On the morning of May 1, Xiaomi Auto officially announced the delivery data for April and the latest lock order volume.
According to the official statement, from the first delivery on April 3, Xiaomi SU7 has completed the delivery of 7058 units in April, for a pure electric car with a starting price of more than 200,000, it can achieve such sales data one month after the launch, and the performance can be called excellent.
In addition, the official revealed that as of 24 o'clock on April 30, the number of Xiaomi SU7 locked orders reached 88,063 units, of which 28% were female car buyers, 29% were BBA car owners, and 52.5% were Apple users.
Moreover, Xiaomi Auto officially once again emphasized that this year's delivery target is 100,000 units, and it is currently making every effort to expand production capacity and accelerate delivery.
It is worth mentioning that Xiaomi has previously announced that the number of locked orders of Xiaomi SU7 as of April 25 is 75723 units, that is to say, in less than 6 days, the number of locked orders of Xiaomi SU7 has increased by 12340 units, all of which is actually the credit of the shrinkage of car purchase rights in May, which is considered a "forced order" in a sense.
Xiaomi SU7's first sale of car purchase rights has expired at 24 o'clock on April 30, and a new car purchase right has been enabled in May, paying a deposit of 5000 yuan, you can enjoy 8000 yuan worth of Nappa leather seats for free and Xiaomi Pilot enhanced intelligent driving function for free for life.
Compared with the rights and interests of car purchases in April, the smart car refrigerator worth 2,000 yuan, the standard version/Pro version worth 6,000 yuan 25-speaker audio, the Pro version of the electric rear wing worth 6,000 yuan, and the Max version of the 20-inch plum wheels worth 6,000 yuan with Michelin PSEV silent tires have all been canceled, and the overall rights and interests have shrunk significantly.
This is actually the purpose of Xiaomi's choice to announce the rights and interests of buying a car in May in advance on April 27, on the one hand, it is a cycle for consumers to make decisions, on the other hand, it can also prompt consumers who hold currency to lock their orders as soon as possible, facing shrinking rights, and the vast majority of users should choose to place orders before May.
Of course, judging from the analysis of industry insiders, the follow-up orders for Xiaomi SU7 are expected to continue to grow, but those who placed orders in May belong to true love fans, or they don't care about the shrinkage of those rights and interests at all.
In response to the question that some users responded to the annual delivery target of 100,000 units, but the estimated delivery time of the APP was scheduled for next year, Xiaomi officials also responded.
Xiaomi said that due to the impact of the previous time-limited reconfiguration activities, Xiaomi needs a period of time to reorganize everyone's delivery cycle in combination with the material situation of the factory, so the estimated delivery cycle has not been updated, and the current estimated delivery cycle has been updated, which can be viewed in the APP.