Recently, foreign media reported that Audi may enter the pickup truck market and launch a luxury medium-sized pickup to compete with the Ford Ranger and Toyota Hilux. The car is currently in the research phase and is likely to be unveiled to the public in the near future as a planned or concept car for the pickup.
The Audi pickup hatchback based on Volkswagen's new generation of Amarok hypothetical drawings
According to foreign media, the news was obtained during an interview with Audi German CEO Markus Duesmann. He said in the interview that he was not sure that the pickup truck would be launched and that it was currently in the research phase. It was added that some content would be announced shortly. So it is speculated that Audi is indeed brewing a pickup truck model at present.
As soon as this news came out, it received the attention of many automotive media. Because Audi belongs to the Volkswagen Group, the media will inevitably think of the upcoming new generation of Volkswagen Amarok, which was built with Ford's new generation Ranger and is part of the strategic partnership between volkswagen and Ford. Therefore, it is also logical for Audi to build its own pickup truck based on the new generation of Volkswagen Amarok.
Volkswagen's all-new generation Amarok hypothetical diagram
Ford's new generation Ranger
In fact, everyone does not care too much about the model architecture, but cares about the power system and luxury of the whole vehicle. In the speculation of the European media, Audi may use the modular electric vehicle platform being developed by the Volkswagen Group or the PPE platform developed in cooperation with Porsche to create this luxury pickup truck, and these platforms can produce four-wheel drive models and also meet the characteristics of pickup truck products.
Mercedes X-Class pickup
The AMERICAN MEDIA prefers some such as the V12 supercar engine and Audi's quattro all-wheel drive system, hoping that Audi's luxury pickup trucks will not repeat the mistakes of the Mercedes-Benz X-class. Because in their eyes, the Mercedes-Benz X-Class is like a "finely decorated" version of Nissan Navarre. Therefore, if Audi's luxury pickup truck wants to survive for a long time, it must have more powerful power, better comfort and high-end styling to impress consumers.