On the evening of January 15, the TV series version of "The Three-Body Problem" was broadcast on CCTV-8, Tencent Video, and Migu Video, according to Tencent Video's data, the show's first-day popularity value broke 20,000 at the fastest, breaking the record for the first-day popularity value of Tencent Video dramas. After 1 hour of broadcasting, the popularity on the site exceeded 25,000, the recommendation value of Tencent Video reached 94.1%, and the Douban real-time double list and Maoyan ranked first in the total popularity list of the whole network.
According to the data of Lighthouse Professional Edition, the real-time feature film broadcast market share of the show reached 12.49%, surpassing the "Crazy Race" broadcast by iQiyi the day before, and quickly rose to the first place. As of 0:00 on the 16th, a total of 115 hot searches have been on the list, and a total of 7 topics have reached the first place in the hot search, including many positive feedback terms such as #Three-body wins numb#.
The "Three-Body Problem" TV series is directed by Yang Lei, starring Zhang Luyi, Yu Hewei, Chen Jin, Wang Ziwen, Lin Yongjian, Li Xiaoran and others, involving many companies behind it. Maoyan Professional Edition information shows that the drama is produced by CCTV, Penguin Film and Television, Linghe Culture, Migu Culture and Three-Body Universe.
Among them, Penguin Film is regarded as a film and television development company led by Tencent Video, Three-Body Universe is the IP development team under Youzu Network, the owner of the "Three-Body Problem" film and television copyright, Station B holds 5% of the shares, and Migu Culture is held by China Mobile 100. Linghe Culture is invested by listed company Ciwen Media, which rose 5% intraday after today's open, and has repeatedly increased its limit from the end of December to the beginning of January.
At present, restoring the original work will be the biggest highlight of the "Three-Body Problem" TV series. Up to now, the "Three-Body Problem" TV series has broadcast a total of four episodes, and the audience has reacted to the overall reaction that the plot is highly restored, expressing satisfaction with the rhythm and plot of the opening, and the performances of several leading actors have also been recognized by the audience, and the actor choices of Ye Wenjie, Wang Miao and Shen Yufei, who appeared in the first few episodes, are also very suitable for the roles.
"The Three-Body Problem" highly restores many famous lines, famous theories, and famous scenes in the original work. For example, Shen Yufei's "The entire universe will flicker for you", Ye Wenjie's "Come here, I will help you get this world" in the trailer, and Chang Weisi's "The entire human world is accidental" mentioned to Wang Miao in the first episode did not make the slightest change.
In addition, the famous scene of Ye Wenjie receiving a warning "don't answer" when she was young appears in the form of flashbacks. Abstract theoretical concepts such as particle collision experiments, shooters and farmers are presented in the play with concise special effects and animations, which lower the threshold of audience understanding.
Ye Wenjie Source: "Three-Body Problem" TV series
In a previously released behind-the-scenes creation short film, Bai Yiqing, founder of Linghe Culture, said that the script of "The Three-Body Problem" has been created in many versions, and the direction is to return to the original work itself, without adding too much sci-fi color. Wang Juan, vice president of Tencent Online Video, said that the development cycle of "The Three-Body Problem" far exceeds most of Tencent's dramas, and the drama party has fully discussed it with the original author Liu Cixin, relevant experts and readers.
A practitioner who has been engaged in the film and television development of "Three-Body Problem" told Interface Entertainment that restoring the original work is the best direction for adapting "Three-Body Problem" in China, and the animated version of "Three-Body Problem" is the result of the creator's "self-righteousness" and excessive adaptation of the original work.
As the main producer and broadcast platform of this drama, since the finalization of the file, Tencent Video has also quickly launched relevant content planning, setting up a separate sub-channel page for "The Three-Body Problem", setting up the popular science interpretation program "Decoding the Three-Body Problem", a "science fiction season" that gathers a number of sci-fi film and television dramas, and a page where you can directly read the original work of "The Three-Body Problem".
Before the official launch, Tencent Video once again released Liu Cixin's opening speech, and launched the live broadcast of the countdown at 20 o'clock, inviting young Ye Wenjie's actor Wang Ziwen to conduct cross-screen interaction, the first heavy materials, and surprise letters from mysterious guests to attract audiences to make reservations.
In addition, Tencent Video launched a pre-order "Three-Body Problem" lottery and began to sell official merchandise. It can be said that Tencent Video prepared all the content planning that could be prepared for the broadcast of "The Three-Body Problem", and saved enough energy for the opening heat of "The Three-Body Problem".
A hit of the magnitude of "The Three-Body Problem", Tencent Video has been waiting for a long time. In the past year, the popularity of Tencent Video's "The Beginning" at the beginning of the year did not continue throughout the year, and after the summer "Menghualu" and "Brilliant Star", Tencent Video's solo dramas "The Two Eight Laws of Love" and "The Origin of Three Lives is Qinghuan" and other popularity and reputation were not ideal, among which the character, performance, and plot of "The Twenty-Eight Laws of Love" starring Yang Mi were widely criticized, and nearly 130,000 people scored a low score of 5.8 points on Douban.
Compared with Tencent Video's blockbuster, iQiyi's grasp of the work is more mature and stable. In addition to the big hits, such as "The World", "Canglan Tips", "Qing Qing's Daily" and "Half Summer in the Wind", iQiyi also broadcast works such as "Twenty Not Confused 2", "Tang Dynasty Mystery Record", "Police Honor", "Daughter Back", "Crime Hunting Guide" and other works, copyright dramas maintained a high level, and the planning of self-made dramas was also steadily advanced, while the themes were diversified, and there was no obvious break.
Tencent Video urgently needs a phenomenal blockbuster to bring back audiences and drive performance. According to Tencent's latest third-quarter financial report, due to the delay in content scheduling, the number of Tencent Video paid members fell 7% year-on-year to 120 million, marking three consecutive quarters of negative year-on-year growth. The number of views of the animated version of "Three-Body Problem" exceeded 100 million on the first day of broadcasting, which shows the traffic appeal of the "Three-Body Problem" IP, in addition, the TV series version has live-action actors to lower the viewing threshold, and the "Three-Body Problem" TV series is expected to provide a strong driving force for Tencent Video's member data performance in the opening year, and member conversion, renewal and retention are expected to be improved through this IP masterpiece.
The advertising brought by the "Three-Body Problem" TV series should not be underestimated. Up to now, the "Three-Body Problem" TV series has been placed in six brands such as Honor Mobile Phone, Chery Automobile, City Travel, Synear, Tang Daren, Jinshuibao Pharmaceutical, etc., as the popularity continues to ferment, coupled with the consumption fever during the Spring Festival, the number of advertisers attracted by the show may further increase.
It is worth noting that in addition to "The Three-Body Problem", the crime drama "Crazy" starring Zhang Yi, Zhang Songwen and many other powerful actors is also being broadcast on the network linkage, and is also broadcast on CCTV eight sets, in the new drama, the popularity of "Crazy" is second only to "Three-Body Problem", and it is also expected to become one of the opening dramas.