Interestingly, the number of car brands is not small, and whenever a brand disappears, a new brand comes out.
Author 丨 Yang Jing
Responsible editor 丨 Cui Liwen
Editor 丨Zhu Jinbin
The Mahayana Automobile Apartment in Jintan District, Changzhou City, welcomed new employees to move in, and the living area of Fuzhou Mahayana Automobile Industrial Park, 680 kilometers away, has also recently ushered in the capping of staff dormitories. Interestingly, like Changzhou City, it is not the employees of The Mahayana That are about to move in, but BYD Cars.
After Xiaoniu Electric's Niuchuang Automobile won the Changzhou plant of Mahayana Automobile, BYD also took over the Fuzhou production base of Mahayana Automobile. At this point, the two industrial parks of Automobile Automobile, the automotive technology industrial park of Industry 4.0 standards, have been divided up.
In the plot of land adjacent to the Fuzhou base of Mahayana Automobile, BYD has built a new energy automobile industrial park and supporting projects. According to the on-site construction personnel, in addition to the use of the Mahayana automobile production base, BYD's investment and expansion project officially started on September 24 this year, covering an area of about 800 acres.
The site showed that in addition to the capping of some office buildings and dormitories, most of the plots of the BYD project are still undergoing earthworks. According to informed sources, Jiangxi Mahayana Automobile has been bankrupt and reorganized this year, and after BYD takes over, the former Mahayana Automobile Factory, which is now BYD's Fuzhou base, will officially start construction in April next year, with a total of 30,000 employees.
At present, Jiangxi Mahayana Automobile has been taken over by the bankruptcy liquidation team of Fuzhou High-tech Zone, and the relevant asset liquidation procedures are being handled. The old factory plot of Dacheng Automobile in fuzhou city was collected and stored by the local government last year and is building a new commercial real estate. It can be seen that the Mahayana car is not far from "death".
A good hand is played poorly
Mahayana is not an easy car brand to remember, and indeed in well-documented data, Mahayana sold 20,018 units in 2018 and 25,810 in 2019. By 2020, the annual sales volume will be less than 10,000 vehicles. This brand that debuted on the edge in 2018 can try to re-examine it.
Before learning about Mahayana, it is necessary to introduce The Mahayana Automobile Group and Jiangxi Mahayana Automobile separately. In 2014, Jiangsu Jintan Changdanghu New Energy Technology Co., Ltd., which was established by Wu Xiao, the son of Wu Jianzhong, the former chairman of Zotye Automobile, was established, and in 2017, it signed a restructuring agreement with Jiangxi Jiangling Group Light Vehicle Co., Ltd., becoming the major shareholder of Jiangling Light Automobile accounting for 67% of the shares, and obtaining the qualification of car manufacturing.
In January 2018, the restructuring and mixed reform company was officially renamed "Jiangxi Mahayana Automobile Co., Ltd.", which is the main brand body of Mahayana Automobile. In April 2019, the original Jiangsu Jintan Changdanghu New Energy Technology Company officially changed its name to "Mahayana Automobile Group".
In addition, Mahayana Automobile Group also took over the former Jintan base of Zotye Automobile, thus forming two production bases covering passenger cars and commercial vehicles in Changzhou, Jiangsu and Fuzhou, Jiangxi, with two major brands of Mahayana Automobile and Qiling Motors, with the manufacturing capacity of SUVs, pickup trucks, light trucks and new energy vehicles.
Not only that, Mahayana Also has two records, it has built an industry 4.0 standard automotive technology industrial park in Changzhou and Fuzhou in only 13 months, and set up a subsidiary in Hangzhou, forming a layout of "three states and one core" in Jiangsu, Jiangxi, Zhejiang, "three rivers and one belt", with Changzhou Jintan base as the core and Fuzhou and Hangzhou as the two wings.
In this way, the starting point of Mahayana automobile is higher than that of many later new car manufacturers. But the development of the story did not follow the expected plot, the car brand that is inextricably linked to Zotye Automobile, as well as its founder and chairman, still fantasize that the "Zotye model" can rejuvenate the second spring.
On September 17, 2018, the day the Mahayana brand was released, it announced the launch of three models, the G70S, the G60S and the E20. In fact, these three cars are the shell replacement standard cars of the previous Zotye Damai X7, Damai X5 and Zotye Sesame. In addition, the commercial vehicle outlet also neglects the development of pickup trucks and light passengers, and misses development opportunities.
At that time, China's auto market had entered the era of stock competition, and even Zotye Automobile was difficult to protect itself, not to mention the rebranding brand Mahayana Automobile. Therefore, there is also the dilemma of selling 20,000 vehicles a year at the beginning of the article. Subsequently, due to the sluggish performance, the problems such as employee wages were not paid, dealers protected their rights, and other problems broke out, and Mahayana Motors fell into operational difficulties.
In 2019, Wu Xiao made a bold statement that it would lay out 600 dealers, 900 service providers and 1500 service outlets in China. Interestingly, in June last year, Wu Jianzhong led a delegation to Susong County, Anhui Province. He also said that he would further strengthen communication and contacts, take the initiative to seek opportunities for cooperation, and make positive contributions to the economic and social development of Susong.
Fortunately, there is no next step in the game is almost over, the current Mahayana official website is still "alive", but the latest news update time stayed on July 24, 2020. According to the enterprise investigation information, Jiangxi Mahayana Automobile has 218 own risks and 552 related risks, and has been filed for bankruptcy reorganization three times in 2021.
Fuzhou and Changzhou still want to rescue this car company, last year's production base land in the old town of Fuzhou City has been collected and sold, and the Mahayana Science and Technology Industrial Park in Changzhou Jintan was also auctioned off at a price of 1.551 billion yuan in June this year. However, if the Mahayana car is terminally ill, the governments of the two places have finally found the "white knight".
The Zhongtai system was completely destroyed
In addition to Mahayana motors, Hanteng, Hanlong, and Junma can all be seen as branches of Zotye Automobile. But now, these 5 car companies, including Zotye, have gone bankrupt or reorganized, and Great Wall Motors has taken over the Hanteng factory; Hanlong Automobile production and sales have stagnated; Junma Automobile has died in name; and Zotye Automobile has been approved for reorganization.
"Anna Karenina" said: Happy people are similar, and unfortunate people have their own misfortunes. But this sentence is obviously not suitable for the "Zhongtai family", and their reasons for their demise are surprisingly consistent. Do not think of enterprising design "cottage", lack of technology leads to quality defects, lack of positive research and development of drinking ducks to quench thirst...
Compared with Wang Chuanfu, Li Shufu, Wei Jianjun and other automakers' inspirational "Chinese automobile dream", products and brands that rely only on "opportunism" but lack of excellent technical strength have become more and more difficult to gain a foothold, and the Zotye family has finally tasted the bitter fruit of violating the laws of the market.
Yingzhi, Lifan, Huatai, Mustang, Bisu, Yulon, Brilliance, Cheetah... When the incremental market shifts to the stock market, bankruptcy will be the norm, and the fate of weak car companies is like this. The severe external situation is only the last straw that crushes the camel, and what really leads to the dilemma of car companies is their lack of competitiveness.
When sales decline and technology investment is stuck in a dead cycle, it is impossible to establish a brand in the market. The failure of the Zotye family has sounded the alarm for independent brand enterprises, if the automotive industry wants to exist for a long time, it must use its own core technology, can keep up with the development speed of modern technology, in order to survive in this fierce struggle.
These car companies, born in the era of crazy expansion of China's auto market, enjoy the dividends of having a car that can be sold. However, with the upgrading of consumption and the emergence of a new new energy track, the "take-ism" has not been accumulated and precipitated, and it has been unable to fight a headwind battle. This is not only a summary of Zotye, but also a warning to existing car companies.
The precipitation of technology is only one aspect, more importantly, some car companies must change the original development thinking in time, indulge in the low-cost, low-price, low-profit competition model, lack of technical content and high added value, and have to accept cruel elimination. The last straw that overwhelms them will always come suddenly and inadvertently.
Some people joke that whether it is bankruptcy reorganization or the introduction of white knights, it is more embarrassing that the number of car brands is not small, and whenever a brand disappears, a new brand comes out. Such a plot is always staged in a loop.
| Yang Jing |
No sleep at noon
Afternoon crash