Towards a luxury brand The new Mazda CX-60 official figure analysis

Yi Che Original still remembers a funny line in the movie "Black Gold" starring Leung Ka Fai: You drive a Mazda, no wonder you are stuck in traffic! This seemingly slightly joking line is actually just right to describe Mazda's situation in China today, but in the hearts of many fans and friends, Mazda's brand has been synonymous with technical houses for a long time, and has been given the reputation of "Dongying BMW" by the Chinese, and its rotor engine and Chuangchi Blue Sky and other technologies are more famous around the world, and it is this year that the Mazda declaration brand is gradually upgrading to a luxury brand car manufacturer. On March 8, Mazda officially released the first model of the high-end plan overseas - the new Mazda CX-60, and the biggest highlight of the new car is the use of a new rear-drive platform and a 6-cylinder engine.

The new Mazda CX-60 continues Mazda's latest family design concept in terms of appearance, the large size of the blackened mesh and the rounded front of the car make people can tell at a glance that this is from Mazda's hand, and the headlights on both sides also adopt a new shape, this similar design of the open eye adds recognition to the new Mazda CX-60.

It is worth mentioning that from the official map exposed, you can see that the new Mazda CX-60 has the word "PHEV" on the front fender, which also indicates that in addition to the new in-line 6-cylinder engine, the new car will also have a PLUG-in hybrid version of PHEV.

As can be seen from the exposed interior pictures, the new Mazda CX-60 center console is covered with a large number of soft materials, with high-grade materials and simple design, which is in line with Mazda's consistent style; in addition, the new car has added more advanced environmentally friendly materials and wood grain trim around the gear and the inside of the door panel, and the interior luxury is not lost to some luxury brand models.

In addition, the new Mazda CX-60 also has a set of all-black interior style, which is more sporty than the main luxurious, exquisite contrast style.

It can be found that on the way to the luxury brand, the new Mazda CX-60 in the interior of the work is obvious, in addition to the use of more high-grade materials, the sense of science and technology has also made significant progress, of which the 12.3-inch central control screen and 12.3-inch full LCD instrument are all standard, including HUD head-up display, automatic driving auxiliary functions will not be absent.

In terms of storage capacity, the new Mazda CX-60 trunk has a volume of 570L in the conventional state, and the internal floor is relatively flat, which meets the daily car needs of most consumers, and the new car can continue to expand the space by folding two rows of seats, up to 1726L!

The new Mazda CX-60, which was the first to be released for the European market, will be equipped with a 189Ps 2.5-liter Skyactiv G four-cylinder gasoline engine, and a 17.8kWh battery pack, so that the system's comprehensive power will reach 323Ps and a peak torque of 500N·m; in addition, the new car will provide EV/standard/sport/off-road/off-road driving modes, while in pure electric mode, the maximum driving range of the new car is 63km.

It is worth mentioning that the new Mazda CX-60 in the plug-in hybrid version uses an 8AT transmission without torque converter, while the new car will also be equipped with the all-wheel drive system of i-Activ AWD, which can distribute power according to actual needs. In terms of suspension, the new Mazda CX-60 adopts the layout of the front double wishbone + rear multi-link, plus the new car also has the same sport attitude control driving stability program of the Mazda CX-5, between these two points, I believe that the Mazda CX-60 will be an SUV that takes into account both driving pleasure and comfort.

Finally, I would like to talk about the views on the new Mazda CX-60, as far as the first masterpiece of the "high-end plan" - Mazda CX-60 itself, the new car does show the sincerity of the brand side in terms of product strength, for such a "technical man", Mazda will be the bottom of the pressure box compression inline six-cylinder engine and i-Activ AWD four-wheel drive and other technologies are placed on this new Mazda CX-60, but also let it have the confidence to benchmark the luxury brand SUV. However, although the new Mazda CX-60 is not known whether it will be introduced into China in the future, as far as Mazda's existing products in China are concerned, the best-selling SUV, Mazda CX-May, sold only around 2,000 units, while the Mazda CX-8, which broke through the 300,000 yuan mark, only achieved 130 results in March, which undoubtedly shows that Mazda is still difficult to be recognized by users in the main battlefield of luxury brands. Therefore, if the new Mazda CX-60 wants to enter the Chinese market in the future, it will face more competitive pressure than in Europe!

Editor's comments: At present, the new Mazda CX-60 has been officially listed in Europe, and its 2.5L plug-in hybrid version is priced at 47,390 euros to 52,890 euros, which is about 331,100 yuan to 369,600 yuan. From the price point of view, the new Mazda CX-60 is undoubtedly benchmarked against the luxury brand mid-size SUVs, and the future inline six-cylinder version is expected to be higher in price. It is undeniable that Mazda is indeed a car brand that can represent the "craftsman spirit" of Japan, but the transformation of luxury brands is not overnight, or even a car can be completed, and the current brand influence, the lack of high-end models and sales service systems and other factors are the major problems that hinder Mazda's transformation of luxury brands, so do you think the new Mazda CX-60 can shoulder the heavy responsibility? And if it can be introduced into China in the future, how much do you think it will sell for?