The price of a new car will be reduced after buying, many users are very afraid, is it cost-effective to buy a second-hand car?

Original content: Wang Meng (used car Xiaofat said)

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Recently, for second-hand car people, it is definitely a stage of "trouble", in mid-to-late February looking at the recovery of good demand, most second-hand car dealers really "high price collection" and "crazy replenishment", did not expect that two weeks later, in early March, Wuhan Citroen 90,000 price reduction triggered by a new car price reduction frenzy swept the country.

The price of new cars "true and false" has been greatly reduced, resulting in consumers holding more coins to buy, and for second-hand cars, they feel that "haggling to death" is necessary, in the words of second-hand car dealers, they used to haggle with "AK47", and now they are haggling with "Gatling guns"!

So, the new car is not expensive, the old car does not feel cheap, is it really not sellable second-hand cars, it is not easy to sell? Doesn't it fit?

For ordinary consumers, it is difficult to distinguish the price of a new car, and it is even more difficult to distinguish whether a second-hand car is cost-effective, but how to choose if you want to exchange a car for a car?

What is the actual situation in the market?

There are few real "special" new cars, there are many restrictions, and there are not many landing discounts!

Citroen C6, Wuhan government and enterprise subsidies, there is indeed a batch of vehicles quite cheap, but not as big as the "network adjustment", such as the original 220,000 cars, MSRP adjusted to more than 170,000, and then preferential landing naked cars The actual minimum is more than 140,000, and the publicity "pullback" 220,000, landing more than 130,000, so that customers feel "favorable", in fact, more than 10,000 more than the original.

Later, this "routine" many local regional dealers also began to "skillfully apply", such as buying Toyota BZ4X to send Vios, Toyota this BZ4X cold to Siberia, discount 60,000 starts, Vios new car 59,800, to put it bluntly, it is the same as not sent!

For example, a store in Beijing said that Mercedes-Benz C discount 110,000, in fact, most of the normal discount 7-80,000, more than 30,000, first, the replacement subsidy must be this product, there are about 10,000, second, the store decoration insurance is equivalent to selling you 10,000 more, or your money, third, replace second-hand cars, normal value of 100,000 second-hand cars give you 80,000, inside and out, in fact, you did not "take advantage"!

This round of all-media "price reduction official announcement" has increased consumer attention and the number of stores entered, and the actual transaction has not increased in all areas of the whole brand, and even declined, resulting in an increase in the mentality of consumers holding coins for purchase, buying up and not buying down.

This round, for many car sellers, save some marketing advertising costs, the people pay more attention to it, really you want to buy, a little more popular, in fact, the discount is not as much as the media said!

Some cars, not only do not have discounts, but also actually increase in price!

In fact, at the end of last year and the beginning of this year, some brand models were discounted, and compared with the current discounts advertised, they were more cost-effective.

For example, Mercedes-Benz C, the maximum discount in some cities is 80,000 yuan, plus the replacement subsidy is basically close to 90,000 yuan, and the current "requirements", the actual discount is the highest 80,000 yuan.

Some Audi models, the maximum discount is more than 17%, now back to 13-15%, just look at the sales volume of Audi A6L in January-February.

It is said that the Japanese car has fallen sharply, Toyota Xena, at the lowest time there was a discount of 20,000 existing cars, now back to the original price is not preferential to send 4-6 times maintenance, wait a month, the price is actually increased.

At present, there are more official announcements and actual price reductions, and the unstable ones are mostly unpopular and niche fuel vehicles, some old models with large inventory and overproduction, and those new energy, new forces, and new brands that are too optimistic, and the prices in the secondary market are out of order.

But what you are really interested in and want to buy, there is still no price reduction, such as Tesla, such as BBA, and even the price has increased.

During the transition period of buying second-hand cars, the retention rate of electric vehicles has collapsed!

Electric vehicles, new energy vehicles, in fact, the biggest hard injury is its too rapid depreciation, if consumers consider the cost of depreciation + daily use costs, in many cases it is not cost-effective, and even not as good as the comprehensive cost of oil vehicles, so many electric vehicle brands are "stealing the concept", and even their own "official promotion" of second-hand car retention rate.

However, due to the current various price chaos, no matter how "whitewashed" the official is, in fact, the price of electric vehicles in the second-hand car market has been declining, including Tesla, Ideal, NIO, BYD and other more "hard" electric vehicles.

Not to mention other brands, especially those "on the verge of bankruptcy" electric vehicles.

It turned out that many new energy vehicles "3 years 5 discount repurchase" plan, now are "self-inflicted consequences", many new cars secretly 7 discount, some sales told me, now afraid that users come back to sell cars!

So the current electric car second-hand car, if you buy, you will find that it is still more cost-effective, especially some electric vehicles around 2020, more than 300,000 Tesla Model X, 15-220,000 ModelS, about 200,000 NIO and so on. If those are unpopular, they are actually good, such as Extreme Fox, Lantu, Deep Blue, I think it's quite cost-effective.

On the one hand, second-hand car owners have begun to "cut meat and lose money" to dump goods, on the other hand, the cars purchased later are not cheap, and many brands of officially certified second-hand cars "purchase price is lower".

Those low-end "electric cars" with weak cruising range and low intelligence are much cheaper, such as Wuling Hongguang MiniEV and Chery Little Ant, and recently the official new cars have reduced their prices by 3,000-9,000 yuan.

So this time the price is reduced, the retention rate of electric vehicles is "in the original shape", second-hand cars are not cheap and no, if small and medium-sized cities, winter is not too cold, want to save money, you can consider.

German and Japanese second-hand cars, the myth of value preservation is shattered, and excessive models are cheaper!

Many people buy Japanese second-hand cars with the feeling that second-hand cars are really not cheap, new cars are not expensive, and old cars are not cheap, especially some second-hand cars with high retention rate and high occupancy.

For example, Toyota Prado, Highlander, Toyota Corolla, Honda Civic and the like, but recently the price of these cars can not bear, new cars have a lot of discounts, second-hand car dealers are also dumping goods faster.

For example, Xuanyi, Corolla, Camry, Accord, and Ethereal have obviously declined in value retention rate compared with the same period last year, and second-hand cars are much cheaper.

Compared to German used cars, the feeling has fallen even more, especially Volkswagen, not to mention Skoda.

These second-hand cars with a good retention rate have declined, and Korean, American, French and other "niche" models, second-hand cars are currently "not cheap and no one wants".

Cadillac, 2 years five discounts high price, Citroen Peugeot fracture, Hyundai-Kia, a loss of tens of thousands a year is not possible, the new car MSRP is already in vain!

If it is a transitional model, some Japanese, German, maintenance can still be serviced, more cost-effective, such as Mazda, Suzuki, Subaru, Skoda and the like.

More than 5 years of used cars, the price has gone all the way down, suitable for the transition!

If you will buy, especially insiders, more than 200,000, buy a 2012-2014 BMW X5, Mercedes-Benz ML, Audi Q7 and the like, much cheaper than a few days ago, the retention rate is cut, the rise in new energy and gasoline prices, and the impact of changes in consumer groups is still relatively large.

It turns out that users who buy such second-hand cars turn to buy Tesla Model Y and NIO.

This kind of car, the residual value is basically only less than 25% of the original, no matter how the price of the new car is reduced, the basic impact is not enough, but the same 250,000 new cars bought, especially the new force of new energy, may lose 100,000 a year.

However, to buy this kind of second-hand car, it is best to look at the condition and mileage, the old car is in good condition, and many bosses can still use it as a transition.

Large cities suggest that after 2014, it is better to have higher than the China V emission standard, and some cars below the National V emission before 2014 are suitable for the third and fourth lines or the second play car, such as the Touareg, Range Rover, Tule and so on.

When buying a car, don't just look at the surface cheap, there is meaning behind the retention rate!

Buying a car, especially for the first owner, basically does not require scrapping.

Fuel vehicles, the first time sold in China in about 5 years, more than 70% of users of electric vehicles sold within 4 years, many people will regret when selling cars.

Why do I talk about the second-hand car retention rate, I am talking about the real retention rate, rather than the "theoretical retention rate" given by many institutions, which is the conscience and long-term performance of a brand enterprise?

Recently, many brand models will encounter this problem, I hope customers must pay attention to several points when buying a car!

1, new brands and new models, dangerous models, carefully considered, such as Qoros, Borgward, Sailin, Luxgen and so on, commonly known as second-hand car people ghostly, now don't say cheap, there is no guarantee, or don't take risks.

Recently, some brands are also very dangerous, such as Jeep, Acura, Infiniti, Subaru, some of the US, France and South Korea, you know.

2, often frequent price reduction, 4S shop fewer and fewer brand models, buy a car to consider the use of cars, even if it is an electric car must have maintenance and maintenance, those are still "high pricing frequency price reduction" brand models, 4S shop fewer and fewer models, or be cautious.

What manufacturers are directly operated, service support, Tesla such not much, really one day ran and closed, similar to the "Boss Jia" who returned to China next week, you finished buying the car, it became a lone book, and the loss became a collection!

3, bought did not sell the fine, more and more brand models, the car to you cheap, accessories expensive outrageous, the zero ratio announced a few days ago, Mercedes C, up to 800%, you must not hit, must be on insurance, otherwise... You know, Tesla's accident repair costs are even more terrible.

4. Look at the second-hand car before buying a new car, ask more second-hand car experts around you, these "old fritters" know best the truth of "the road knows horsepower", those cars with stable prices and good retention rate, there must be good reason, those second-hand car "dealers are disgusted" brand models, there must be its bad problems.

As the so-called men are afraid of choosing the wrong line, women are afraid of marrying the wrong man, and buying a car is most afraid of starting to be deceived!

Of course, we are not saying that second-hand cars are necessarily suitable, some cars, some people, not suitable, including many brand second-hand cars carried out by 4S stores, some do well, the price is affordable and guaranteed, some are "fooled", more expensive than the second-hand car market, the service is not good, is to take a brand subsidy in the "routine" you!

However, in the current period of new car price chaos, some customers who want to buy a car and change a car hold coins to buy and wait and see the mood rises, always afraid that they will reduce the price after buying, and feel that they are losing!

In fact, this is also the hypocrisy of Chinese consumers, in addition to the house, may increase in value, what life consumables you buy are constantly depreciating, including children and tickets.

If the temporary transition, wait for the new car to stabilize, or the price of the favorite car is reduced to the desired price, then I suggest that you can consider the choice of a used car for 3-8 years, but try to choose mature and stable, you have to choose a little personality, okay, remember, not cheap don't, take the "Gatling" to bargain, don't say what I told you!

—THE END—

Moderator profile: real name Wang Meng, Internet ID second-hand car Xiaochuan, post-80s Beijing native, nearly 20 years of experience, automotive undergraduate major, MBA, successively served as the largest domestic second-hand car marketing director, dealer group second-hand car leader, well-known enterprise consultant independent director, etc. He is currently an expert of China Automobile Dealers Association, deputy secretary-general of Beijing Automobile Dealers Association and other social positions, currently mainly engaged in automotive industry related consulting\training\media\content\investment and other businesses.