Content citations people's cars
As a country with a late start in the automobile industry, China has almost no voice in the early automobile market, except for established car companies such as Chery and FAW, most of which rely on imported joint venture cars to sell. Nevertheless, after just a few decades, domestic independent brands have begun to dominate the automobile market within 100,000 levels, and in the market of 200,000, they have begun to have capital with joint venture cars.
Just like Volkswagen's Jetta and Santana, with the development of domestic independent brands, a number of unforgettable classic models have emerged in the domestic automobile market. Among them, once sold nationwide, people are talking about Chery's QQ, SAIC-GM's Wuling Hongguang and the Brilliance Gold Cup that did not lose the first two.
Jinbei car has also once become synonymous with commercial vehicles, and even netizens have played many jinbei car terriers, for example, you will never know how many big men will come down on a Jinbei van. It can be said that Jinbei car has also carried the memories of a generation, as early as 1989, Jinbei brand has been born, but also in many domestic car companies, the only commercial vehicle brand representing a category with a brand name, in the brilliant period, the market segment, Jinbei's share was as high as 75%, and it has become the commercial vehicle market sales champion for 19 consecutive years. Just like Wuling Hongguang in the MPV market and Haval H6 in the SUV market. But it is such a classic model, and now it is also the end of bankruptcy.
Speaking of the growth history of Jinbei, from the initial smooth sailing, to 2010, Jinbei automobile suffered Waterloo, sales continued to decline, to 2016, sales fell from 100,000 in 2010 to 23,100. In desperation. Brilliance Gold Cup also chose to hold Renault's thigh, on December 15, 2017, the Brilliance Gold Cup, which once laid the name of Hehewei, was formally acquired by Renault Group for 49% of the equity, and the two sides also formed Renault Brilliance, which were held by Brilliance Gold Cup and Renault Group with 51% and 49% respectively.
However, the Jinbei car has not been able to come back to life, the original plan to be introduced by Renault to the domestic Talisman, but for various reasons failed to achieve, until the acquisition of 3 years after the launch of a Sea Lion King model, but this model is also by the old car has been remodeled, its competitiveness is not enough to make the sales of Renault Brilliance Gold Cup return to the past, as of March 2020, Brilliance Group has been in debt of up to 112.675 billion yuan, which also allowed it to officially declare bankruptcy reorganization at the end of the year, and many of its sub-brands have a vicious circle of stagnant production and no cars to sell.
Recently, we learned a message from relevant channels, on December 30, in the national enterprise bankruptcy and reorganization case information network, the name of Renault Brilliance Jinbei appeared impressively, and is currently handled by the Intermediate People's Court of Shenyang City, Liaoning Province. This also means that the once-popular classic commercial vehicle Golden Cup will also withdraw from the long river of automobile history.