Recently, the automobile market seems to be less friendly to consumers, because many models are increasing prices, and there are many models that are now increasing prices, not only limited to electric vehicles such as Weilai ES8, Xiaopeng P7, Lantu FREE, but also Mercedes-Benz, BMW and even the fuel vehicles under the Great Wall. For example, the price of mercedes-benz's imported C-class, E-class, S-class, domestic Mercedes-Benz E-class and other models has risen, ranging from a few thousand yuan to tens of thousands of yuan, of which the Maybach GLS 600, the price increase is 121,000. BMW's 3 Series, X3, X4, 4 Series and Z4 models also have price increases of 0.16 million to 11,000.
As for the price increase of electric vehicles, this is actually earlier than the price of fuel vehicles, as early as the end of 2021, Tesla has adjusted the pricing of many of its models. After entering March this year, various new energy vehicle companies have also chosen to adjust the pricing of their models, Tesla Model 3, Model Y price increase of more than 10,000 yuan, Weilai's models mostly rose by 10,000 yuan, Xiaopeng P7 the price increase reached 10,100-20,000. In addition, at present, some factories in Weilai and Tesla are suspending production, and while prices are rising, the production capacity and delivery capacity of car companies are also declining.
Fuel vehicle price increases, mainly because today's automobile market is facing a more serious lack of cores and other parts and components shortage of problems, these external factors affect the production of car companies themselves and production costs, car companies choose to increase prices / reduce production to avoid losses, which is a reasonable thing. For new energy brands, their price increases are not only because of the supply of spare parts, but also because the price of raw materials for creating new energy vehicles has risen significantly, such as the main materials for manufacturing batteries, battery-grade cobalt, lithium carbonate, and there have been obvious price increases.
However, in such a price increase environment, the price increase of Lantu FREE is called "the price increase of conscience" by many people, which makes people wonder why it is a price increase, and everyone's evaluation of Lantu is not the same? Let's take a look at how Lantu FREE's price increase measures are. This car contains two kinds of power, pure electric version and extended range version, of which the price increase of pure electric version model is 10,000, and the extended range version does not currently increase in price. In addition, the specific implementation time of the Lantu FREE price increase is May 1, from the day of the announcement of the price increase, Lantu has left a one-month adaptation period for users, which is not a sudden price increase like Tesla.
It can be found that the price increase of Lantu FREE does not pursue a one-size-fits-all approach, but the price increase of the pure electric version with greater battery capacity and greater cost pressure, while the extended range version with smaller battery capacity currently maintains the original price, and this part of the rising cost of Lantu Automobile is borne by itself, which is different from the price increase strategy of many car companies. At the same time, the current one-month time allows consumers with car intentions to book a car and choose Landu FREE at the original price.
In fact, through the price increase of Lantu and various car companies, we can find that the price increase of raw materials and spare parts is actually a test for car companies. It just so happened that Mr. Lu Fang, CEO of Lantu, also made relevant remarks on Weibo. He said that the ability of car companies to control the entire industrial chain determines how long car companies can stand up, and how long they can hold up, which means that the ability of enterprises to win the future will also be stronger.
In fact, this sentence is more reasonable, now the price increase is not large, the delivery is relatively stable car companies, in fact, are their own supply chain control ability of the car companies, Lantu Automobile is also because of the strong supply chain control ability, in order to avoid "one size fits all" in the face of price increases. Of course, we also hope that the rise in the price of spare parts and raw materials can be stabilized as soon as possible, so that consumers can buy more affordable models. But if the prices of spare parts and raw materials do not fall, then we can only choose the models with a more conscientious price increase at present.