A friend once said a very classic sentence: Mazda's sales are useless, and people who can buy Mazda know more about cars than professionals.
After thinking about it, mazda users know more about cars than any other brand, so this is a very emotional brand.
The brand determines the height of the user, and Mazda is a technology maniac.
From the blockbuster of the rotor engine to the title of the king of Mazda's 6 corners, Mazda's brand value in the Chinese market must be the first echelon, of course, I am not talking about sales.
It has been concluded that Mazda's die-hard fans are very large, and the possibility of them buying Mazda is also very large, because there is a strong recognition of this brand.
But Mazda's sales are not so good, the decline in the past two years is very obvious, but I do not think that the decline in sales is Mazda's weak strength, it is impossible to fight Toyota, Volkswagen, Honda in terms of products, the fundamental reason for the decline in sales is that Mazda is a little tired of the Chinese market in the past two years.
For example, expensive, Mazda's models are really expensive, of course, expensive means high premium, high threshold, the more expensive the price can indeed force back a large part of the consumer, but also shows that this era can still buy Mazda people, must be really recognized from the bottom of the heart.
For example, living in an ideal world, Mazda is a typical technocracy who is unwilling to come out of his own world.
Took great pains to build a compression engine, the technology is absolutely eye-catching, even the European car companies with top suppliers have also cast different eyes, such as the ability of Chuangchi Blue Sky Technology in the integration of the three major parts, absolutely driving pleasure to the limit.
Of course, the price is small space, and it is a very obvious shortcoming, and the result is to drive away many potential users.
This is a brand with very obvious shortcomings and obvious advantages.
Take Axela, its biggest feature is to pull the mark of the times in the design, beautiful design excellent handling performance, 2.0L version is definitely a worthwhile choice.
But the problem is that the space is small and the price is high, and if Mazda can change these problems, then the recovery of sales is a very easy thing to do, and it is clear that the Japanese company does not want to do this at the moment.
Maybe if you compromise for the sake of market sales, Mazda is not Mazda.
Based on these basic materials, we can see that Mazda's user group is actually very knowledgeable about cars, and can buy models with smaller space than Langyi and Corolla at a higher price, they do not want space, cost-effectiveness, but more pure driving pleasure, but also for Mazda's persistence in dedication to technology.
So I agree with that sentence, Mazda owners know more about cars than sales, they enter the store are directly swiped cards to leave, Andexella owners rarely spend a lot of time with Toyota, Honda, Volkswagen to compare.
Because they recognize Mazda more in their bones, otherwise they will not enter the 4S shop to see the car.
In fact, Mazda's sales group is very large, and unlike other brands, even if he is not a Mazda owner, he may be a fan of Mazda, because owning a pure and fun Mazda is the dream of many people.
Not buying Mazda may be a compromise for life, after all, life is chai rice oil and salt, which needs a large space and a low price to support, but Mazda is a belief that it is fun, it is more fun, and it is more user sticky.