Abstract: Let's build a car, tell a story... (Welcome to the leverage game)
Written by | Zhang Yinyin & Editor| was pleased
The group car announced the construction of the car, I do not want to write a word, just as it is drowned in history.
As the pearl of modern human industry, the automobile industry involves almost all known industrial categories in its manufacturing process. Tens of thousands of parts, complex electronic and information hardware and software... Not everyone can really play.
However, in recent years, the automotive industry has become so popular that everyone wants to get rich.
Under the trend of new energy and intelligent networking, the new forces of car manufacturing, Weilai, Xiaopeng, Ideal, Weima, Nezha, Zero Run... There are also a lot of brands such as millet, Baidu Jidu, Niuchuang, box, light orange and so on, and traditional automobile companies will not say.
In the view of the leverage game, the market economy should inevitably have bubbles and overcapacity, and then gradually move towards balance. Therefore, as long as the competition is allowed, who enters the industry is normal and should be understood and supported.
But practitioners, with basic reverence, should still have. "Leverage watching the car" does not spit unhappily.
1. Is Wen Wei of tuanche a liar? I have nothing to say
Li of Ideal Car wants to say that Wen Wei of Tuanche is a liar.
Because Wen Wei said:
In addition to the commonality of industry opportunities, the biggest driving force for Tuanche to decide to build a car came from an external team of more than 100 people. Wen Wei introduced that this team can undertake product planning, modeling design, engineering development, testing, chassis, three electricity, intelligent driving, intelligent cockpit, systematic integration program, production support, supplier management of almost all car manufacturing processes, with more than 20 years of experience in car manufacturing, in the technology, sample cars have precipitation.
"This team can make cars with more than 20 million yuan, and can also do cars with less than 50,000 yuan, including commercial vehicles and logistics vehicles."
"The international manufacturers of the fuel vehicle era of the car manufacturing cycle are 48 months, the domestic manufacturers have done 36 months, and our current team can do 18-24 months."
"The technical route prefers pure electricity, and the choice is relatively large. This team has done solar energy, hydrogen energy. ”
"It doesn't matter if our first car fails, we can make another one in 3 months."
Listening to these words, the leverage game is simply nothing to say. There is no way but to say one thing.
First, the team has more than 100 people, and the R & D personnel of large factories are often thousands of people and thousands of people. Of course, at the beginning, it was understandable, but Wen Wei said it was terrible, but it was not as simple as the beginning.
Second, for example, this team of more than 100 people can also do 20 million yuan of cars, less than 50,000 yuan can also do, commercial vehicles, logistics vehicles can also do, this is what a mature, all-round team!
But there is a specialty in the art industry, right? There are only a few companies in the global automotive industry that can do 20 million yuan of unit price cars, how good is this team?
Also commercial vehicles, logistics vehicles, leverage games are eager to reply to a sentence, toy cars.
Third, you can build a car in 18-24 months, and sure enough, it is a very mature team, it seems that everything is ready, only the factory is left. Do you believe it? If you don't find a foundry, 3 months out of the factory
Fourth, the first choice of pure electricity, the choice of large, solar energy, hydrogen energy have been done, please, these 100 people are gods? Is it the world's top automotive engineers who have come together? Let's join the group car and follow Mr. Wen Wei?
Fifth, it doesn't matter if the first car fails, you can still make one in 3 months, and I am more and more suspicious that Mr. Wen Wei should see a psychiatrist.
Sixth, such a cattle team, has not been poached by BMW, Mercedes-Benz, Audi? It is also necessary to cooperate with tuanche and cooperate with Wen wei, how much personality charm does tuanche and Wenwei have?
These expressions, to a large extent, are probably eyeballs, deep "traffic password", causing public concern.
Such a full mouth running a train, any investors dare to believe? Do people with normal IQs dare to buy?
Of course, the first is the high probability of the company of tuanche, and it will die if it is addicted.
In fact, public opinion almost did not pay attention, if it were not for the serious Weibo response of Li Xiang of the ideal car, this announcement of car manufacturing news would probably be really quickly drowned in history.
Because Li wants to call "liars", the automotive circle and the financial media circles are hotly discussed, and the leverage game can't see it today and say so much nonsense.
Tuanche's purpose of this company and Wen Wei was achieved, "positive response":
These two days inexplicably appeared on the hot search, thanks to @ Li Xiang Mr. concern and questioning. The only constant in the world is the change itself, and the reason why the new forces are new is the accumulation of predecessors and the fearlessness of future generations. Fearlessness is not blindness, and building a car is not a drama. Therefore, I cordially invite Mr. Li Xiang to take the time to attend our first product launch.
On the one hand, it seems that I have never seen the world, the last hot search is happy, but also thank Mr. Li Xiang; on the one hand, it is very wronged; at the same time, righteous words, car building is not a child's play, to invite Li want to attend the future release of the group car.
By the way, the leverage game specifically looked at the official website of the group car, and the news report column is still stuck in 2016, and indeed no one has paid attention to it for a long time.
Then, as of 14:00 on January 26, 2022, Wen Wei's Weibo only had 4986 fans, and the CEO of this US listed company was really transparent and invisible...
I even wonder if Li wants to help Wen Wei in the hype. Collect money to help, or do you want to help with friendship? Joke.
2, full staff standby, salary 2000? No money on the account to announce the construction of a car? Trouble first to ensure the basic rights and interests of employees
Just when Tuanche and Wen Wei were happily congratulating themselves on the hot search, the media broke the news:
"The performance bonus of the group car in the second half of last year was not issued, after December 30, all the staff were waiting at home, the resumption time was not determined, during which only the minimum wage of 2,000 yuan / month was given, and they actually had to build a car?"
You see, as soon as this news came out, the group car continued to have heat.
Of course, this heat makes the situation of the group car even more embarrassing.
The relevant person in charge of Tuanche Network responded: "Affected by the scattered epidemic situation, Tuanche has suspended its offline auto show business since January 2022 in order to avoid large-scale crowd gatherings in accordance with the epidemic prevention requirements of many places, and at the same time, in order to maintain the orderly development of the business in the future, and will resume immediately after the epidemic eases, during which other businesses are still advancing in an orderly manner." ”
To say all this, the core is to acknowledge the media reports,
In fact, the epidemic probably only exacerbated the difficulties of the group car, and this company was probably more difficult from the beginning.
The financial report shows that at least since 2016, the group car has been in a state of loss.
As shown in the figure below, in 2020, the special black swan, the revenue of the group car is cut, and the profit loss continues to decline.
In fact, at its peak, the revenue of the group car was less than 700 million yuan.
Chart source| Oriental Fortune Network (thanks)
According to the introduction of the official website of the group car, the leverage game noted that the group car was established in 2009 and the group car was launched online in 2010.
It is understood that the main business of tuanche network is actually not a literal "group purchase", mainly doing auto exhibitions, cooperating with auto manufacturers to build offline car purchase scenarios and earn service fees.
After 8 years of hard fighting, in November 2018, the group car network was listed on the NASDAQ to ring the bell.
So this company, not much about the Internet. Therefore, when we look at the market value of the listing, it is only a few hundred million US dollars, and the ratio of auto home and the like is not an order of magnitude at all.
Today, as of the close of trading on January 25, 2022, EST, the stock price is only in the early $2, with a market value of $41.85 million.
Low stock price, market value; long-term losses; performance slashing...
By the way, as of the end of the third quarter of 2021, the revenue of tuanche is only 274 million yuan, which is better than 165 million yuan in the same period of 2020, but it is still much lower than the 462 million yuan in 2019.
Not only that, the cash and equivalents on the group car account are also about 100 million yuan.
In the past few years, the loss of the group car is tens of millions of yuan, and the loss is more than 200 million yuan, and it is still a loss as of the end of the third quarter of 2021.
This little money, the leverage game has to say, not engaged in ah.
OK, the matter has come to this point, it seems to be powerless, so many years can not be profitable or flat, why not?
Let's build a car, tell a story...
As Wen Wei said:
Tuanche itself is a U.S. listed company, and there are many investors who are very interested at present, and the desire of local governments for car-making projects can also become one of the solutions, and "the funds used for the mass production of a car are one of the fractions of the new forces of car-making." Niu Chuang got $500 million, and we could be 1/10 of him.
So optimistic, let's see, is there anyone to vote for it.
Maybe there is, everyone has their own abacus.
The part writes so much, the leverage game actually has only one sentence: so powerful, trouble do not owe employees wages, do not illegal layoffs, and effectively protect the rights and interests of employees.
3, the whole people to build cars to start the reshuffle
Looking back at 2021, the penetration rate of new energy vehicles has increased significantly, and the dividend has benefited almost all car companies, except for a few such as BAIC.
The high-speed growth dividend of new energy vehicles has been written many times before the leveraged game, and it is likely to continue to 2022.
Chart source| Shanghai Securities (thanks)
The Ministry of Industry and Information Technology said that it will expand the consumption of new energy vehicles in 2022.
Many industry institutions and studies have expressed that the sales of new energy vehicles are expected to reach more than 5 million in 2022.
This is a positive for all car companies.
But at the same time, after 10 years of wild running, the new forces of car-making have also done a good job for several years, and in 2022, large factories, small factories, and new factories will go all out to push new cars, and the competition is unprecedented.
Coupled with the gradual formation of consumer preferences, leeks are not so easy to cut, and it is time to start shuffling.
Not a pheasant company, can still flicker.
2021 has fallen a wave, and there are new entrants in 2022, most of whom are probably more fierce.
Of course, for the on-site experience of the auto show on which the group car depends for its livelihood, and then matching the transaction business model, affected by the super black swan event, the revenue is cut as described above in the leveraged game.
The group car is in jeopardy, and there is only a way to find a way. Whether the medicine is reliable or not, where the road is, you always have to try.
There is no money, the investor is still in the air, let's build a car first.
Believing in the survival of the fittest in the market, I hope that Li xiang can really wait for Wen Wei's new car conference.
Well, really can't talk nonsense, the more you say, the only people who benefit from tuanche are this company and Wen Wei.
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