Rhino Entertainment Original
Text|Fangzheng Editor|Park Fang
A wave of new ensembles ignited market enthusiasm.
Q2, it's the season for release lists again. Recently, Youku, iQiyi, Jiangsu Satellite TV and other platforms have successively "held meetings" to release their latest variety show lists, and opened the relevant program publicity, and the public opinion field responded enthusiastically to this.
iQiyi's "Ace IP Return" "Lexia 3", "Yan Min New Comprehensive", "Treasure Hunter", "Wow Haw Wow New Product" "Struggle! Freshman Class 1" and other projects have been widely discussed; Youku established a new label "Kuku Complex", and high-heat projects such as "Drama Song", "Mars Intelligence Bureau 6" and "Infinite Detective Group" highlight the new atmosphere; Jiangsu Satellite TV officially announced 22 programs such as "Wild and Interesting" and "Music Tide Project" in one breath, and the new comprehensive film list shows the innovative power of satellite TV.
It can be seen that regardless of the network end and the platform, this wave of new heald films on each platform focuses on a "shabby old and new": the new variety project of "comprehensive 1st generation" occupies an absolute dominant position, and many artists to be invited by many programs have appeared a lot of bright combinations with clear ideas.
Echoing the view that "platforms need 'new variety stories'" mentioned earlier by Rhino Jun, let's take a look at what interesting "new stories" the platforms will tell in variety shows next?
"Lexia 3" leads the "topic peach complex"
iQiyi is worthy of being the vanguard of the whole life.
On May 10, the 2023 iQIYI World Conference announced a "2023-2024 iQIYI Variety Show List". From the perspective of combing, among the 16 variety shows that Rhino Jun believes are most noteworthy, the "comprehensive 1 generation" from 0 plans occupies as many as 14 seats (see the table below), and many brain-opening new variety shows are the source of ignition of the masses' expectations.
Of course, "Summer of the Band 3" is undoubtedly the topic king of the film list. Its particularity is that this is an ace IP that has returned after more than 2 years since the end of "Lexia 2" in October 2020. Mi Wei is a well-known model worker team in the industry, and in order to ensure the quality of the band, the long preparation of the third season will surely bring a new season to fans.
In summary, the topic points triggered by the first generation are varied.
One of the points of attention in "Treasure Hunter" is because of Yan Min, the star-level variety show director who will return to directing the outdoor game fast variety he is best at. Second, because there are many guests to watch, the "Crazy Sky Group" Jia Bing and Gao Ye are full of expectations, the "top little flower" Yu Shuxin is proudly listed, and the fans of the Times Youth Group-Yan Haoxiang have created the highest topic volume.
"Struggle! The topic of "Freshman Class 1" is on the producer, which is the first campus music ensemble produced by iQiyi to join hands with Wow Wow, and Zheng Ronghe, Twins and other proposed invited artists have attracted much attention. "1 Million Agreements" previously used "Ning'an Like a Dream" starring Bailu Zhang Linghe's CP Reuters to stir up hot searches, and it is visually that this drama comprehensive product will be used in other popular dramas in Taofactory.
"Beautiful Battle" and "Shiny Female Anchor" belong to the recent very popular female group portrait variety show, the former led by Zhang Yuqi and Yang Chao all-female cast, this kind of all-female game fast variety is extremely rare in domestic entertainment. The latter is very humanistic and caring to tell the "Female Anchor Workplace Growth Treasure Book under the Rules of Industry", Du Hua, Zhang Lan (to be invited) and other guests are all new topic queens in the live broadcast industry.
"The Strongest Body" and "The Economist Player" both rely on the theme of curiosity to attract attention, the former puts forward the concept of "Asia's strongest body idol", and the cross-border physical competition is full of freshness. The latter is committed to creating a "new generation of intellectual idols", and is curious about how the domestic entertainment high-IQ artists such as Wang Yuheng, Xue Zhaofeng, and Liu Lian play economic game games.
"Honor Student" "Go! "Laughing Travels" belongs to classic IP upgrades or derivative programs. "Honor Student" is like an advanced version of the IP of "The Man Who Does Housework", and the new highlight of the show is to invite multiple star couples. Go! "Laughing Travels" is like a tour group customized for the "Laughing Fruit Stars" of the "Talk Show Conference" next door, and the talk show version of "Flowers Less" does not know what kind of sparks it will make.
In terms of music complex, "Journey to Find Sound" and "Rappers Come Crazy" can be classified as "City Parade Music Complex", the former intends to invite Eason Chen, Na Ying and other singers to go to the Chinese music town to collect style, the latter is like the "street version" of "Chinese Rap Peak Showdown", the program team walked out of the recording studio to go deep into Chongqing, Xi'an and other rap cities to explore the "source of Chinese hip-hop culture".
Zibo barbecue hot wind has also blown into the variety show industry, "Let's Skewer Together" is the first "skewers" variety show in domestic entertainment, and it and "Foodie Travel" both focus on the concept of "celebrities group check-in local food". And on the new romance track every year, iQiyi has come up with two reasoning brain-burning romance shows "Witty Love 2" and "Tree Hole Lover" this year.
The new label of "Cool Cool" awaits Nirvana
Youku has obviously made a difference show this year.
On May 6, Youku disclosed the new variety show label "Kuku Variety" to the outside world at the "2023 Cool Marketing Cloud Conference", which is the latest landmark event of Youku Vice President Shen Yan and his team to vigorously increase the number of variety shows.
In the second half of last year, Shen Yan led the team to visit the major variety show production teams in the industry, and now the new label of "Cool Cool" and the four major track film lists released by "Cool Love", "Cool Joy", "Cool Growth" and "Cool Life" epitomize Youku's in-depth thinking on various issues in the national comprehensive market.
According to the statistics of Rhino Jun, the projects worth paying attention to on Youku film list cover various sizes, and the variety show production team that cooperates with it does come from all directions, which makes "Cool Cool" grow a diversified content vitality.
First, "Cool Cool" has no shortage of S+-level topics. "The first OST music complex in China" "Drama Beautiful Song" is currently being recorded, the project is operated by the producer of "Creation 101" Qiwei Power-Duyan Group, plus "Chinese Godfather" Luo Dayou, "Prince of Love Song" Gu Juji and other heavy artists joined, there is no need to worry about the topic of the show.
Lu Wei's team continued to produce This! is Street Dance 6", playing the popular Chinese and foreign captain PK's "new Asian season", the acclaimed and popular series is still not old. After three years, the classic dinner variety show "Mars Intelligence Bureau 6" will return in Q4, and the reunion of old agents Liu Wei, Yang Di and others is estimated to provoke the tears of many old audiences.
"Infinite Detective Group" has attracted two points, first of all, this is the first reasoning program co-produced by Youku and Detective Day (formerly Ming Detective Production Team), and second, the concept of "infinite flow reasoning" proposed by it has caused heated discussions. "It's a Good Friend's Weekend" is a bit of a whole job, the show intends to invite five groups of internal entertainment true friends (CP) to travel in groups, that is, if you can invite Qin Xiaoxian / Meng Hetang, Liu Lian / Xue Kaiqi such a popular CP, the show is definitely not worried.
Comedy variety show is Youku's advantage track in recent years, the platform's previous "comedy label ensemble", "Ivory Mountain Love Fun Group" and "Twist Special Happy" broadcast results are remarkable, this year the two major IPs have been newly upgraded to "Marvel Club" and "Happy! Twist". "Can't Hold On" is positioned as "Song Muzi and his friends' comedy live broadcast room", this live comedy show is Youku's latest experimental work.
"Let's Fall in Love 5" and "20 Years Old 3" are Youku's evergreen love IP, and their producer, Juren Film and Television, is one of the longest-serving content partners with Youku, and the two sides will continue to work together this year.
For example, the platform created a "Moon Moon Plus a Little Spicy" for Shen Yue and Li Jiaqi (former name: spicy Yoko) this year, and tailored a healing series "Wonderful Happy Song" for Da Zhang Wei, which is expected to break the market's inertia of the music complex.
Satellite TV variety show "Tu the old and accept the new"
What new stories will satellite TV variety show tell?
On the same day as iQiyi's conference, Jiangsu Satellite TV, as a representative of the station, also held a new resource promotion meeting with the theme of "Shining New Liliang", and officially announced 22 new programs at the meeting. This new number of comprehensive shows can be said to be the ceiling of Jiangsu Satellite TV's variety show list.
What is more noteworthy is that unlike the past satellite TV film list, which will always be carried by old national variety shows such as "The Voice of China", Jiangsu Satellite TV's new film list has a considerable number of comprehensive 1st generation, and the selection of topics and casting of many programs is quite bold.
"Wild is Interesting" this time on the hot search entry called #Wen Junhui will record domestic variety show #, audiences familiar with Korean entertainment know that Wen Junhui is a member of the 3.5th generation Korean group leader Seventeen, Jiangsu Satellite TV invited him to make his debut in the national comprehensive show, which shows the progress of Lizhitai's casting ideas today, and the program mode of "urban youth suburban carnival" is also a new attempt of the station.
"Brothers to Live" is another new masterpiece of the "0713 Reemployment Boy Group", Jiangsu Satellite TV can decisively buy this program with a strong sense of network, and can also see from it that satellite TV's alternative ideas of "spitting out the old and accepting the new", I don't know if this hilarious variety show produced by iQiyi can capture the hearts of satellite TV audiences.
The two music complexes "Music Tide Project" and "1234567" are rare tide programs on satellite TV. "Music Tide Project" has the word "tide" in its name, and the cast lineup led by Xue Zhiqian and Zhang Liangying is also a top match. "1234567" is an interactive music ensemble of the whole people who go outdoors, and they are all Chinese singers at the level of Sun Yanzi and Zhou Huajian.
"I Am Studying on the Island 2", "Must Come" and "Midnight Takeaway" are projects produced by a typical satellite TV system, with both humanistic care and the spirit of the times, and preference for Yu Hua, Liu Zhenyun and other literati in casting, these programs have made great progress in production while protecting traditional humanistic expression.
To sum up, judging from the new variety film list released by various platforms of the Taiwan network, a gratifying industry signal is that the evergreen comprehensive N generation that dominated the platform in the past is gradually withdrawing from the historical stage, and everyone is "shattering the old and establishing the new", and has come up with a large number of new comprehensive projects with different vitality to re-seize the market.
As the so-called, in the new era, it is time for our variety show to tell a brand new story that belongs to 2023.