For Stone Technology, 2021 is a year of "ups and downs".
After all, Stone Technology, known as the "sweeping mao", soared to nearly 1,500 yuan in June 2021, becoming one of the few thousand yuan shares in the capital market after Guizhou Moutai.
However, the stock price fell very quickly, and in less than half a year, the stock price of Stone Technology has fallen back to about 600 yuan, and the market value has evaporated by more than 60 billion.
At the same time, according to the financial report, in 2021, Stone Technology achieved operating income of 5.837 billion yuan, an increase of 28.84% year-on-year; net profit reached 1.402 billion yuan, an increase of 2.41%; deduction of non-net profit of 1.19 billion yuan, down 1.47% year-on-year.
In the "de-milletization movement", stone technology has become more and more difficult.
Can't really leave Xiaomi?
Or is the sweeping black technology failing?
Stone technology, can it still become crazy stone?
In this regard, Su Shu, a reporter from Phoenix WEEKLY, had an exchange with Shule, and poor Dao thought:
If Stone Technology cannot have a real breakthrough iteration in technology, in the state of traditional home cleaning enterprises attacking smart cleaning, it will be difficult to maintain its share only by price.
On the surface, stone technology in the de-milletization, the results of "remarkable".
The data shows that in 2021, Stone Technology's own brand revenue accounted for 98.8% of the total revenue. Overseas markets have also gradually grown, and they are equal to the domestic market.
However, the attack from the traditional cleaning products giant has made the sweeping robot that Stone Technology once took a step ahead of the curve no longer dazzling.
According to the data, about 200 brands of sweeping robots have appeared in China, and industry competition has become a red sea.
Although since 2021, the domestic sweeping robot market has cooled down and sales have declined, there are still new players entering the game to share a piece of the pie - the startup company Beetle Intelligence completed two rounds of financing in December last year; Xiaomi Ecological Chain enterprise Zhimi Technology recently launched a floor washing robot to enter the market.
With the entry of traditional home appliance companies, start-up companies, Internet companies and other players, about 200 sweeping robot brands have appeared in China, and industry competition has become a red sea.
It is reported that at present, there are only 6 suppliers of "sweeping robots" in the Xiaomi ecological chain, in addition to Stone Technology, including Chaomi, Zhimi, Yunmi, Silver Star Intelligence and Sugikawa Technology.
Facing the Red Sea, what about Stone Technology?
Choosing to develop more intensively than friends has become a move.
The only advantage of Stone Technology is research and development, and Coworth's research and development expenses have accounted for almost no more than 5% of revenue in the past five years. In contrast, in 2021, the R&D expenses of Stone Technology accounted for nearly 8% of revenue.
However, this advantage is not solid.
Yun Whale, a startup company from Xiaomi, has become a challenger, and has independently developed the world's first self-changing cleaning and sweeping tractor - Small White Whale, which makes the market bright, and makes the sweeping robot that is just an automatic vacuum cleaner have a sense of being subverted.
It can be seen that in the field of sweeping robots, the attack from all sides is quite fierce, the window dividend of the early entry of stone technology has disappeared, and the lack of a truly differentiated technical moat, only relying on price to compete for market share, the result of increasing income and not increasing profits is inevitable.
The future road of stone technology is difficult to clear, unless it can really break through the technical barriers, rather than relying on the cost performance inherited from Xiaomi.
To xiaomi, just go to the millet brand, but did not remove the millet gene, perhaps it is also a kind of sadness of stone technology.