Why is the popularity record-breaking? "Jade Bone Haruka" wrote the word "solution" for oriental fantasy
July 8, 2023 | Issue 3290
On July 2, "Jade Bone Haruka" was launched on Tencent Video.
This oriental fantasy romantic love story directed by Jiang Jiajun and starring Xiao Zhan and Ren Min was launched in just one hour, and the popularity of Tencent Video Station exceeded 23,000, and the popularity value on the first day of broadcasting exceeded 27,000, becoming the fastest drama on Tencent Video to exceed 27,000 in 2023. Lighthouse Professional Edition shows that the market share of the drama's main film broadcast on the whole network on the first day reached 20.09%, becoming the first drama list of the day, breaking the records of Tencent video dramas this year.
Without a lengthy worldview narration, "Jade Bone Yao" opens with the heroine Zhu Yan (played by Ren Min) getting married and escaping in flashbacks; from the boyhood when Shiying (played by Xiao Zhan) was framed and faked out of the palace to cut into the male main line; Until the male and female protagonists of the Jiutong (yí) Mountain Festival meet and converge, the growth of the two and the entanglement of fate also begins...
Since its launch, this drama has almost tasted the joy, sweetness and abuse brought by the rich plot with a bright narrative rhythm, and with the audio-visual experience brought by the new world view and oriental fantasy aesthetics, "Jade Bone Haruka" has become the focus of discussion on social platforms.
And the oriental fantasy color of "Jade Bone Haruka" is not only in the "skin" but also in the "bone". Behind the rich oriental aesthetic mood and atmosphere is the emotional core of Time Shadow and Zhu Yan fighting fate with mortal bodies, shining with moving light.
The oriental fantasy aesthetic reflects the high saturation of emotions
Zhu Yan met Shiying for the first time, and in order to learn spells, he wanted to pick flowers and send him. Soon, Shiying's life changed, he fell from the clouds to the Valley of the Kings incognito, cultivated at the bottom of the valley all day, and was described by Chongming (played by Li Mingde) as a "living dead" - until he met Zhu Yan again.
In episode 8, the two create a heart bridge in order to survive, but they deliver their sincerity in the mission. Zhu Yan's happy past is endless, in contrast, Shi Ying's heart is lonely and barren, and when Zhu Yan says "I met you", the heart bridge blooms, green leaves entangle, and grows arbitrarily to the other side. The growth and change of the bridge is faster and more honest to reflect the heart of the dead wood of the shadow of time and the growth of love.
The protagonist's emotional state is related to the growth of plants in nature, and "Jade Bone Haruka" actually visualizes the sense of heaven and man in traditional culture. The inner emotional world of Orientals is subtle and introverted, and they are accustomed to relying on external objects. In the subtle fermentation, the high concentration of emotions was released, and a stunning visual effect scene of "heart blooming" pushed the delicate feelings of the male and female protagonists forward a big step. This is a romance unique to Orientals.
Behind this excellent famous scene is the oriental fantasy aesthetic system of "Jade Bone Haruka" that implements the whole play. It builds a world view based on traditional Chinese culture and fantasy novels, and attaches importance to the echo and combination with natural elements.
The world view of "Jade Bone Haruka" is very large. On the continent called the Cloud Wilderness, the Kongsang people, the mackerel tribe and the ice tribe have lived here for generations, and the Kongsang where Shiying is located is composed of the imperial capital, the Jiujiang County, and the six tribes, and the relationship between different ethnic groups is surging, and Zhu Yan is the county lord of the Chi tribe in the six tribes. Among them, the Cloud Barren Continent, the Nine Mountains Mountain, the Scorpion and the Ice Tribe are all from the records of the Classic of Mountains and Seas, providing credibility and a sense of substitution for this fantasy space.
Around this world, this drama has created the ink style "immortal product" Jiujiang Mountain, the desert regional characteristics of the Chi tribe, the former ethereal and mysterious, the latter hot and open, the closest to reality of the Kong Sang Emperor capital is the palace and the city composed of fireworks humanistic artistic conception.
It is worth mentioning that the stunning Tianji Wind City bridge at the beginning of the series is the main creator's on-site shooting, combined with the desert Gobi geological and natural scenery and post-production special effects.
In addition, the modeling and clothing of the characters are also dynamically adapted to the regions and personalities of the characters on the basis of the new Chinese aesthetic style.
For example, Shiying is full of nobility when he is the son of the world, and when he practices the technique at the bottom of the valley, his shape is ethereal and layered, solemn and majestic, and he mainly focuses on gray and white; And after the heartbeat, the clothing changes color with the mood. Zhu Yan's costume is a visually striking red color, full of exotic style, and very much in line with her enthusiastic personality.
The design of props such as Xuehanwei, jade umbrella, and jade bone also promotes and witnesses the occurrence and evolution of the love of the male and female protagonists layer by layer, and the meaning and the environment are harmonious, showing the charm of oriental aesthetics.
The group portrait is vivid, and the plot is on top
If the visual aesthetics made "Jade Bone Haruka" attract the audience's attention for the first time, then the vivid group portrait is the second step for this drama to capture the audience's heart. While constructing the oriental fantasy world with a good imagination, it also digs deep into the inner growth of the characters with a solid attitude.
The most complex character in the whole show is Shiying, and it can be said that the audience can see his different aspects in almost every episode. When he was a teenager, Shiying was admired by thousands of people, and he was cute, emotionally intelligent and upright; Later, he became a priest who practiced hard in the Valley of the Kings, and seemed to be a cold and heavy I person (referring to a person with a restrained personality), but he was arrogant and cunning when he fought with others; When he learned that his mother had died, he blamed himself and collapsed, and his mood changed drastically, affecting the weather of Jiujiang Mountain, even so, he still followed his kind and generous heart and never killed indiscriminately.
Zhu Yan is naïve and straightforward, twitter, and is a typical "social bandit" E person (referring to an outgoing person), which is very complementary to the character of Time Shadow. She broke her prejudices when she was a child, and when she grew up, she did not listen to advice, and liked to take risks to break into forbidden places. There are many adventures and sudden problems, but she is a rainbow fart master, and she can always save the day. She has the character of a little sun like a streamer and flame, which opens the door of the male protagonist's heart like dead wood.
This drama is also different from other costume dramas in that it not only sticks to the love of men and women, but also does not completely focus on the relationship between the characters of the male and female protagonists. Such as the sisters of Bai Xuelu (played by Wang Churan) and Bai Xueying (played by Lu Yuxiao), Da Siming (played by Han Dong), Chongming and other characters are also very recognizable, and each character has its own logic for doing things.
In addition to love, "Jade Bone Haruka" also makes multiple character relationships in terms of master-apprentice, sisters, and friendship.
"Be strong in life" Bai Xue Lu is a scheming girl, she is a sister of a daughter, both talented and complete, full of sultry skills and dedicated to career, but she has a sister Bai Xueying, weak personality, sticking to the snow heron like a fart all day, sister control is undoubted. Bai Xuelu, who originally wanted to bully her sister, could only "lose herself in a sound of her sister".
The Great Si ordered to love Empress Bai Yan (played by Zeng Li), strategized, and carefully trained Shiying to avenge his mother, so that his apprentice could return to Jia Lan to regain the throne. But Shiying's three views and heart made him just want to fulfill his mother's wish, let go of hatred, and concentrate on cultivating and no longer enter the world. Such a master-apprentice relationship was also ridiculed by netizens.
Characters such as Ji Yuan (played by Fang Yilun), Qinggang (played by Wang Ziqi), and Chongming also have their own wonders.
Zhi Yuan is the first warrior of the Yu clan, listening to Zhu Yan's thoughts and gently protecting him when he grows up; The cold-faced general Qinggang, as the son of King Qing, was involved in the struggle of various ethnic groups, but he did not do harm to others with a straight personality; As for the divine bird Chongming, who has lived for 10,000 years, the young man's face calls himself an old man, and his wings only flap for his friend Shiying.
It can be said that each character can be understood and substituted by the audience, and the successful shaping of the group portrait also determines that this drama can capture more audiences.
"Jade Bone Haruka" is good, and it is more in the skin and bone
Destiny, established is an important part of the oriental fantasy worldview. "Jade Bone Haruka" is repeatedly written, and it is also a sense of fate. However, by writing about fate, this drama is precisely to convey that everyone can break through the shackles of fate and promote the free will to "change fate against the sky".
First of all, the male and female protagonists Shiying and Zhu Yan are not gods, one is the "divine official" of Kong Sang Shizi & serving God, and the other is the lord of the Chi clan. Their fate is based on human nature, and there are layers of causal accumulation.
Time Shadow does not have a "golden finger". He escaped by faking his death, but it also brought a reversal of fate, that is, if he met a fateful person before the age of eighteen, he would be killed by her later. However, Shiying's attitude towards Zhu Yan is: "You may kill me in the future, which cannot be used as a reason to kill you first today when you are innocent." ”
This will naturally bring subsequent entanglement and trouble, but Shiying still chooses not to kill. Fate oppressed, and Time Shadow believed that man would conquer the sky.
It is a noble sense of faith, a reflection of humanity and divinity. Shiying is a priest, but he is first and foremost a man, "But if God takes pleasure in watching the heavens and the earth, how can he be worthy of being worshiped and admired by the world?" Mortals kill gods, which has never been done before, and that begins with my shadow of time. ”
The change of time shadow against the sky is for the heart, for love, and for life.
In addition to the male protagonist, everyone is also writing and changing their fate in their own way.
Zhu Yan studied magic as a daughter, and ran away from marriage on the day of her wedding, for freedom and true love; Bai Xuelu is not valued in the Bai family, obviously a career coffee, but she is bent on helping her mother make a name by marrying Shizi, and later she puts aside her obsession, frankly shows the value of force, and chooses to be with Qinggang; Shi Yu (played by Ye Shengjia) only wants to be with Bai Xueying, but he is wrapped up in a power struggle...
They have suffered from the prestige of fate, but they are all trying to break through the confines and shackles of the world, trying to take the dominance of fate into their own hands. The power of destiny is powerful, but it cannot stop the light of humanity; Fate is also full of variables, and the growth and efforts of the protagonists are also rewriting cause and effect, shaking the giant wheel of fate.
The battle of will and fate in "Jade Bone Haruka" brings a strong plot tension. And the integration of fantasy love, changing fate against the sky and chivalrous spirit, and family and country feelings also runs throughout. The hot code of "Jade Bone Haruka" is not only in the skin phase of oriental fantasy aesthetics, but also in the bone phase full of power and inclusiveness.
【Text/Flying Fish】