The author | Mizuki Gong
The source | engaged in car zero distance
The Year of the Tiger has not yet arrived, and the first scolding battle in the car circle in 2022.
Tuanche officer Bo voiced: "In 2022, we are also going to build a car!" Do you think it's crowded? ", and @ Weilai, Ideal, Xiaopeng. #汽车科技要闻 #
In the follow-up voice, Wen Wei, CEO of Tuanche, said that the company has a "foreign elite team" of 100 people, which can serve as almost all the car-making processes from product planning to supplier management, and has more than 20 years of car-making experience, which can do more than 20 million yuan of cars, and can also do cars below 50,000 yuan.
Just a few days after the news came out, Li Xiang, the founder of Ideal Automobile, wanted to send a blog to spew out the news of group car manufacturing is "a liar" who is "shameless" and "refreshes the bottom line of entrepreneurs".
Wen Wei immediately replied that Li wanted to "not be a prophet", and then said that he hoped that when the first product of the group car was released, he hoped that Boss Li could "come and start an exchange".
An invitation letter that resembles a "book of war" but has no time and place has drawn a rest for this war of words, but the discussion and entry of new forces has never stopped.
Not only the group car, but also the mavericks, millets, Evergrande... No matter what you do, whether you have anything to do with the automotive industry, as long as you have enough money, anyone can do something about building a car.
Today, the car jun wants to talk to you about these new car-making forces that have gone forward and followed, and look at how many factories are still working the road of car-making, and how many pioneers have been lying flat.
Group car network
Since the beginning of the group car is mentioned, it is necessary to go down the group car.
As a company focusing on automobile marketing and trading, Tuanche Network has joined the ranks of new car-making forces, and I believe that most people must be full of doubts.
After all, how to build cars, what cars to build, how to enter the market, how to build brands, etc. are the problems that every new force has to face in recent years. Tuanche Network opened the road to car building, is it an opportunity or a challenge?
But then things were very dramatic.
According to media reports, this group car network, which claims to be able to reduce the car manufacturing cycle of new energy vehicles from 36 months to 18-24 months, and reduce the mass production cost of a car to about 50 million US dollars, has not yet begun to build cars, and the funds have gone wrong.
In the second half of last year, the performance bonus was not paid to all employees, and after December 30, all employees were waiting at home, and the resumption time was undecided, during which only 2,000 yuan / month was given a minimum wage...
According to the company's financial report, as of the third quarter of 2021, the total assets of the company were only 396 million yuan (including 115 million goodwill assets), and the total deposits were 134 million yuan. Even if the cost of mass production of $50 million is true, no one invests money, and the group car will not continue.
The source is watermark ▲
The slogan is loud, and it is impossible to have no money.
Maverick electric car
Cross-border car manufacturing is actually not a new thing, this is not, selling electric vehicles also come to build cars.
At the end of last year, Li Yinan, the founder of Xiaoniu Electric, officially announced the official establishment of the new brand niutron (Niu Innovative Energy), and confirmed the Chinese name of "Self-Touring Home", and released the brand's first car model - Self-Traveling Home NV.
But in fact, as early as 2018, Niu Innovative Energy set up a project to build a car. Up to now, Youjia Automobile currently has nearly 1,000 core R&D personnel, the brand headquarters is located in Beijing, Shanghai has set up a research and development center, and has a modern intelligent manufacturing base covering an area of 770,000 square meters in Changzhou, and has also developed the Gemini twin platform, and the brand's first model - Ziyoujia NV is based on the platform.
From the appearance point of view, the free home NV shape is still relatively unique, and the front face design is also more retro.
The body side shape is relatively simple, and the C-pillar is equipped with a scale similar to the LED light source that can display the power.
In terms of overall size, the new car is positioned as a medium-sized and large SUV, and it is expected that the car will also provide 7-seater and 6-seat designs, and will have two different power versions of pure electricity and extended range.
Ideal ONE and LanTu, panic?
Stone Technology
Mapping, lidar, automatic start-stop charging, remote control.
What the car jun said is not a smart car, but a sweeping robot.
As a company that does sweeping robots, Stone Technology's car-making project has been launched in 2020, and Yan Feng, former CTO of WM Motors, has joined the team at that time.
In April last year, it was also reported that Chang Jing, founder and CEO of Stone Technology, would personally lead the way to establish an independent "Stone Automobile Company", and the initial positioning of the product was a hardcore off-road vehicle equivalent to the Mercedes-Benz G-Class, and adopted a range extender hybrid technology route.
According to public information, Changjing came from computer technology, did Meitu software for the first time, did the sweeping robot company Stone Technology (and joined the Xiaomi ecological chain) when starting a business for the second time, and built a car was his third venture.
Although Stone Technology has a certain technical accumulation in machine intelligence, the hard wound of its zero experience in car manufacturing still exists, and it also needs to face the competition of many enterprises. At present, Changjing will encounter a lot of challenges in getting a car-making road.
The back wave of the Yangtze River pushes the front wave, the front wave dies on the beach, and the same thing about building a car is the same.
Ranger cars
Founded in 2014, Ranger Auto is the first generation of car-making entrepreneurs in the same period as Wei Xiaoli, which claims to be China's first emerging Internet technology company that independently develops and manufactures pure electric vehicles.
At that time, the Ranger car started with a mouth, and its strength all depended on the editor. What voice interaction, intelligent cockpit, automatic driving are all arranged.
This move has been ridiculed by many people in the industry as ppt to build cars, but also set off a wave of whole network ridicule, the scale of the large, the depth of irony, is really rare.
At that time, there was no direct competitor in China, and Huang Xiuyuan, the founder of Ranger Motors, really let Wei Jun acquire 90% of the shares in 2015.
The Ranger X of the benchmark model S that was blown at the press conference that year is still in the state of PPT today.
Today, when the ranger company once again appears in the news headlines, Wei Jun, the "receiver" who has countless scenery in the past, has been listed by the court as a dishonest executor.
Faraday Future
Scammers build cars! I believe this is the evaluation of Boss Jia by most people in the industry.
Founded in 2014, Faraday Future (hereinafter referred to as FF) has been committed to promoting the transformation of the automotive industry through innovations in products and technologies, business models, user ecosystems and governance.
Subsequently, due to the outbreak of Jia Yueting's personal debt crisis, Faraday Future fell into financial problems, and the car-making project continued to stagnate.
Later, FF successfully landed on the NASDAQ and returned with the flagship product FF91, which is said to be ahead of the entire industry in terms of product technology positioning.
Externally, the FF91 is 5.25 meters long, 2.283 meters wide, 1.598 meters high and 3.2 meters wheelbase. The body structure takes into account the aesthetics of the lines and the practicality of the SUV, and the wheels are 22-inch multi-spoke whirlwind wheels.
The industry-leading 1050 horsepower, which can reach 0-60 mph in less than 2.4 seconds, with a battery pack with a capacity of 130 kWh, neDC has a range of more than 700 km.
In terms of appearance and power, FF91 can indeed give people a bright feeling.
On the evening of January 18, Faraday Future, owned by LeTV founder Jia Yueting, sent the first message of 2022 on Weibo, implying that FF 91 will be mass-produced this summer.
FF91 is positioned in the top luxury car market, and the competitors are models under luxury brands such as Maybach, Bentley and Rolls-Royce. Previously, Faraday Future said that the sales target of the FF 91 for the next year was 2400 units. As a luxury electric vehicle, if such achievements can be achieved or approached, it means that the FF 91 has been recognized by the market.
There is nothing to say, then I wish Boss Jia to return to China next week.
Evergrande Automobile
On January 12, the official official of Evergrande Automobile Brand announced that the first car Hengchi 5 was rolled off the production line at the Tianjin plant 12 days earlier than originally planned, which means that Hengchi has entered the mass production stage, and the new car is expected to be listed within this year.
As we all know, car manufacturing is very expensive, and Evergrande car manufacturing is crazy forward in the form of "buying, buying and buying". Although Evergrande is now plagued by negativity, the automobile business is regarded as the key to Evergrande's future survival.
Previously, at the Evergrande Automobile Strategic Partnership Conference, Evergrande Automobile announced that it must ensure that Hengchi's first model, Hengchi, rolled off the production line at the Tianjin plant early next year.
The overall design of the new car is relatively young and sporty, with highly recognizable headlights, as well as the popular suspension roof and hidden door handles. In terms of body size, the length, width and height of the new car are 4725/1925/1688mm, and the wheelbase is 2780mm.
In terms of power, the car will be equipped with an electric motor produced by United Automotive Electronics Co., Ltd. with a maximum power of 150 kW. According to the product planning of Evergrande Automobile, Hengchi 5 is positioned in an A-class SUV, priced at less than 200,000 yuan, and the competing models are Audi Q3, BMW X1 and so on.
From the perspective of industry competition, Evergrande obviously does not lack opponents. Putting aside the new car-making forces that have already gained a firm foothold, as well as the cross-border car-making of the above-mentioned technology companies, the off-line of Hengchi 5, although Evergrande has seen a glimmer of success in car-making, it is still a long way ahead and very dangerous.
Under the internal lack of capital, lack of technology, external market environment changes in the internal and external troubles, Hengchi 5 even if the smooth mass production, in the short term to reverse evergrande's dilemma, I am afraid it is not easy.
In recent years, new players have emerged on the car-making track, and we have witnessed the success of "Wei Xiaoli" and Tesla, and have also experienced companies such as FF and Evergrande.
In 2022, new cross-border enterprises will follow with confidence, their cross-border flavor is more sufficient and more focused on mobility, autonomous driving, intelligent technology and other fields.
Inner volume is the current consensus of the automotive industry, and the new forces in 2022 will be more volumeary.