Although the Development Potential of China's automobile market is huge, but the competition is also very fierce, if it can not meet the needs of consumers is bound to be difficult to stand firm, many overseas car companies are forced to withdraw from the Chinese market because of limited brand influence, insufficient product localization and other reasons, they also sounded the alarm bell for competitors.
Acura
Two years ago, Acura held the listing ceremony of the RDX A-Spec sports model in Tianmen Mountain, Zhangjiajie, and the grand scene made Brother Understand once think that Acura was going to stand up, but he did not expect to hear the rumors of "Acura withdrawing from the Chinese market" recently, and could not help but be shocked, from now on, acura this brand is likely to cease to exist in the Chinese market.
Of course, Acura delisting is not a sudden decision, as early as 2019, Acura TLX-L has been discontinued, since then Acura only left CDX and RDX two domestic models, to 2021, Acura has stopped China's import car business and car business, as for now, according to Acura's sales staff, although acura has not stopped production, and can take new orders, but the specific depends on how many parts to determine, in other words, sell one less.
Acura's exit from the Chinese market is naturally related to sales, after reaching a peak sales of 16,000 vehicles in 2017, Acura has declined all the way since then, and the cumulative sales volume of the past 2021 is only 6554 vehicles, which is not as good as the monthly sales of a single model of competitors. The reason for this situation is nothing more than that in the case of the brand not dominant, the number of models released is too small, the update and modification are too slow, and it is naturally impossible to keep up with the pace of the opponent and the market, of course, there is also a small credit of Changan. In short, in the situation of unsatisfactory water and soil, Acura has not completely adhered to localization, and it will inevitably be applauded.
Suzuki
In 2018, Suzuki, which has been in the Chinese auto market for 25 years, officially announced its withdrawal, which made many people, including Brother Understand, feel sorry, but unlike Acura, Suzuki has a brilliant past in China, and its models have also been the first cars purchased by many people, and why did it eventually end up like this?
The answer is actually very simple, Suzuki's car-making concept has not kept up with the needs of domestic consumers. As we all know, Suzuki has the reputation of "the king of cars", in 1993, after Changan and Japan Suzuki and Japanese Suzuki Iwai jointly established Chongqing Changan Suzuki Automobile Co., Ltd., the first model produced is Alto this classic car, economical and fuel-saving, durable and other characteristics make it the first car of many Chinese families. Then Suzuki has successively introduced a number of models such as the sedan antelope, the small car Swift, the sedan Tianyu SX4, etc. In 2011, Suzuki's sales exceeded 220,000 vehicles, but since then it has turned from prosperity to decline, even if Suzuki has introduced Fengyi, Qiyue, Vitra, etc. it has not been able to stop the decline, the product aging problem is serious, the brand competitiveness is insufficient and the Chinese people's love for large cars has made Suzuki and the increasingly hot domestic car market gradually drift away.
Of course, Suzuki, which has left the Chinese market, is still thriving, especially in India and Southeast Asia, where sales are still in the forefront, and Suzuki's business also involves motorcycles, outboards and ATVs, etc. Leaving China to continue to build cars may not be a bad thing.
Renault
Strictly speaking, Renault has not completely withdrawn from the Chinese market, after all, it also has a light commercial vehicle business and an electric vehicle business in China, which are carried out by Renault Brilliance Jinbei Automobile Co., Ltd. and EasyJet New Energy Automobile Co., Ltd. / Jiangling Group New Energy Automobile Co., Ltd. respectively, and the real disappearance is Dongfeng Renault, which is the main passenger car, and this is not the first time that Renault has been delisted.
Older readers may have an impression of Sanjiang Renault, in the 1990s with the rise of the wave of joint ventures, Renault and China Sanjiang Aerospace Group spent 98 million US dollars to establish Sanjiang Renault Automobile Co., Ltd., focusing on commercial vehicles, but due to the use of CKD production methods led to low yield rate and high costs, Sanjiang Renault continued to lose money after its establishment, so in 2000 Sanjiang Group chose to withdraw, Sanjiang Renault in 2004 was completely discontinued. With the establishment of the Renault-Nissan alliance and the success of Dongfeng Nissan in China, Renault naturally established Dongfeng Renault Automobile Co., Ltd. with Dongfeng Group, the first domestic model is Correga, and then successively introduced CreeO and Correbin, sales are the peak of debut, in 2017 Renault achieved a total sales of 72,000 vehicles, but then began to decline.
Unlike Sanjiang Renault, which did not catch up with the good times, Dongfeng Renault entered the game in the hot period of the SUV, but the Production of Correga and Coreyo is actually the same platform products of Nissan Qashqai and X-Trail, the brand and price have no advantages compared with Nissan, and the model design is more copied from the European version, which is not in line with the preferences of the Chinese people, multiple factors are superimposed, and the decline of Renault in China can be said to be expected.