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Positioning luxury medium and large cars, plummeting 100,000 to sell more than 3 series, jaguar XFL why no one understands

Different answers to the same question, this phrase may be familiar to practitioners in the sales industry, because the needs of each customer are different. For example, in the automobile market, with the same budget in hand, different people choose different models, some people feel that as much as possible to buy luxury brands, some people feel that low-key and pragmatic reliable is a good car. Even if they all choose luxury brands, everyone's recognition of brands is also different, such as Mercedes-Benz BMW as the first echelon, most people feel that the sense of luxury and sport is good, and Audi is relying on a relatively high cost performance to obtain consumer recognition. Today we are to talk about, the brand influence may not be as good as BBA, but the cost performance, power performance is not bad a luxury brand car, can it meet your car needs?

Positioning luxury medium and large cars, plummeting 100,000 to sell more than 3 series, jaguar XFL why no one understands

The name of this car is called Jaguar XFL, is a sports luxury medium and large sedan, the official guidance price range of the current model on sale is 39.98-499,800 yuan, and the market terminal has a very good discount, basically around 100,000. This means that the budget of 500,000 can be considered for the top version, and the same price of Mercedes-Benz BMW and other models, generally belong to the low configuration, in the power, configuration is obviously not a level. Today we will take a good look at this model, see if it is worth the price, and why it has not been recognized by consumers?

Positioning luxury medium and large cars, plummeting 100,000 to sell more than 3 series, jaguar XFL why no one understands

First look at the design part, Jaguar XFL adopts the brand's classic family language, smooth and dynamic lines throughout the car, such as the front of the car to give people a very gentlemanly feeling. After a mid-term redesign, the new Jaguar XFL adopts the design idea of a dot-matrix grille, and the Monogram continuous pattern with Jaguar's classic logo is also all over the car, which can be seen in the middle net and headlight group. The headlight group on both sides should be the finishing touch of the front of the car, the full LED light source also supports optional pixel headlights, dual L-type LED daytime running lights integrated turn signals, and has a flowing effect, which is of good help to the recognition and grade improvement.

Positioning luxury medium and large cars, plummeting 100,000 to sell more than 3 series, jaguar XFL why no one understands
Positioning luxury medium and large cars, plummeting 100,000 to sell more than 3 series, jaguar XFL why no one understands

As a luxury medium and large sedan, most consumers obviously pay more attention to size, 5102 * 1880 * 1456mm of length, width and height is naturally not worse than competitors, and 3100mm wheelbase is also fully in line with the mainstream level, so the jaguar XFL body is just right. From the side design point of view, the length is mostly in the rear door, which has no impact on the coordination of the whole vehicle, and it is a good improvement of the momentum, and the slightly slippery roof design also brings a good sports atmosphere. At that time, it is not allowed to mention the 19-inch multi-spoke aluminum alloy wheels, which are quite sporty after blackening, but they are not very resistant to dirt.

Positioning luxury medium and large cars, plummeting 100,000 to sell more than 3 series, jaguar XFL why no one understands
Positioning luxury medium and large cars, plummeting 100,000 to sell more than 3 series, jaguar XFL why no one understands

If Jaguar is a luxury brand that focuses on gentlemanly feelings, then the tail should be the place where this can be best reflected. Coming to the rear of the Jaguar XFL, the double exhaust layout ensures the tension that the car should have, and the size is not large, but the full LED taillight group with a delicate internal structure is also the finishing touch, which is quite sharp after lighting at night, which is basically unforgettable at a glance. To satisfy the sense of luxury, the new car also features a chrome trim strip to connect the left and right taillight sets.

Positioning luxury medium and large cars, plummeting 100,000 to sell more than 3 series, jaguar XFL why no one understands
Positioning luxury medium and large cars, plummeting 100,000 to sell more than 3 series, jaguar XFL why no one understands

With the continuous improvement of luxury brand model sales, even the 5 Series, E-class models are not the first choice for business, so Jaguar XFL does not need to pay full attention to the creation of luxury, IKEA IKEA is its best positioning. So sit in the car, a variety of colors to choose, there are red and black and brown and black, personally recommended to choose the red and black version, but the real model is not. In the design of the center console, the overall is the same as jaguar F-PACE, Jaguar's previous classic elements began to change to a more technological way, such as the crystal block with the 11-inch suspension central control screen, and the multi-functional steering wheel is also small and exquisite.

Positioning luxury medium and large cars, plummeting 100,000 to sell more than 3 series, jaguar XFL why no one understands
Positioning luxury medium and large cars, plummeting 100,000 to sell more than 3 series, jaguar XFL why no one understands

Generally speaking, the 500,000-class luxury car does not worry about configuration, which is not suitable for BBA models, because it needs to be optional, jaguar XFL can avoid this problem. Functions such as lane departure warning, lane keeping assist, and active braking and panoramic imaging are standard, and the high-end version also has parallel assist and full-speed adaptive cruise to achieve the level of L2 automatic driving. In addition, there are practical functions such as electric trunk, keyless entry of the whole vehicle, steering wheel shift, steering wheel heating and memory, HUD head-up display system and wireless charging of front and rear mobile phones, and the comfort configuration includes front-row sports seats, multi-directional electric adjustment, heated ventilation and massage, etc., which definitely reach the same level of ceiling.

Positioning luxury medium and large cars, plummeting 100,000 to sell more than 3 series, jaguar XFL why no one understands
Positioning luxury medium and large cars, plummeting 100,000 to sell more than 3 series, jaguar XFL why no one understands

Through the mid-term redesign, the comfort of the Jaguar XFL's seats has also been greatly improved, first of all, the front seats adopt an integrated sports design, there is no problem with wrapping and support, and there is a hot stamp embellishment of the brand logo on the headrest. From the perspective of riding experience, there is not much difference from the BMW 5 Series, for passengers with a height of 1.8 meters, the head also has about 1 punch of space, but the central armrest box is somewhat small, and the front row of two people is a bit crowded. Sitting in the back row, the legs are about two fists or so, and the co-pilot can the legs of the erlang if no one is there, but the head space is relatively small, probably because of its sneaky roof design.

Positioning luxury medium and large cars, plummeting 100,000 to sell more than 3 series, jaguar XFL why no one understands
Positioning luxury medium and large cars, plummeting 100,000 to sell more than 3 series, jaguar XFL why no one understands

Finally, talk about power, the current Jaguar XFL series of standard 2.0T engine, a total of three kinds of tuning, like the lowest configuration is low power tuning, and the highest configuration belongs to the medium power tuning, the maximum power of 184kW, the maximum torque of 365N·m, 100 km acceleration of about 7.4 seconds, and the 5 series or A6L 2.0T version is not much different. The top is high power tuning, 221kW maximum power and 400N·m maximum torque, matching 8AT gearbox and four-wheel drive system, about 6 seconds can break hundreds, the parameters are obviously better than BBA competitors, and the engine is also one of the top ten in Ward, and daily high-speed or urban commuting is completely enough.

Positioning luxury medium and large cars, plummeting 100,000 to sell more than 3 series, jaguar XFL why no one understands
Positioning luxury medium and large cars, plummeting 100,000 to sell more than 3 series, jaguar XFL why no one understands

Summary: Objective evaluation, Jaguar XFL's product strength is quite good, especially combined with its final offer, it is not easy to have this table within 500,000, and even for holding a budget of about 350,000, when considering the BBA medium and large cars, XFL has provided the optional, configuration and power are not bad, and there is an elegant appearance. But unfortunately, the brand influence still determines that it belongs to a niche group, coupled with the fact that Jaguar Land Rover does not have many 4S stores now, consumers in many cities want to buy but are discouraged by after-sales inconvenience.

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