In the past five years, China's auto market has been fiercely competitive and heavily polarized. In 2017 and 2018, the brands that were still extremely best-selling have gone to today's 2022, but they have faded from the public vision, and Hanteng Automobile is one of the typical examples. Nowadays, the search for the models of "Hanteng Automobile" on the car emperor shows that they have been discontinued, which shows that this car company has reached the point of exhaustion.
In October last year, Mr. Jing bought a Hanteng X5 EV model, and on the first day of buying it, he found that the charger was broken, and fed back to 4S, and 4S also said that it could not be repaired, and could only go outside to repair. After some tossing, Mr. Jing simply sold the car and has since "turned the road to powder" for HanTeng. Let's analyze the development process of Hanteng Automobile in two aspects:
In 2013, China's automotive industry broke into a menacing car company - Hanteng Automobile, Hanteng has received widespread attention from the industry in the early days of its establishment, one is that Hanteng Automobile's logo is similar to Ferrari's, and the other is that Hanteng Automobile is backed by Jiangxi State-owned Assets Supervision and Administration Commission, and there is also capital injection from Iron Bull Group, which has set up an intelligent production base in Shangrao, which once made the people of Jiangxi optimistic about Hanteng Automobile.
In 2017, 2018 also with the Hanteng X5, Hanteng X7 two fuel models opened the market, but the good times are not long, after entering 2020, the domestic automobile market suffered a cold winter, some car companies sales suffered "Waterloo", of which, Hanteng Automobile also appeared operational difficulties:
The reason why Hanteng Automobile has fallen into operational difficulties is inseparable from its brand planning. At the beginning of the development, positioned in the subdivision of 10-15W home SUVs, Hanteng's two models developed rapidly; but when other car companies have made efforts and successively launched a variety of fragrant models, Hanteng Automobile is still waiting in place. Here to say, the "Iron Bull Group" mentioned above is actually Zotye Automobile Group, Zotye Automobile has also been in decline in recent years, and it was also bankrupt and reorganized last year, and there is no time to take care of Hanteng. Funds can not be supported, technology is not updated, resulting in slow product upgrading, after-sales thunderstorms, but also the back of the enterprise salary arrears, dealers back to the network and other issues.
On the "Auto Complaint Network" platform, complaints about "Hanteng Auto" have emerged one after another. Quality problems seriously restrict the development of Hanteng Automobile, the speed of user voice in the current Internet environment can be imagined, users do not pay is only a matter of time.
On the other hand, Hanteng Automobile has not stood on the new energy track. From 2015 to 2018, in just four years, domestic new energy vehicle sales increased from 200,000 to 1.07 million, and brands such as BAIC BJEV quickly catered to the hot spot of new energy, laying a solid foundation for later development. On the other hand, Hanteng Automobile continues to take root in the traditional SUV market, and gradually loses sales under the "encirclement and blocking" of traditional giants such as Haval, Geely, and Changan.
Hanteng new energy models Hanteng X5 ev, Hanteng X7 ev was only launched at the end of 2018, obviously missing the golden age of new energy hotspots.
The above is a review of the development history of Hanteng Automobile. Today's Hanteng Automobile status quo can't help but remind us of a brand with a similar experience - Lifan.
The previous Lifan Automobile was also eliminated by the market and on the verge of bankruptcy due to its lack of core competitiveness, and after Geely Automobile took over, it quickly adjusted and turned to the development of new energy fields and gradually got out of the predicament. Hanteng Automobile is also taking the road of self-help of Lifan, looking for giants to take over. Fortunately, the second phase of Hanteng Automobile's factory has been taken over by Great Wall Motors, which has built the Shangrao vehicle and parts production base into a comprehensive base with vehicle manufacturing as the core, mainly producing Haval SUVs under Great Wall Motors, and will form a production capacity of 120,000 vehicles/year in the future. Hanteng Automobile is lucky, it should be grateful to itself and the foundry such a chess piece, giving other car companies the choice of "hoarding grain". The reason why car companies will be happy to "hoard production capacity", in addition to considering their own development, in fact, there is also the possibility of "OEM" for new car-making forces without automobile production qualifications in the future. In this regard, the more representative is the cooperation between Weilai and Jianghuai, through "OEM", Jianghuai obtained a lot of OEM subsidies from Weilai, and Weilai also solved the problems of long factory construction cycle and large investment.
Auto Complaint Network: Today, the first phase of Hanteng Automobile's factory is still hanging on the land of Shangrao. Great Wall Motors is willing to accept the Hanteng factory, does not mean that it is willing to support Hanteng Automobile, today, Great Wall is a well-known domestic car manufacturer, with many models and dazzling sales, there is no reason to acquire a brand with a lower positioning. Today, when the domestic automobile market is constantly reshuffling, marginal car companies are facing the situation of being eliminated, and the time left for Hanteng Automobile is indeed not much.