After two years, Mazda ushered in a 6-cylinder engine model based on the rear-drive platform, and recently officially launched the first SUV based on the platform - CX-60.
It was thought that after Mazda launched the first model based on the rear-drive platform, the official would bring a replacement Of Mazda 6 ATENZA, but what awaited was Mazda's plan to cancel this model.
According to Mazda's official head Joachim Kunz revealed in an interview: "We would like to bring the 'Ma 6' based on the rear-drive platform, for this car, the FR (front-mounted engine, rear-wheel drive) layout does have certain advantages, but with the SUV hot market, we have to use SUVs as the main market." ”
Although the official did not explicitly say that the plan of the rear-drive car will be cancelled, it can be heard from this statement that the Mazda 6 ATENZA plan based on the rear-drive platform will be postponed, and even the cancellation may be possible, and the brand's main plan at present is to continue to deepen the more market-worthy SUV models.
It is understood that when Mazda first planned to "retreat cultivation" for two years, it was also to launch a new Mazda 6 ATENZA based on the back-drive platform as the brand "must kill", and the official plan, this model will be equipped with an inline 6-cylinder engine, positioning medium and large cars, and with luxury brands as the most direct opponent.
However, the rapid improvement of the SUV market in the past two years has gradually weakened the sedan field, so that Mazda has to abandon this plan.
Although cars still have a large market share in China, for Mazda, the Chinese market is only a small part of the Market for mazda brands, which can also be seen in Mazda's latest product plan.
And looking at the world in addition to China, many overseas local brands have made plans to discontinue the car, no doubt to see that the performance of the car has not been as good as the SUVs, so Mazda's plan to abandon the Mazda 6 ATENZA is also a last resort.
However, the current Mazda 6 ATENZA was replaced in 2013, of which the mid-term redesign has been carried out, which means that the car has been on the market for 8 years and has already reached the replacement period. However, for the model replacement, Mazda Australia marketing director revealed that the brand is currently making a second mid-term modification of the Mazda 6 ATENZA, that is to say, there is still no official replacement plan for the Mazda 6 ATENZA.
Although the brand suddenly revealed that there is no Mazda 6 ATENZA replacement plan, it will indeed disappoint many "horse fans", but this also shows the growth of Mazda, after all, Mazda, which once frankly said: "only pursue value marketing", has now become a follower and knows how to follow the market rhythm.
Although Mazda will temporarily abandon the "Ma 6" of the new rear-drive platform, Mazda, as a technical house, has brought back-drive platform models, and perhaps in the future more rear-drive SUV models, it can still feel the essence of "Toei BMW".
Netizen 1: Did you hear that right? Mazda also has a day to bow to sales?
Netizen 2: Don't compromise with the market! Say yes and don't go with the flow?
Netizen 3: Do you still want to impact second-tier luxury brands? Not as good as the 18-line DS.
Netizen 4: Agree upstairs! Who would pay 300,000 for Mazda? Except for the MX-5.
Netizen 5: Hurry up and introduce CX-60! Fulfill the promise of driving six cylinders first.~
Netizen 6: The car industry PUA sea king, non-Mazda, does not speak a word of truth.