There should be quite a few people looking forward to the BMW X5 domestic production, from two aspects to consider this is a good thing.
The cost performance will certainly be higher, the supply will certainly be more abundant than the original, and the price of bmw X5 will become 605,000-775,000 yuan after the production plant has been changed from abroad to a domestic one. To be honest, this price is indeed low, much lower than the previous price of 699,900-839,900 yuan of imported BMW X5. Domestic and imported, two different origins of the same model consumers will certainly have different choices, in order to choose the cost performance of the domestic BMW X5, in order to pursue the original import of the choice of imported BMW X5.
So we visited BMW dealers and the used car market before and after the BMW Brilliance X5 was launched.
The domestic BMW X5 is selling well, and orders are scheduled until June
The day after the new car was launched, we visited a number of BMW dealers in the same city, first of all, sorry if you want to see the car, there are basically no domestic BMW X5 exhibition cars in the car talk showroom, there is no test drive and there is no existing car to sell. The main changes in the new car are in terms of power and size, the 3.0T L6 engine has more than 48V light hybrid system, the maximum power is 333 horsepower, the wheelbase is 3105mm and the lengthened by 13 cm; similarly, there is also a 2.0T L4 engine version to choose from.
Since there is no show car and test drive, it is temporarily impossible to know how the use of the car and the test drive feel, and it is impossible to judge the market of this car in the terminal market from the passenger flow. However, BMW X5 has a good influence in the domestic market, and the domestic production of such a blockbuster product will inevitably have a greater reaction in the market.
According to the staff reaction of several dealers, first of all, a few key points, now there are many people who order domestic BMW X5, and the time of show cars and test drives to the store is temporarily unknown.
When switching between domestic and imported BMW X5 products, BMW dealers must do a good job in order to do a good job of booking domestic BMW X5, but this does not mean that the price of imported BMW X5 will fluctuate. The day before the domestic BMW X5 was launched, we came to a BMW dealer store, and there was a 3.0T model of the imported BMW X5, there was no discount, and it was still necessary to install 28,800 decorative bags (dealer behavior); the rest of the dealer stores visited this time had basically completed the inventory clearance of the imported BMW X5 in January and February this year.
Then after the completion of the import bmw X5 clearance work, and then want to buy the import version of the model in addition to the dealer, consumers can only look at the second-hand car market, parallel import market should currently be due to the current switch to the national six b emission standards caused by some provinces and cities can not move in. Far from it, the second half will talk about this part of the market situation.
Now the booking situation of the new car is roughly as follows, two BMW dealer stores, due to the import of BMW X5 inventory clearance work has been completed, recently want to buy BMW X5 users have been converted into domestic BMW X5 orders, respectively, has accumulated 50 units, 70 units of orders, most of the users choose is 2.0T high-end and 3.0T models, cumulative orders will be delivered one after another, if the booking is completed in April, it is expected to be picked up as early as June.
How much do you need to spend if you want to get a 3.0T domestic BMW X5? Although there are no car exhibitions now, policies related to car purchases have been released. Taking the xDrive 40Li M sports suit model with a retail price of 705,000 yuan, for example, without a preferential treatment, it is necessary to optionally install a decoration package of 50,000 yuan (dealer behavior), a purchase tax of about 62,300 yuan, an insurance of about 13,000 yuan, and the final landing price is about 833,300 yuan (if the loan is 50%, for three years, the interest is about 43,000 yuan).
If the above models are the original imported models, the official price is 754,900 yuan, and the configuration is not as high as the domestic BMW X5, such as active and passive safety configuration, HUD, seat configuration and so on. Therefore, the domestic BMW X5 compared to the original imported BMW X5 in addition to the advantages in configuration and wheelbase, there are also obvious advantages in price. So after the domestic BMW X5 is listed, will it have a price impact on the imported BMW X5 in the second-hand car market?
Used car prices are stable, may also be down?
On weekday morning, we first went to the Huaxiang used car market to learn about the market situation of imported BMW X5. First give a summary, there are not many second-hand car sources, and the market price does not fluctuate.
According to the staff in the second-hand car market, now the imported BMW X5 car source is very small, and this car is basically not worried about selling, the car condition is good, the number of kilometers is low to give a suitable price is very easy to sell, sell fast there are cars back the next day to sell, and the models in the Beijing used car market are not only digested in Beijing, the surrounding cities of Hebei, Tianjin also have people deliberately come to Beijing to collect cars, because the road conditions in Beijing are good.
So in the entire second-hand car market, you can see the second-hand imported BMW X5 car source is not a lot, including a 2017 BMW X5 xDrive 35i model, imported cars, car dealers quoted 470,000 yuan, the license time is August 2017 A first-hand car was not transferred, the mileage was 59,000 kilometers, and the price of the car was talked about, about 450,000. Another 28i model of the same year on the market, the used car after 80,000 kilometers is priced at about 440,000.
The market for imported BMW X5 used cars is still very stable, and there has been no fluctuation because of the listing of the domestic BMW X5. According to the information of car dealers in the second-hand car market, the domestic BMW X5 has not yet been circulated in the market, nor has it circulated in the second-hand car market, so it will not have a significant impact on the price of used cars of imported models for the time being.
It is expected that if the domestic BMW X5 used car begins to circulate in a large area on the market, it should be possible after one year; when the new car lands at a lower price, shorter age, less mileage, and more abundant configuration of the domestic BMW X5 flows to the second-hand car market, it may be possible to lower the price of the imported BMW X5, and it is not impossible (only representing personal views).
The information harvested in the second-hand car market is actually not as rich as imagined, and it was thought that it would increase the price of imported BMW X5, but in fact, the situation is that users who want to buy BMW X5 have ordered domestic BMW X5 at BMW dealers, and the price in the second-hand car market tends to be stable.
Domestic production is a good thing, for car companies, consumers are
In the early days when the information of BMW X5 to be domestically produced was just released, it was full of voices that were not optimistic. It is also true that the positioning of such luxury medium and large SUVs is similar to that of traditional D-class luxury cars, representing the strength and top technology of car companies; it is also because a market has enough purchasing power that there will be domestic models, just like the BMW X5 produced in North America. And this time the domestic production also shows enough respect for the Chinese market.
Then among the three BBA brands, BMW is the first to localize luxury medium-sized SUVs. The audi Q7 and Mercedes-Benz GLE that are benchmarked are still sold as imports, and there is no specific information about localization. Some people think that BMW is doing this to reduce its own value, there is no sense of purity of "originality", but in contrast, BMW X5 has always been the main product of the ultimate driving control, and what is wrong with using "extended" wheelbase in exchange for market share and product strength?
After the extension, the wheelbase of the domestic BMW X5 has reached 3105mm, which is the same as the wheelbase of the BMW X7. After the extension, the rear legroom has been significantly improved, and the cushion filling and backrest inclination of the rear seats have also been better localized. Don't forget that the imported BMW X5 is facing competitors of the same level, and the rear seating space and comfort are indeed relatively short. Looking at the time node of BMW X5 localization, the seventh year after the replacement of the domestic production, this generation of models in the Chinese market has created a very good word of mouth accumulation to create a "comfortable" market environment for localization; and after the localization of BMW X5, it is taking the route of "increasing the amount and reducing the price", and there is no 10% import tax.
The last question, will the BMW X5 have the risk of declining reputation after the domestic annualization? If such a large and medium-sized SUV positioned as a luxury is produced in the early years, there may be a relatively large risk; but at present, it seems that the improvement of domestic production technology and strength in recent years has dispelled some people's doubts about "domestic production".
It is no longer an era of "domestic production" and "quality decline", and it cannot be said that this view no longer exists, but it is certain that fewer consumers hold this view. Looking at the information of the terminal market, the reservation of domestic BMW X5 in the two stores has exceeded 100 units, and this number will continue to increase, and the next is the time to test the production capacity of BMW Brilliance.