In the midst of brutal market competition, the law of the jungle is unchanging. I think that Mazda was also popular in the past, and it has a number of star models such as the Ma 6. However, with the change of the general environment, Mazda failed to keep up with the trend of the times in time, and its development encountered a bottleneck period. In 2021, its cumulative sales in the domestic market were only 184,000 vehicles, not only falling below the 200,000-vehicle mark, but also declining for three consecutive years, and the situation was different from the past.
Although the domestic battlefield fell into decline, Mazda was reluctant to give up its conquest of overseas markets. Recently, it has released a new mid-size SUV CX-60, which will show its strength in new areas as the brand's first luxury model. New cars are mainly sold in Japan and Europe, and if the expected sales are achieved, it will only be a matter of time before they are introduced to China. Its starting price in the UK is about 369,000 yuan, and it will compete with models such as BMW X3 and Audi Q5.
The CX-60 shows a strong family style in the design, but also caters to the trend of the times to join the sports atmosphere, hoping to get the attention of young people. The front part of the inverted trapezoidal mesh is of considerable size, not only is the interior filled with a blackened honeycomb-like structure, but also the outline is outlined with thick chrome trims around the periphery, and the powerful aura is difficult to ignore. The segmented L-type day running lamp is very chic, and the LED light source does not have to worry about the illumination effect after it is turned on. The lower grille is more slender, a little bit of a little childish.
The side of the CX-60 is very eye-catching, and the smooth lines create a good dynamic atmosphere. Its overall look and feel is quite similar to the CX-5, and the sneakback posture is very windy. The two-color tomahawk wheels are considerable in size, and the dynamic observation is more impactful. The rear of the car is not equipped with a through-line light set, which is a little regrettable. However, the "decoration" effect of the bilateral four-out exhaust structure is very good, and the concave and convex panels at the tailgate are clearly layered, and the recognition is effectively improved.
The interior part of the CX-60 does not seem to match the identity of the luxury car. Its main style is the family-style simplicity concept, which looks similar and does not have much novelty. The materials are not bad, the texture is worth recognizing, and the environmental protection attributes are strengthened. In particular, the addition of maple panels adds a little style, and the "Musubu" technique comes from traditional Japanese textiles, and the stitching treatment is quite delicate. Its seat material is also very elaborate, which plays a good support effect for the body, and it is not easy to feel tired during long-distance driving.
With a length of 4745mm and a wheelbase of 2870mm, the CX-60 stands out in space, with a good range of motion and excellent storage. The 12.3-inch multimedia display is a bit general, but the functionality of the car machine system is more abundant, and the human-computer interaction experience has been significantly improved compared with the previous Mazda models. The car is equipped with a new driver assistance system, which effectively relieves driving pressure and reduces the probability of danger.
The CX-60 distinguishes three specifications in the power part, namely 3.0L gasoline six-cylinder, 3.3L diesel six-cylinder and 2.5L plug-in hybrid, which can meet the needs of different consumer groups. Among them, the plug-in version of the system has a comprehensive maximum torque of 500N·m, and the acceleration of zero hundred kilometers only takes 5.8 seconds, and the powerful performance is very good. However, there is still a certain gap between the CX-60 and the price point in terms of overall competitiveness, and it is difficult to achieve the expected goals in the luxury field.