Hello everyone, luxury car report, I am your fat Kun! Maserati, italy's century-old luxury brand, has recently ushered in its darkest hour.
In January 2022, Maserati sold 546 units in China, most of which relied on Levant, there were 334 units, the most tragic was the president, only 26 units, note, this is the national sales.
If you put it in hundreds of 4S stores across the country, the average store can only sell a few cars a month, making money is estimated to be hopeless, not losing money even if there is no white mix this month, and the Maserati of the parallel import market has withdrawn from the market early and does not play.
If you think that a month of misery does not mean anything, then we look ahead, the annual sales volume in 2021 is only 7143 units, congratulations Maserati, welcome the second to last place in the luxury brand sales list.
And who are lucky enough to be behind it, and guess who? If I don't say its name, you may not be able to remember acura as a brand, which is now considering withdrawing from the Chinese market.
In front of it is Infiniti, and life is not much better, and speaking of which, do you think Maserati is really miserable?
As a Maserati with Ferrari, Lamborghini and known as two kings and one queen, why is it facing such embarrassment? Is it too expensive? So why has Porsche risen year after year, while Maserati has fallen year after year?
To this end, I specifically checked what Maserati has done in recent years, and guess what? Since the launch of Levant in 2016, Maserati has only released a new car, the MC20, which can only sell a few times a year?
As of January this year, a total of 23 units have been sold. In addition, Maserati's only two cars, Geberit and the president, can be sold, put together on 4 products, and have not pushed a new model out so far.
Or that set of exterior, or that set of interiors, I don't know what to change the taste for consumers, or maybe Maserati is so confident.
Maserati in recent years, the only thing that May be done is Geberit from the main 3.0T to 2.0T, Levant also launched a 2.0T version, want to reduce the displacement, reduce the price to try to exchange for sales, obviously these two moves have not played a key role.
At that time, it was able to benchmark with Porsche, and now the product strength is not as good as Porsche, and the product line is not as much as Porsche, so it is no wonder that sales do not come.
Even if you don't look at Porsche, look at the BBA in recent years, whether it is a fuel car or pure electricity, every year is a lot of new models released.
I want to say, it is better to redesign the exterior interior in a down-to-earth manner, improve the quality and workmanship of the products, and save some reputation, what do the big guys think?
Next, Maserati will launch a new medium-sized SUV, the goal is directly aimed at the Macan, from the product layout, it is finally a business, I hope Maserati can get better and better!
Well, today about Maserati, I will briefly talk to you about this.
I'm your fat Kun, we'll see you next time