The new car price war directly kills second-hand cars, and second-hand car dealers sell quasi-new cars

There is no minimum, only lower. Since the beginning of the year, the domestic car market has been immersed in round after round of "price reduction carnival". Some new car-making forces have become cannon fodder in this "price war" and have gone bankrupt; There are also some car companies, sales and profits have declined, but in order to survive, they have to bite their teeth to follow up and continue to reduce prices.

As Mr. Lu Xun once said, "human sorrows and joys are not connected, I only think they are noisy", car companies have revitalized the production line, 4S stores have achieved small profits and quick turnover, users who buy new cars are glad to take advantage, and the old car owners are lamenting that they are helpless by being backstabbed. But few people notice that the majority of second-hand car dealers are the worst, and the sudden official price reduction has led to the collection of second-hand cars that are actually more expensive than the price of new cars, and the difference in price is all self-sticking. It's really dumb to eat huanglian - there is bitterness that cannot be said.

In July last year, the Ministry of Commerce and other 17 departments jointly issued the Notice on Several Measures to Invigorate Automobile Circulation and Expand Automobile Consumption, proposing three measures to accelerate the activation of the second-hand car market: simplifying registration procedures, facilitating second-hand car transfer registration, and implementing second-hand car export registration in different places. It further clarifies the cancellation of second-hand car relocation restrictions, the establishment of second-hand car commodity attributes, the restriction of personal back-to-account, and the encouragement of enterprise operation. The introduction of this series of policies has promoted the development of the second-hand car industry to a certain extent.

But I didn't expect that the good days were not long, and the domestic car market "price war" began at the beginning of the year, and Tesla took the lead in reducing prices. Due to the large price reduction, the price of some car dealers is higher than the price of new cars, in addition to second-hand car dealers, old car owners are also very unhappy, some car owners even team up to Tesla stores to pull banners to protect rights, but in the end to no avail. The second-hand car dealer can only break his teeth and swallow in his stomach, praying that he will not encounter this kind of bad luck again. But the following March was even more crazy, Dongfeng Citroen C6 official dropped 90,000, instantly detonated the entire automotive circle, and is still mentioned by many people.

Although there were new second-hand car policies in April and June this year, and the overall sales of the second-hand car market also maintained a growth trend, behind the prosperity, the more cars second-hand car dealers sold, the less money they earned. The reason is very simple, under the impact of the "price war", the probability of stepping on the thunder has greatly increased, and the second-hand car that receives a higher price than the new car can only be sold at a loss or kept for itself, and even if it is a loss, it may not be able to be sold quickly, which also leads to a significant increase in the second-hand car inventory cycle. Data shows that from 2022 to the first half of this year, the used car inventory cycle has increased from 37 days to nearly 60 days, and in August, it reached a staggering 61 days. The used car manager index has been below the boom-dry line (50%) for a long time, and more people may flee the used car market in the future.

The cancellation of second-hand car restrictions has indeed laid the foundation for the establishment of a unified national market, but the collapse of the price of the new car market will inevitably affect the second-hand car market. Simply put, second-hand car trading is simpler and more convenient than before, but the competition between each other is more intense, and in the past it may only need to face local or regional rivals, but now it has to face competition from peers across the country. Coupled with the great instability of the external market, the used car industry is likely to face a round of reshuffle.

More importantly, some new energy car companies have also begun to get involved in second-hand cars, taking BYD as an example, compared with ordinary car dealers, BYD also provides a three-electric lifetime warranty for official second-hand cars, basically eliminating the user's worries and forming a complete service closed loop. In addition, compared with traditional fuel vehicles, new energy vehicles themselves have the characteristics of fast update cycle, and the market prospect is greater.

As the saying goes, "there is a policy, but there is a countermeasure". Since second-hand cars are easy to smash in the hand, then sell new cars directly, subdivided friends may find that the current second-hand car market, beginning to have more and more "quasi-new cars", the probability is that some dealers "transfer flowers" masterpiece. What is your impression of a used car dealer? Feel free to leave a comment and share your opinion. (Text/Ahao)

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