As a luxury car brand, although Audi is slightly inferior to Mercedes-Benz BMW, and even Mercedes-Benz BMW does not play with him, Audi still has a clear distinction between products and affordable car brands. The pickup truck market has long lacked luxury brands to enter, so it has given affordable brands the opportunity to launch pickup models that compete with luxury products in terms of price and configuration positioning, such as Ford Ranger, Toyota Hilux... Wait a minute.
Of course, Mercedes-Benz has not tried to "get involved" in the pickup car market, and even found Nissan to cooperate and launch the X-Class to test the market. However, the final result was neither applauded nor applauded, and could only be stopped early to close the stall. In hindsight, choosing to share the chassis with Nissan and Renault does not seem to be a smart decision, but the main reason is probably related to the familiarity of the original manufacturer with the pickup truck market and the taste preferences of consumers.
Fortunately, in the history of the development of the automobile industry, there is never a shortage of braves. Now Audi is also interested in entering the pickup truck market and giving cheap cars that want to step on a pair of feet into luxury land a good lesson. When Asked at the group's annual profit report press conference, Markus Duesmann, chairman of Audi, was interested in launching a pickup truck product, and said with a reserved word that there was no guarantee that it would, but it was being evaluated.
It sounds like bureaucracy and nothing too valuable, but he then adds: "In fact, we're going to show something soon." Echoing the previous article, it is implied that there will soon be a concept car or an official statement. At this point, it can be roughly speculated that the possibility of Audi wanting to launch a pickup truck, or a new range product, is still quite high.
It also makes people think that Audi borrowed the volkswagen Amarok possibility, but the next generation of Amarok was developed with Ford Ranger. Will it end up with half a day, just a bunch of brother models?