Recently, Meizu announced that it will release a new Meizu 21 Note next week. The new device will come pre-installed with the Flyme OS operating system and will be powered by a Qualcomm Snapdragon 8 Gen 2 chip, which will have a strong battery life. What's more concerning is that the Meizu 21 Note can return to the price line of 1999 yuan and reproduce the glory of Meizu mobile phones "flagship configuration selling mid-range price"?
Old players still remember that 5 years ago, the Meizu Note 9 was equipped with a Qualcomm Snapdragon 660 chip at a price of 1299 yuan, becoming the king of cost performance at that time. After that, the Meizu Note series moved to the high-end market, and the price also rose. Now Meizu has regrouped and launched the Meizu 21 Note, which is expected to return to the price strategy of 1999 yuan and reshape the glory of cost-effective mobile phones.
Meizu is a legendary smartphone brand. As one of the important manufacturers that set off the smartphone boom in the early days, Meizu mobile phones have fiercely competed with brands such as Xiaomi and Huawei. In terms of Flyme OS and ultra-narrow bezel design, Meizu has been ahead of its peers in innovation. However, in recent years, Meizu's share of the domestic mobile phone market has gradually declined. This time, will the Meizu 21 Note be able to recreate the glory moments of Meizu phones?
As Meizu's new flagship, the biggest selling point of the Meizu 21 Note is its strong battery life. The phone comes with a large 5500mAh battery that supports 66W fast charging. At the same time, it uses last year's flagship-level Qualcomm Snapdragon 8 Gen 2 chip, 8-core design, and the performance is not inferior to today's mainstream flagships.
In terms of design, the Meizu 21 Note follows Meizu's consistent right-angle style, with a silver mirror middle frame similar to the Meizu 20 series. The front is a 6.5-inch OLED straight screen, which supports a 144Hz high refresh rate, and is equipped with a rear dual camera for photography. Overall, in terms of appearance and configuration, the Meizu 21 Note has the capital to compete.
At present, the price of the same level of mobile phones, Redmi K70 starts at 2399 yuan, and OnePlus Ace3 starts at 2599 yuan. Considering the pricing strategy, if the Meizu 21 Note can return to the price of 1999 yuan, it will obtain a strong cost-effective advantage and reproduce the hardware strength of Meizu mobile phones.
From another point of view, Meizu software has also strengthened its competitiveness in this upgrade. Meizu Flyme OS has been optimized and upgraded in terms of smooth animations, wallpaper functions, etc., and has added practical plug-ins to improve the user experience. This is of great benefit to enhancing the brand image of Meizu.
The reason for Meizu's success back then was not only the hardware configuration, but also the smooth experience of the Flyme UI system (i.e., Flyme OS). This breakthrough in software for the Meizu 21 Note may make old players re-notice the charm of Meizu.
No matter from the perspective of hardware or software, Meizu 21 Note has the strength to return to the price of 1999 yuan. But in the increasingly competitive mobile phone market, Meizu wants to reopen its popularity, and it is not enough to rely on the product itself.
At this press conference, Meizu also needs to make more consumers pay attention to its changes. For example, in terms of offline channel construction, Meizu should strengthen cooperation with offline and e-commerce. Improving the quality of product sales channels and after-sales service is also the key to attracting users.
On the other hand, Meizu also needs to strengthen online communication so that more young users can understand the advantages of the Meizu 21 Note. Traditional technology is no longer enough, and it is also necessary to cooperate with popular Internet celebrities and technology bloggers to promote products through new forms such as advertorials and videos.
Meizu 21 Note has a competitive price of 1999 yuan in terms of hardware configuration and software functions. It is expected to recreate the legend of Meizu's cost-effective mobile phone. However, Meizu still needs to invest more energy in improving channel construction and communication efforts in order to make this mobile phone truly attract the attention of consumers and achieve a breakthrough in sales. Let's wait and see if Meizu can start a new chapter in the saga.
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