EV shopping guide
Focus on new energy vehicle information and shopping guide
concern
On the occasion of resigning the old and welcoming the new, another car company filed for bankruptcy.
On December 30, the four-year-old Renault Brilliance Golden Cup added bankruptcy application information, the case number is (2021) Liao01 Breaking Shen No. 24, the applicant is Renault Brilliance Gold Cup, and the economic court is the Intermediate People's Court of Shenyang City, Liaoning Province.
Renault Brilliance was established in December 2017 when Brilliance transferred 49% of the equity of Brilliance Jinbei to Renault Group for 1 yuan.
Of course, although Renault only spent 1 yuan, the real price was to inject 1.5 billion yuan into brilliance gold cup, and the real role of this money is obviously to help jinbei automobile "turn a loss into a profit" in the annual financial report, to know that the total debt of brilliance gold cup at that time was as high as 10.7 billion yuan.
It seems that Renault seems to have made a loss-making transaction, but it is not. Renault's intention to expand its business in China is not a day or two, and the equity transfer of Brilliance Jinbei just gave Renault a foothold to expand its business in China.
At that time, Renault Brilliance planned to produce and sell light commercial vehicles under the three brands of Jinbei, Renault and Huasong, and was expected to achieve annual sales of 150,000 vehicles by 2022, and launched 7 LCVs (light passengers), including 3 electric vehicles.
Unfortunately, the speed of research and development and promotion of Products of Renault Brilliance is too slow, and it was not until November last year that a modified model was launched - Jinbei Sea Lion King, and the market response was average. The product rhythm cannot keep up, there is no new breakthrough in technology research and development, and the light commercial vehicle market is not so mixed.
Renault Brilliance's bankruptcy has a reason and a premonition.
● In July last year, Renault Brilliance released a transformation plan to encourage willing employees to start a business, provide skills training and employment coaching to employees, help employees formulate new career development plans, and seek new development opportunities within and outside the organization. At the same time, the company will also provide flexible retirement and compensation policies. Isn't this "disguised dissuasion" and "disguised layoff"?
● In November last year, there was news of layoffs again.
● In December this year, according to the employees of Renault Brilliance Golden Cup, the company held a meeting on December 20 to announce: from now on, the payment of wages will be suspended, and various insurance and provident funds will be suspended (only medical insurance) ...
● Not only that, according to the Tianyancha APP, Renault Brilliance Jinbei is currently involved in a total of 730 legal proceedings, involving an amount of up to 152 million yuan; a total of 102 times listed as an executor, the total amount of execution is 140 million yuan. Moreover, the Renault Brilliance Gold Cup has been in arrears to many suppliers for several months, and some suppliers have sued the Renault Brilliance Gold Cup in court.
From taking over drastically to bankruptcy in obscurity, the end of the Renault Brilliance Gold Cup has been decided. This ending also reflects that the development status of the two major shareholders of Brilliance and Renault is not satisfactory.
As we all know, Brilliance Group's life in the past two years has not been good. Its Zhonghua Automobile is even more like walking on thin ice, unpaid wages, rotation, suspension of production, long holidays and other words are often broken, sales are not bear to look at directly, the sales of its models on sale such as V3, V7, etc., multi-month sales are single digits, and the decline of Brilliance China is undoubtedly a major innuendo of the current situation of Brilliance Automobile Group.
Under it, BMW Brilliance will also "change its surname"...
Renault's development in China has also been repeatedly hindered, breaking up with Dongfeng last year, breaking up with Brilliance this year, how should the joint venture situation be opened?
Rely on Jiangling? In 2019, Renault and Jiangling Group jointly established a new joint venture company, and launched the first pure electric vehicle - Yi in September this year, with a guiding price of 139,800-19.58 million yuan after subsidies, and the terminal response was flat.
Rely on Geely? In August this year, Renault and Geely signed a memorandum of understanding to jointly develop Renault brand hybrid models based on Geely technologies in the Chinese market, produce hybrid models based on the Lynk & Co platform in South Korea, and consider exporting to the United States.
Do you think Renault can bounce back or fall into a vicious circle?
End