Speaking of Mazda, once it was brilliant and infinite, known as the reputation of "Dongying BMW", it is also the proudest batch, and in the long river of automobile development, the former glory has long been impacted by wave after wave of new forces, and even the "bone slag" is not left.
Once 6 years ago, that is, in 2017, Mazda's sales in China for the first time exceeded the 300,000 mark, this is Mazda's most brilliant moment, with the soul design and Chuangchi blue sky engine technology is on fire for a while, but everyone knows that "pride makes people backward" This theory, Mazda at that time was using nostrils to see people, even to the 4S store, sales are love to ignore the look, anyway, do not worry about selling.
Love to buy or not to buy, it is precisely because of Mazda's pride and when opponents are scrambling to study the turbo engine, only Mazda sticks to the rules and does not let go of the natural inhalation, and since then Mazda has begun to decline.
With the rapid development of the new energy vehicle market, Mazda is still stuck in its own hands, and when other brands are doing well in the field of hybrid and even pure electricity, Mazda suddenly woke up and launched a pure electric model called CX-30EV, but now, its model has no competitive advantage. Sales were even more disastrous, with sales of 12, 19, 43, 104 and 29 units from October 2021 to February 2022, respectively.
In the face of Mazda's step-by-step decline, when comparing the sales of Changan Mazda and FAW Mazda, we saw that Changan Mazda's sales were still rising, so in September last year, FAW Mazda, which was in a state of loss every month, was directly merged into the lower side of Changan Mazda, ready to "hug the group for warmth".
However, the development of the fact does not seem to be in accordance with Mazda's expectations to develop, and although the "double horse" merger has passed for half a year, the sales performance is still not very satisfactory, according to official data, Mazda China's sales from January to March this year totaled 35,900 vehicles, down 28% year-on-year. Among them, sales in March were 8,608 units, down 54.0% year-on-year. After the merger, Changan Mazda has a total of seven models, namely Anksela, Artez, CX-8, CX-5, CX-4, CX-30/CX-30 EV, of which the main sales models are Onksela, CX-5 and CX-30, with cumulative sales of 21,347 units, 5,837 units and 3,704 units in March.
The reason is that in terms of current products, Mazda is not much competitive, only supported by one main model of the Axela, and its sales in February are even less than 5,000, and the other CX-5 and CX-30 contribute a smaller share, and the rest of the models are almost negligible. And to be honest, if you consider from the perspective of Chinese consumers, Mazda's products are actually not very good to cater to their preferences, configuration, space, pricing are all shortcomings. Relying on "feelings" to sell cars is still very ethereal, after all, "feelings" can not be eaten as rice.
Still that sentence, you are not optimistic about the Chinese market, the same Feedback from the Chinese market to you is that "you can retire if you don't like it" The current Chinese people are no longer the original ones who let people slaughter, and all the enterprises that do not take our countrymen seriously have no good fruit to eat.