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Author | Leap forward
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"Crossover" madman Musk just said on the front foot that he would not enter the Twitter board, and then he came to remember the counter-killing - proposed to buy Twitter at a price of $54.20 per share in cash, and Tesla's stock price fell first.
Crossovers distract founders, and stock prices are realistic.
Last year, when Stone Technology was rumored to build a car, it did not boost the stock price, but let the shareholders sweat for it.
What is the magic of building a car?
"Tesla in the electric scooter" Maverick also announced the construction of the car, and the platform for selling cars is also the group car network. Tuanche was bombarded by the ideal CEO Li Xiang for "really refreshing the bottom line of entrepreneurs", and once stood on the cusp of the storm.
If these companies are still related to the car, then the stone technology that makes the sweeping robot also makes the car, and the logic of the cross-border is not obvious - the car is not to be an oversized sweeping robot.
What Stone Technology wants to build is not a cleaning-related car, but a hard-core off-road vehicle, benchmarking Mercedes-Benz Big G.
Mercedes-Benz Big G (Source: Auto Headline Information)
Although it is only the second oldest in the field of sweeping robots, Stone Technology is known as "sweeping mao", and its stock price performance is not inferior to that of the boss Coworth.
In the past few years, it has relied on high growth rates and once landed in the position of "thousand yuan shares" on the science and technology innovation board. For the product of sweeping robot, the market does not make ordinary small household appliances, but a "high-level species" with certain scientific and technological barriers.
Chang Jing, the actual controller of Stone Technology, was an Internet person, who worked in Microsoft, Tencent and Baidu from 2007 to 2014, successively serving as program manager, senior product manager and senior manager.
Stone Technology was founded in 2014, and in the two years since its establishment, the company has been in the red. After 2016, Stone Technology was also regarded as a Xiaomi ecological chain company because of the OEM Xiaomi sweeping robot, and began the process of rapid development.
According to the data, from 2016 to 2021, the revenue of Stone Technology was 183 million yuan, 1.119 billion yuan, 3.051 billion yuan, 4.205 billion yuan, 4.53 billion yuan and 5.837 billion yuan, respectively.
However, Stone Technology is not satisfied with only doing Xiaomi's OEM, in order to build its own brand and improve gross profit margin, it has chosen to "de-milletize" and officially become a competitor in the sweeping robot products with Xiaomi. However, in 2021, the performance growth rate of Stone Technology has declined significantly, and the stock price has also been "knee-cutting".
Stone Technology Booth (Source: Station Cool)
For the performance change, Stone Technology explained in the announcement that due to the shortage of global shipping capacity due to factors such as the epidemic, there have been more container delays, ship jumping, poor transportation cycle, etc., which has caused a certain negative impact on the company's revenue growth rate. At the same time, the company increased investment in research and development expenses and sales expenses in the second half of the year, and launched high-end word-of-mouth products in the domestic market.
It is worth mentioning that at the same time that Stone Technology released the performance express, it also threw out a reduction plan. The Jinmi investment controlled by Lei Jun, as well as the executives and core technical personnel of Stone Technology Company, are among the reductions.
It has not yet become a bellwether, and the company is facing the sell-off of shareholders and the weakness of performance, but Changjing has also resolutely opened the car-making industry like Lei Jun.
On January 8, 2021, Shanghai Luoke Intelligent Technology Co., Ltd., a company with Chang Jing as a legal person, was registered and established. The car company recruited many "auto people" to form a team, such as recruiting Yan Feng, the former CTO of WM Motors, as CEO.
Chang Jing (Source: Sohu))
In May of the same year, after the news of "Stone Technology Car Manufacturing" came out, Stone Technology immediately began to clear up the relationship, saying that car building was Changjing's personal behavior and had nothing to do with the company.
According to media reports, Luoke Automobile has completed a financing of 100 million US dollars at the end of 2021, led by Tencent Group, with an investment amount of more than 50 million US dollars, and the investment institution Sequoia has also participated in the investment. Not only that, Luoke Automobile is currently in a new round of financing at a valuation of $2 billion.
In the world of car building, we are not afraid of controversy, but of being forgotten. This is very similar to the entertainment industry, at some stages, the brand can "go out of the circle" seems to be more important than the brand's own reputation.
Xiaomi car manufacturing momentum (Source: Xiaomi conference)
In March 2021, Stone Technology increased marketing investment to invite Xiao Zhan to endorse, although the controversy was constant at that time, the stock price also fell, but its sales in the following four and Five months increased by 74.8% and 108.5% year-on-year, and the sales volume increased by 54.6% and 77.4% respectively, exceeding market expectations.
In April this year, Stone Technology continued to renew its contract with Xiao Zhan, and it really needed the blessing of traffic.
For the various controversies brought about by the construction of the car, Wen Wei, the founder of tuanche, said, "The only constant in the world is the change itself, and the reason why the new forces are new is the accumulation of predecessors and the fearlessness of future generations." ”
From sweeping robots to building new energy vehicles, can the fearless Changjing seize the opportunity of the times to reach a new level? If it fails, stone technology may be affected.