Affected by the repeated epidemics in many parts of the country, the automobile market fell to a freezing point in April. The China Association of Automobile Manufacturers forecasts that the automotive industry sales in April are expected to reach 1.171 million units, down 47.6% month-on-month and 48.1% year-on-year. According to the survey report of the China Automobile Dealers Association, the inventory warning index of Chinese automobile dealers also reached 66.4% in April, up 10 percentage points year-on-year. Under the superposition of various factors such as the epidemic and sluggish consumption, the retention rate of used cars in April fell significantly from the previous month.
Recently, the China Automobile Dealers Association and Jingzhen Estimation jointly released the "Research Report on the Retention Rate of Vehicles Over April 2022". The report details the current situation of the used car market and the extent to which different brands are affected. Regarding these subdivided contents, we will not press the table for the time being, today we mainly talk about the performance of domestic luxury models in the retention rate under the epidemic, and the popularity of some popular new energy models in the second-hand car market.
In this list of domestic luxury SUVs priced at 300,000-500,000 yuan, Mercedes-Benz and BMW still play the role of luxury brand leaders, and the retention rate of GLC and X3 is above 70%. The position that should be the Audi brand is replaced by the ideal car, a new force in car-making. Ideal ONE has won consumer recognition with large space, program augmentation and high intelligent configuration, becoming the third and last one in the list with a retention rate of more than 70%.
After Audi's Q5L retention rate fell to cadillac XT6, the NIO ES6 and ES8 of the new car-making force NIO won the sixth and ninth places with a retention rate of 63.2% and 57.4%, respectively. The retention rate of used cars of Volvo XC60 and Infiniti QX50 tends to be stable, and the tenth place is the HS7 of faw Hongqi, an independent luxury brand, which entered the list with a retention rate of 56.7%.
The new car-making forces occupy three places in the list this time, which is a manifestation of the market and consumers' recognition of the new forces. In the future, with the penetration of new energy models in the field of luxury SUVs, more new car-making forces will emerge in the market segment of 300,000-500,000 domestic luxury SUVs. At that time, if traditional luxury brands cannot seize this fleeting opportunity in electrification transformation, it is easy to fall behind in the new era of rapid iteration.
Judging from the data of the 1-year and 3-year vehicle age of the main models of new energy, Porsche, an ultra-luxury brand that has long opened the road of electrification transformation, has achieved remarkable results. Its Cayenne plug-in hybrid and Panamera plug-in models topped the 1-year and 3-year age retention rates with a retention rate of 97.6% and 86.4%, respectively. It is worth mentioning that Porsche is also the first in the ranking of luxury brands in April.
As the current popular fried chicken in the new energy market, Tesla after several rounds of price increases, the price of its models have increased, the highest increase model Y in the 1-year car age retention rate, with 87.8% performance in the second place, the price of nearly one million imported Model X double list is famous, and Model 3 and the starting price of 889,000 yuan of imported Model S in the second-hand car market retention rate performance is also remarkable.
In the list of 1-year-old car retention rate, in addition to the high-end new energy models, the photogenic rate of micro-small electric is also quite high, Hongguang MINI EV, Euler Good Cat, Collaway CLEAR, Small Ant, Zero Run T03, these five models account for one-third of the list. These models are currently relatively hot selling, and the market ownership is relatively high, the reason why in the second-hand car market can still maintain a good price, although it has a certain relationship with their own product performance, but more importantly by this round of micro and small electric vehicle prices collectively affected. For example, the starting price of Hongguang MINI EV has risen from 28,800 yuan to 32,800 yuan, and the price of the car is high, and the selling price of the second-hand car is naturally rising.
However, in the 3-year retention rate data of new energy models, there are few micro-small electric vehicle models, only the Euler Black Cat and BYD Yuan New Energy, which have been discontinued, are still standing firm, which is not only related to the high cost performance of the product and the limited reduction in the low price, but also has a lot to do with its suspension. And Weilai's ES6 and ES8 are both on the list, behind the slogan of never reducing prices, so that they still maintain their due high-end attributes in the second-hand car market. Other models such as Tang New Energy, Song Pro New Energy, AION S, MG 6 Plug and Mix, etc., the market performance is stable, making them equally popular in the second-hand car market.
I have said before that the retention rate of new energy models can be talked about, but do not be more real. Because the new energy vehicle technology is in the stage of rapid iteration, every technological breakthrough can make the new model show a more avant-garde technology side, so that the current model becomes "old". Therefore, consumers who buy new energy models, it is best to maintain the mentality of "buying early and enjoying early", do not only pay attention to how much money they will lose when selling their cars, but should think more about getting a new sense of experience in this new energy vehicle.
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