Red Star Capital Bureau reported on January 16 that the "Three-Body Problem" TV series premiered on CCTV8, Tencent Video, Migu Video and other platforms on the evening of the 15th.
According to official data, within one hour of its launch, the popularity value of the "Three-Body Problem" TV series Tencent Video exceeded 25,000, breaking the record for the popularity value of Tencent Video dramas on the first day. The topics #Three-Body Problem Wins Numb#, #Three-Body Problem 6 Days and 9 Episodes#, etc., also quickly rushed to Weibo hot search.
↑ According to the official Weibo of the "Three-Body Problem" TV series
According to public information, the "Three-Body Problem" TV series is adapted from Liu Cixin's novel of the same name, produced by CCTV, Penguin Film and Television, Three-Body Universe, Migu Culture, and Linghe Culture, starring Zhang Luyi, Yu Hewei, Chen Jin, Wang Ziwen, Lin Yongjian, and Li Xiaoran.
Red Star Capital Bureau noticed that many of the above-mentioned production companies have listed companies behind them.
The Tianyancha App shows that the suspected actual controller of Three-Body Universe (Shanghai) Culture Development Co., Ltd. is Shanghai Youzu Technology Group. In early 2018, the Youzu Network (002174. SZ) acquired the company of Zhang Fanfan, the copyright holder of the original "Three-Body Problem" film and television drama, for 120 million yuan, and won the copyright of "Three-Body Problem". Subsequently, the operation right of the "Three-Body Problem" IP transitioned from Youzu Pictures to the Three-Body Universe.
↑ Sky eye check APP screenshot
Penguin Film and Television is a star of Tencent (00700. HK) film and television companies. Previously, the news that Tencent and Netflix Netflix were going to remake "The Three-Body Problem" attracted market attention. In addition, Ciwen Media (002343. SH) is a participating shareholder of Linghe Culture. Migu Culture is developed by China Mobile (600641. .SH; 00641.HK) 100% held.
Red Star Capital Bureau noted that before the launch of the "Three-Body Problem" TV series, the three-body universe has launched a series of other works, including the "Three-Body Problem" radio drama and audio novel launched in 2019, the animation "My Three-Body Problem" that has been broadcast for three seasons, and the "Three-Body Worldview" published in 2022. The official website of the three-body universe shows that in addition to the "Three-Body Problem" animation that is being broadcast, the upcoming "Three-Body Problem" Chinese drama, and the in-depth interpretation program "Decoding the Three-Body Problem", there is also a launch plan for the fourth season of "My Three-Body Problem" in 2024.
As a well-known sci-fi IP in China, the trademark protection of the three-body has also attracted attention.
Tianyancha App shows that Three-Body Universe (Shanghai) Culture Development Co., Ltd. has applied for the registration of more than 100 "three-body" trademarks, the earliest application was in May 2016, the international classification involves scientific instruments, education and entertainment, medicine, furniture, etc., and the current trademark status is mostly registered. The company has also applied for the registration of more than 30 "THREE BODY" trademarks, including scientific instruments, transportation and storage, clothing, shoes and hats, etc., of which 18 have been successfully registered. In addition, the company also owns 14 copyrights of art works and written works related to "Three-Body Problem", and has registered the software copyright of Three-Body Universe IP Operation System.
↑ Sky eye check APP screenshot
It is worth mentioning that the "three-body problem" trademark has been preemptively registered by many parties, and in addition to the three-body universe, many companies or individuals have been successfully registered. In addition, "Three-Body Metaverse", "Three-Body Man", "Three-Body Planet" and "Three-Body Galaxy" have also been applied for registration by many companies or individuals, and some trademarks have been successfully registered.
Red Star News reporter Xie Yutong
Edited by Yu Dongmei Xiao Ziqi