2021 is an extremely cruel year for the domestic auto market competition, with new car companies emerging and many established technology companies joining the ranks of car manufacturers. Under the double blow of the new crown epidemic and the lack of core, there are also many poorly managed car companies that will disappear in 2021.
1. Changan Suzuki
In March 2021, more than two years after Suzuki announced its withdrawal from the Chinese market, various media found that Chongqing Changan Suzuki Automobile Co., Ltd. had changed its name to Chongqing Suzuki Automobile Co., Ltd., a move that indicated that Suzuki had officially withdrawn from China in its entirety.
Suzuki entered the Chinese market in 1993, and its small cars such as Swift, Tianyu, BDStar, Liana and Vitra have left a deep impression on Chinese consumers.
Changan Suzuki Alto has written a major miracle in the history of China's mini cars, with a total sales volume of more than 500,000 vehicles, making the car enter thousands of households.
Unfortunately, Suzuki's development in the Chinese market is not smooth, with the recent years of large and medium-sized cars and SUVs become the mainstream of consumption, Suzuki's small car strategy has been impacted, sales continue to decline, and finally in 2018, Suzuki decided to withdraw from the Chinese market.
2. FAW Mazda
Speaking of FAW Mazda, the first thing that Chinese people think of may be the former street car - Mazda 6. In 2003, FAW introduced the Mazda 6 through technical cooperation, advanced design concept and excellent control quality, making Mazda quickly popular in the domestic market.
However, from 2003 to 2009, FAW Mazda only had the original Mazda 6 model, and later sold it in the same generation. Due to the lack of introduction of new models for many years, coupled with its own poor management, FAW Mazda's sales began to decline year by year.
On August 30, 2021, FAW Mazda sent its last Weibo, announcing that the businesses of FAW Mazda and Changan Mazda will merge, and mazda will have only one joint venture company in China in the future.
3. Dongfeng Yueda Kia
In December 2021, the media reported that Dongfeng Motor completed the transfer of 25% of its shares and officially withdrew from Dongfeng Yueda Kia.
Dongfeng Yueda Kia was founded in 2002, and the period from 2014 to 2016 was the highlight of Dongfeng Yueda Kia, with annual sales exceeding 600,000 vehicles in these three years.
However, since 2017, Dongfeng Yueda Kia's sales have begun to fall sharply and have been in a state of loss.
Among the joint venture brands under the Dongfeng Group, except for Dongfeng Nissan and Dongfeng Honda, the performance of other joint venture brands in the market is not very optimistic.
In the face of dongfeng Yueda Kia's sales for many years, Dongfeng Motor chose to transfer shares and project more resources and energy to products with more development potential.
4. Zotye Automobile
As early as 2020, Zotye Automobile was pre-restructured by creditors because it could not pay off its debts as they fell due. In 2021, there was also news of filing for bankruptcy.
Zotye Automobile is a car company that started by imitation, such as Zotye T600 imitating Volkswagen Touareg, Damai X7 imitating Volkswagen Tuang, Z700 imitating Audi A6L.
In particular, the Zotye SR9, which imitates the appearance of Porsche MACAN, coupled with a price of only more than 100,000 yuan, directly makes "Porsche" popular all over the country.
Although imitation can be sought after by consumers in a short period of time, it is obviously far from the genuine product in terms of technology and product strength, and it cannot keep up with the development of the times, and in 2019, Zotye Automobile will quickly fall lonely and become one of the first batch of independent brands to fall.
5. Cheetah car
Cheetah Automobile is a military car company with a long history, in the 90s of the last century, Cheetah Automobile was the object of domestic consumer pursuit, this military to civilian car company, the beginning ushered in a brilliant moment.
By 2005, the production scale of Cheetah's civilian cars reached 80,000-100,000 vehicles, entering the top ten of the national automobile enterprises.
However, the good times were not long, cheetahs relied on the only blockbuster for a long time, and did not rely on their own advantages to invest energy and cost in technology development, and eventually lost their advantages in the fiercely competitive market.
On August 31, 2021, Cheetah Motors filed for bankruptcy reorganization, which is the second time that Cheetah Motors filed for bankruptcy in 2021.
6. Byton Cars
Mention of Byton cars, presumably many people's first impression is "loser", there have been news reports that byton less than 300 people team just to eat snacks this cost, it cost a full 50 million, a box of business cards cost up to 1,000 yuan, which is a bit too extravagant waste.
In fact, Byton Automobile was also one of the new car-making forces that attracted much attention. Byton has experienced 6 rounds of financing, a total of 8.4 billion yuan, and the leading investors even have industry giants such as Tencent Investment, FAW Group, and Ningde Times.
Just in April 2020, Byton Automotive announced that it had completed the roll-off of its first mid-size SUV model, the M-Byte, and was scheduled to go on sale in mid-2020.
However, at the end of June 2020, Byton announced the suspension of work due to financial difficulties, and was also named by CCTV that month - burning 8.4 billion yuan could not build a mass production car, and still owed more than 4 months of wages.
By 2021, Byton's financial situation continues to deteriorate, the cooperation with Foxconn has also been shelved, the news of bankruptcy and enforcement has come out one after another, and this once optimistic new force car company is also difficult to continue.
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