Recently, China Pickup Truck Network preemptively obtained the terminal insurance data of mainstream pickup truck brands in February 2022 from relevant channels, including 10 brands such as Great Wall, Jiangling, Zhengzhou Nissan, Jiangxi WushiLing, etc., and nearly 25,000 pickup truck terminals were sold in February, which was a significant decline compared with the same period last year. This is due to the earlier Spring Festival this year, the shortening of the peak sales period, at the same time, the shortage of chips, the complexity of the international situation has brought greater uncertainty to the supply chain, and the high oil prices have also caused some consumers to postpone the purchase plan.
Chip shortages still affect the supply of mid-to-high-end pickup products, which makes the Great Wall still rank first in sales, but February sales are still inevitably affected. In fact, in addition to pickup trucks, the Great Wall Haval, Euler, etc. have also been affected by the shortage of chips. In response, Great Wall Motor's official response said that the decline in sales in February was mainly due to the insufficient supply of body electronic stability systems (ESP) produced by Bosch Automotive Components (Suzhou) Co., Ltd.
It is understood that Bosch is the exclusive supplier of ESP configuration of Great Wall Motors' main models, and at present, Great Wall Motors is actively promoting the bosch group headquarters and chip suppliers to jointly formulate production improvement plans and strive to quickly solve the problem of parts supply. In addition, the Great Wall plans to launch a commercial market reform product King Kong Cannon in the near future, the price of 9-12 million has aroused a lot of attention, after the listing will inevitably produce a wave of consumption peak, product supply problems are imminent.
Jiangling, Jiangxi Isuzu, Zhengzhou Nissan, Foton and other brands played a stable role, and the performance in February was basically the same as last year, while SAIC Maxus and SAIC-GM-Wuling were the only growth enterprises in February. Among them, Zhengzhou Nissan's latest product Ruiqi 7 was recently exposed, the silhouette of Navarre and a more passenger design made people shine, and Jiangxi Isuzu's upcoming gasoline Suzuto, Futian is building a 100,000 yuan diesel 8AT pickup conqueror, and just launched the official customized off-road pickup truck SAIC Cow Devil King, are the existence of this year's attention, the core brand of pickup truck competition is about to kick off again.
It is worth mentioning that due to the complexity of the international situation, the external environment has brought more uncertainty to China's automobile exports, and the global market in which pickup truck companies have concentrated in recent years may be affected. However, according to Cui Dongshu, secretary general of the Association, although there is still great uncertainty in the current supply chain, the output data of the overall car market in February is relatively good, which reflects that the current chip supply problem is gradually improving, and from the trend of pickup truck sales in February and the first week of March, the trend of the pickup truck market is gradually strengthening, and Xiaoyangchun in March is still worth looking forward to.