How cruel is the "law of the jungle" in the era of smart electric? Take a look at these vanished traditional car brands

Financial Associated Press (Beijing, reporter Xu Hao) news, with the li yinan founded by Niu Chuangxin Energy in the recent high-profile debut, the long-forgotten Mahayana car has once again returned to the public eye.

The location of Niuchuang New Energy Automobile Factory is the original site of Jiangsu Jintan Mahayana Automobile Technology Industrial Park. Relevant information shows that at present, Niuchuang Automobile has obtained the right to use the Mahayana Science and Technology Industrial Park from Jintan District by leasing.

"Our factory, (production) qualification is compliant." For the cooperative relationship with the Mahayana Science and Technology Industrial Park, youniu Innovation Energy executives said. However, according to Niuchuang insiders, in the end, Niuchuang will fully acquire the Mahayana factory.

In May 2017, Jiangsu Jintan Changdanghu New Energy Technology Co., Ltd. (later renamed "Mahayana Automobile Group"), with Wu Xiao, the son of Wu Jianzhong, the former chairman of Zotye Automobile, became the majority shareholder of Jiangling Light Automobile (later renamed "Mahayana Automobile"),which accounted for 67% of the shares, and obtained the qualification of car manufacturing. By taking over the former Jintan base of Zotye Automobile, Mahayana Automobile has formed two production bases covering passenger cars and commercial vehicles in Fuzhou, Jiangxi and Jintan, Jiangsu, with the manufacturing capacity of SUVs, pickup trucks and light trucks.

However, just over three years later, the two factories under Mahayana Motor have changed hands one after another – in addition to the Jintan base being leased by Niuchuang, its Fuzhou base has also been taken over by BYD.

"There is no official information to release." Although BYD did not respond positively to this, some BYD insiders said that the production base will be used for BYD's vehicle manufacturing.

According to public information, Fuzhou BYD was established on September 8 this year and will expand based on the Fuzhou production base of Mahayana Motors. At present, the ownership of the production qualification of Mahayana Automobile has not been disclosed, but the former has been taken over by the bankruptcy liquidation team of Fuzhou High-tech Zone, and the relevant asset liquidation procedures are being processed.

One is the new energy independent brand "one brother" BYD, one is the new energy vehicle new player Niu Innovative Energy, Mahayana Automobile will completely bid farewell to the market in the "gap" between the two, and disappear in the tide of intelligent electrification in the automotive industry.

In fact, such a "law of the jungle" with the development of the industry shows a certain cyclical law, in this cycle, the "weak and strong" brands are not only Mahayana cars.

Also a sub-brand of Zotye Automobile, Hanteng Automobile's second-phase factory in Shangrao has previously been taken over by Great Wall Motors. It is understood that the Great Wall Shangrao production base will mainly produce Haval brand SUV models, and will form an annual production capacity of 120,000 vehicles in the future; the base will also invest in the construction of interior and exterior decorations, seats, chassis and 150,000 engines per year and other supporting projects.

In addition to Hanteng, another IFC automobile related to Zotye Automobile is also doomed. Su Jinhe, who was a senior executive at Zotye Automobile, founded IFC Motor in 2016 to enter the new energy vehicle market. After obtaining the "double qualification" of new energy vehicles, IFC's only GM3, which is positioned as a pure electric MPV model, was launched at the end of 2017.

However, this car has not attracted attention in the market, and Ifing Automobile has also experienced the turmoil of suspension of production and unpaid wages, it has traveled to the brink of bankruptcy. By August 2020, Zibo High-tech Zone and Geely Technology Group signed a total investment agreement of 8.5 billion yuan to package the production plant, equipment and qualification of the former Shandong Guojin Automobile, and then Take over the operation and implement the adaptive transformation of the production line.

Also the brands that have been "divided" by many car companies are Cheetah Motors. It is understood that Cheetah Automobile, as a veteran automobile brand, has four production bases in Changsha, Yongzhou, Anhui and Jingmen, Hubei. In April this year, Geely Holdings announced the custody of Cheetah Automobile's Changsha plant, which will be engaged in the production of new energy vehicles in the future; earlier, Great Wall Motors had taken over Cheetah Automobile's production base in Jingmen by way of equity transfer, where the recently hot Tank 500 was produced.

"With the gradual acceleration of transformation and upgrading in the direction of intelligent electrification of traditional fuel vehicle companies, it can be expected that more backward enterprises will be eliminated by the market in the future." In the view of industry analysts, the cruelty of the "law of the jungle" will be more obvious, "not only the original independent brands, but even some joint venture brands will disappear in the Chinese market." ”