The pre-sale price of 23-330,000 yuan was announced more than a month in advance, and it also attracted a wave of huge negative public opinion at the pre-sale press conference, and the Zhiji L6 was finally officially launched on the evening of May 13.
The guide price of the new car is 219,900 to 345,900, but the official Zhijie gave a time-limited interest of 20,000 yuan, and the listed equity is 199,900 to 325,900.
Anyone with a discerning eye can see that the starting price of 199,900 rights is obviously aimed at Xiaomi SU7.
At the previous product launch conference, Zhiji L6 benchmarked Xiaomi SU7 many times, and there was also a key parameter labeling error, which was asked to apologize by Xiaomi Auto, which attracted widespread attention in the industry.
On April 9, Zhiji Auto's official Weibo issued a letter of apology, saying that there was no deliberate smear.
This time, although the "hostility" towards the Xiaomi SU7 is not so obvious, Sima Zhao's heart is well known to passers-by.
"Standard on the whole range!" At the press conference, Liu Tao, co-CEO of Zhiji Automobile, repeated these four words many times, and shouted the slogan of "explosive press conference" in a very high-profile manner.
Zhiji's self-confidence stems from the price of 199,900-325,900 yuan after superimposing the listing rights, the 35-day harvest of 29,000 orders, and the standard configuration of a number of leading technologies.
Compared with competitors, Zhiji L6 has a certain advantage in entry threshold pricing, at present, the starting price of Xiaomi SU7 is 215,800 yuan, while the starting price of Zeekrypton 007 is 209,900 yuan, both of which are higher than Zhiji L6.
In terms of exterior design, the Zhiji L6 can be said to be 99% similar to the Zhiji LS6, with the iconic narrow headlight cluster and C-shaped deflector groove bringing a strong sense of sportiness.
Compared with the Xiaomi SU7, which looks like a certain Jie, the appearance of the Zhiji L6 is more original, with smooth lines and higher recognition.
In terms of body size, the length, width and height of the Zhiji L6 are 4931/1960/1474 mm, and the wheelbase is 2950 mm, which is slightly smaller than Xiaomi SU7, ZEEKR 001 and other models of the same price.
In terms of interior, the Zhiji L6 is also basically similar to the LS6, with the entire center console surrounded by screens, super-large LCD instruments, oversized passenger screens and air-conditioning seat control screens.
The Max standard version, with a starting price of 199,900 yuan, is equipped with a 75-degree lithium iron phosphate battery, with a calibrated range of 650 kilometers, a rear-drive single motor, 000 acceleration in 5.6 seconds, and a 400V platform.
In this launch conference, Zhiji L6 did put the core selling point on the technology configuration, including the digital chassis of the Skinllid, the intelligent four-wheel steering system, and so on.
In addition to the "Skinkling Digital Chassis", the Zhiji L6 is also equipped with a new product, that is, the "Light-Year Solid-State Battery", and this new car has also become the first mass-produced model equipped with an "ultra-fast charging solid-state battery" in China.
The solid-state battery can bring more than 1,000 kilometers of CTLC battery life to the Zhiji L6, and can replenish 400 kilometers in 12 minutes of charging.
Zhiji L6 has gone through 3 press conferences, one technology release, one pre-sale, and this official launch, which shows the importance of manufacturers.
This press conference, in fact, is not much different from the last pre-sale, it is very general to talk about all the configuration details of L6, and most of the information is already there, and even many PPT and video presentations are used in the same set.
You must know that Zhiji Automobile bears the burden of whether SAIC can successfully transform in the new energy vehicle market competition, and there is no room for error.
A few more words
Zhiji Auto's starting point is not low, but its sales have been tepid. According to the data, the cumulative annual sales of Zhiji Automobile in 2023 will be 38,253 units, and 13,001 units in the first four months of this year.
Zhiji L6 has a good selling point, but whether a product can be "applauded and popular" is not only a test of an enterprise's system ability, especially the level of marketing and service, but more importantly, whether the product power can win the favor of buyers.
No matter how many advantages there are, but Zhiji L6 can't become Xiaomi SU7 after all. No matter how loud Liu Tao's voice is, it is impossible to overshadow Lei Jun in terms of "volume". There is no way, there are many new energy models in China, but there is only one Lei Jun.