Fuzhou, Jiangxi: Polish the city's new business card with characteristic history and culture

In January this year, Fuzhou City, Jiangxi Province, was approved as the 139th National Historical and Cultural City in China, and it also became the fifth National Historical and Cultural City in Jiangxi. In order to further exert the influence of Fuzhou National Historical and Cultural City, handle the relationship between historical and cultural inheritance and innovative development, strengthen the construction of supporting facilities and the innovation of institutional mechanisms, and establish a Fuzhou characteristic brand of historical culture to promote economic and social development, recently, the Propaganda Department of Fuzhou Municipal Party Committee entrusted the Institute of Cultural Inheritance and Innovation of Peking University to host and the Institute of Cultural Industry of Peking University to undertake a seminar with the theme of "Innovative Mechanism, Path and Strategy for the Protection and Development of Fuzhou National Historical and Cultural City". Provide new ideas and new directions for the innovative development of Fuzhou's history and culture.

Innovative development for Fuzhou

Provide new ideas and new directions

Fuzhou has a long history, profound cultural heritage, many historical relics and complete traditional settlements, and is known as the "hometown of talents and the state of culture".

Since the launch of the declaration in July 2017, all departments in Fuzhou have seized the opportunity from the perspective of cultural self-confidence and industrial development, determined the goal and not relaxed, and promoted the declaration of historical and cultural cities in depth until January 2022, when they obtained the official approval of the State Council. The title of "National Famous Historical and Cultural City" condenses the blood and sweat of the people of Fuzhou City for cultural protection and inheritance.

"Taking the approval of this famous historical and cultural city as an opportunity, the development of culture and tourism in Fuzhou Will also enter a new period of opportunity." Fuzhou will focus on sorting out the local history and culture, excavating the cultural context of Fuzhou, and truly inheriting the ancient culture, green culture and red culture of Fuzhou. Sun Xin, member of the Standing Committee of the Fuzhou Municipal Party Committee and director of the Propaganda Department, said.

"Fuzhou's selection as a national historical and cultural city is the country's recognition of Fuzhou's cultural heritage, cultural sites, cultural style and cultural spirit, and is a comprehensive embodiment of Fuzhou's cultural competitiveness." The National Historical and Cultural City is the golden business card of Fuzhou's historical and cultural heritage protection, inheritance and promotion of cultural undertakings, and has important practical significance and practical value for accelerating the prosperity of Fuzhou's cultural undertakings and the high-quality development of cultural industries in the new era. Xiang Yong, dean of the Cultural Industry Research Institute of Peking University, said.

"Taking the successful listing of Fuzhou as a national historical and cultural city as a new starting point, we will actively explore methods and measures for the integration of history, culture and modern scientific and technological development in Fuzhou, so that the cultural relics and monuments and cultural tourism markets will catch fire, promote the development of the cultural tourism industry, increase the flow of tourists, increase the income of the masses, and enhance the happiness and sense of gain of residents." Xiang Yong said.

Protection and development go hand in hand

Activate the new vitality of historical and cultural cities

In terms of the publicity of famous cultural cities, how to open up thinking to enhance the vitality value and dissemination of Fuzhou National Historical and Cultural City? Liu Qiang, secretary of the party committee and chairman of the board of directors of China Culture Media Group, suggested: "There are many intangible cultural heritage elements in Fuzhou, and how to produce excellent cultural products market-oriented needs to find a practical way to transform. The 'Seeking Fu Ji' project landed in Fuzhou, which can excavate Fuzhou culture and realize product transformation. In the Internet era, the use of virtualization and digital means to achieve cultural transformation, so that the combination of protection and innovation to form a new cultural format. ”

"To do a good job in the protection of famous historical and cultural cities, we must not only do a good job in the protection of tangible cultural heritage, but also do a good job in the inheritance and development of intangible cultural heritage, which are an organic part of the development of history and culture." The rich and colorful tangible cultural heritage created by Fuzhou in the long-term practice of production and life is the crystallization of the wisdom and civilization of the people in Fuzhou, and the protection and utilization of the tangible and intangible cultural heritage of Fuzhou is a magnificent cause that contributes to the contemporary era and benefits the future. Sun Hua, professor at the School of Archaeology and Literature of Peking University and director of the Cultural Heritage Protection Research Center, believes that in the process of protecting and utilizing Fuzhou's cultural resources, we can try to use modern technologies such as artificial intelligence, big data, and cloud computing to build a new research paradigm for the intelligent calculation of cultural heritage such as sites, cultural relics, and ancient books, so as to achieve the comprehensive and sustainable development of Fuzhou's local economy and culture.

Fan Zhou, professor of communication university of China and dean of Beijing Jinghe Cultural tourism development research institute, pointed out the direction for the development of Fuzhou national historical and cultural city from three aspects. The first is to properly handle the relationship between many cultural heritage relics and celebrities in famous historical and cultural cities. Second, it is necessary to excavate and promote historical and cultural heritage, and find the relationship between the dynamic city and the industrial city. The third is to write a good article on the "people's nature" in the famous historical and cultural cities. To achieve common prosperity, we must not only be materially rich, but also spiritually rich, go out of the road of Fuzhou in the spiritual prosperity, and let the people achieve common cultural prosperity in the entire rural revitalization work; on the basis of improving general public services and public culture, realize the inheritance and promotion of China's excellent traditional culture.

Wei Pengju, professor of the School of Culture and Media of the Central University of Finance and Economics and dean of the Institute of Culture and Economics, suggested that the Fuzhou region should build a "Fuzhou Cultural Ledger" and implement the "Fuzhou Cultural Memory Genealogy" as the model, use digital cultural creation and cultural gene map engineering to realize the digital return of Fuzhou culture, realize the docking of the Fuzhou Chinese culture database, and gradually find a consensus point, as an important basis for the next step of development, and form a new format of fuzhou digital cultural tourism. The modern digital culture project is the trend of the future and the strategic goal of the national cultural development, so that the development of Cultural Resources in Fuzhou can be transformed into economic resources, new economic growth points can be cultivated, the development of emerging tourism industries will be promoted, and the economic growth of Fuzhou will be stimulated.

Ma Shengde, former deputy director of the Department of Intangible Cultural Heritage of the Ministry of Culture, stressed that Fuzhou has more than 100 intangible cultural heritages, which activates the vitality of the historical and cultural city. In the protection of intangible cultural heritage, experts have explored four protection methods: rescue protection, productive protection, holistic protection and legislative protection. Holistic conservation is known as a major initiative in the protection of intangible cultural heritage. Fuzhou can put forward the idea and protection concept of cultural ecological protection zone, and realize the overall protection of regional culture.

Excavate the new value of urban culture

Create a new image of Fuzhou

"Fuzhou has a good ecological environment, profound cultural heritage, and excellent educational resources, so it is necessary to develop an industry based on the new economy and develop a social economy on the basis of protecting ecological resources." Zhang Xiaosong, chairman of Wanyuan Enterprise Group, said. On how to excavate the intrinsic value of Fuzhou's famous historical and cultural city, Zhang Xiaosong put forward insights from the perspective of Lu Jiuyuan and the metacosmonic: "The Song Dynasty philosopher Lu Jiuyuan proposed that 'the universe is my heart, and my heart is the universe', linking 'psychology' with the universe and showing the core and true meaning of the 'metacosm'. ”

Lu Qiuwan, director of the Academic Research Department of the Institute of Cultural Inheritance and Innovation of Peking University, said that the new Fuzhou will be a city with feelings and taste, and in the development of Fuzhou National Historical and Cultural City, it can reflect the characteristics of "cultural landscape and charm Fuzhou", including Fuzhou cultural characteristics, Fuzhou spices, Fuzhou cuisine, Fuzhou traditional Chinese medicine, etc.

"The development of a new city is inseparable from the shaping of a new image. Peking University Fuzhou Innovation Research Institute logo using Wang Anshi font, if the Wang Anshi font is pushed to the city, the whole country, can give Fuzhou a new text image, but also with Linchuan culture as the core element of the active exploration and attempt. Song Liang, assistant dean of the Institute of Cultural Heritage and Innovation of Peking University, believes that the integration of culture and tourism is also an important means to improve the cultural competitiveness of Fuzhou. Taking the "Song Mengqing Qingji" Song Dynasty literati cultural activities represented by Wang Anshi and Zeng Gong as an example, creating digital cultural and creative performance exhibition and performance integration products on the integration of culture and tourism is a new idea for Fuzhou new media integration exhibition.

February 25, 2022 China Culture Daily

The 2nd edition featured a special report

"Fuzhou, Jiangxi: Polishing the City's New Business Card with Characteristic History and Culture"

Editor-in-charge: Zhang Haining