In recent years, Jiangling and Ford have become more and more closely cooperative, from passenger cars to commercial vehicles, building a rich product camp. The pickup truck products we are familiar with, such as the Domain Tiger 7 and the Domain Tiger 9, use a large number of Ford technologies, so the vehicle is fully guaranteed in terms of quality and quality.
On February 23, Jiangling, Ford and Xiaolan deepened cooperation and expanded investment signing activities. Li Hongjun, member of the Standing Committee of the Jiangxi Provincial Party Committee and secretary of the Nanchang Municipal Party Committee, and Mayor Wan Guangming witnessed the signing of the contract and met with Chen Anning, global vice president of Ford Motor. Xiao Yun, member of the Standing Committee of the Municipal Party Committee and vice mayor, Wang Wentao, general manager of Ford China Commercial Vehicle Division, and Qiu Tiangao, chairman of Jiangling Group, attended the meeting.
In this signing event, Jiangling and Ford sent a signal of deeper cooperation. Li Hongjun said that he hopes that Ford and Jiangling will further promote the strong alliance, take the initiative to integrate into the development of Nanchang, jointly seize development opportunities, accelerate project construction, deepen cooperation in the introduction of more models, integration of sales channels, power battery research and development and application, and work together to innovate technology, expand production capacity, build brands, open up the market, and actively move towards the direction of intelligentization, electrification, networking and digitalization.
It can be seen that the local government encourages the two enterprises to deepen cooperation and actively develop products to better complete market development. Through the above information, we may be able to boldly guess that Jiangling and Ford may cooperate in a new pickup truck product. Not long ago, the Ford F150 has opened pre-sale in China, and this pickup truck will also enter the market as a pure import. So, which model will Jiangling and Ford cooperate in? Could the answer be the Ford Ranger?
Ford Ranger
Friends who know more about Ford pickup trucks know that before, Ford had sold F-150 and Ranger at the same time in the Chinese market, both of which landed as imports. Among them, the Ford F-150 has been sought after by many users with its status as the flagship of the industry. In contrast, the Ford Ranger, due to popularity and model positioning, did not get the same situation as the "big brother" Ford F-150, and eventually withdrew from the Chinese market.
Ford F-150
Can the cooperation between Jiangling and Ford give Ford Ranger a domestic identity and make a comeback? From this activity of deepening cooperation and expanding investment contracts, we seem to see hope. It should be known that China has become a major pickup truck country in the world, and the pickup truck market is in a stage of rapid development. For Ford, it should be very willing to invest more of its pickup products in the Chinese market.
Ford Maverick
Recently, the Ford pickup truck can be described as a big splash in overseas markets, whether it is the new Ford F-150 or the carrier pickup truck Maverick, which has won the market's enthusiasm. As a mid-range product of the family, the information of the new generation of Ford Ranger and Ranger Raptor has also been exposed, and the new car adopts the design language of the Ford pickup truck family, which has made greater upgrades in the exterior interior and become more stylish and textured. It is understood that the new generation of Ford Ranger is expected to be listed overseas this year, and the specific time is not yet known.
In the future, if Jiangling and Ford carry out in-depth cooperation, the new generation of Ford Ranger may be able to appear in the domestic market as a joint venture pickup truck. Based on this, the price of this model is expected to decline, and its competitiveness will be significantly improved. If the pricing is reasonable, then the domestically produced Ford Ranger will undoubtedly become a blockbuster product in the domestic pickup truck market. At that time, the domestic joint venture pickup truck market will become more prosperous, and the card friends will get a richer choice of models.