How hot is the return of the third season of "Detective Detective"?
The popularity value of the show quickly exceeded 7700 within 24 hours of iQiyi's launch, occupying the first place in the variety show soaring list and the first place in the variety show hit list.
At the same time, the topic it detonated has become the focus of heated discussions on the whole network - the topic of the famous scene resumption #Xie Na said you'd rather believe a piece of paper than believe me##Xie Na was crying by Sun Honglei##Huang Zitao was angry enough to speak Qingdao dialect#; There are more audience-oriented topics #Meng Detective 3 is not only crazy, but also chaotic ## Meng Detective 3 laughed and made a fortune# and so on, and the topics in different fields extended by "Meng Detective 3" hit the top of the major hot search lists on the whole network.
As the original IP of iQiyi fan variety category, "Meng Detective" breaks the shackles of difficult innovation in the "N generation of comprehensive entertainment" in domestic entertainment, not only is the fan stickiness getting stronger and stronger, but also more often new. "Meng Exploring the Universe" has always maintained the internal driving force of continuous exploration and development of IP value. It's the third season, what kind of problem-breaking killer skills has the "Meng Detective" IP sacrificed, which makes fans want to stop? Let's break it down together.
Open the "Crazy" parallel universe
The explosive IP after-sales service two-way continues the vitality of the drama
It is not difficult to find that in the past three seasons, the show has always maintained a keen selection of classic IP and popular IP, supplemented by high-quality linkage execution, which has promoted the common understanding of "every issue is a classic" in the hearts of the audience.
#Crazy crew to explore 3 team building## Li Xiang shot## Li Jian said that the reason for the success of crazy racing is that there is a good director #... Judging from the high degree of discussion of the above hot search terms, it is wise for "Meng Detective" to put the annual hit IP "Crazy" in the layout of the first issue of the third season, meet the audience's expectations, and fit the audience's aesthetics.
"Meng Detective 3" cleverly uses the way presented by film and television dramas to reason and push the murderer, and the selected IPs are well-known classics to the public, and the characters involved give the detectives a grip on playing games, and their identities are more three-dimensional, and the output of the show's famous scenes is doubled with identity reasoning.
The "crazy parallel universe" opened by "Meng Detective" was evaluated by many netizens as "amazing", "high degree of reduction" and "memory kills me". The show is precise, accurate and meticulous enough to create a sense of immersion, and has made great efforts in the fields of scenes, costumes, drama script design, and line design.
The show not only gathers Lao Mo, Li Xiang, Xiaohu, Mazi and other classic characters of "Crazy"; He also led all members of the Meng Tan family to deeply check in the landmark scenes of "Crazy" such as Old Street Fish Market, Baijin Han, Gao Family Old House, Tea House, and Mang Village; A series of classic props, such as the frozen fish used in Gao Qisheng's acting skills, and the candy that Lao Mo eats before each killing, are all omitted; It also reproduces popular golden sentences such as "Lao Mo, I want to eat fish" and "Eating a candy life will be more comfortable", which made the audience's heart go up again.
Some netizens commented that "whether it is the scene, or the characters, or the costume model, it is like a member of the Meng Tan family who has traveled to the parallel universe of "Crazy", which is so wonderful."
The show not only controls the popular IP content with high energy, but also deeply integrates the temperament of the drama with the joy, detective, and suspense attributes of "Meng Detective", and the IP linkage goes in both directions, and the explosive IP after-sales of "Meng Detective" realizes the mutual blessing of drama popularity and variety show value, and continues each other's vitality.
Play with the "Hyperfusion Body Puzzle"
Realize the evolution of the vertical class of the maze track
Looking at the market from a horizontal perspective, suspense and reasoning variety shows are still the hot spots of the industry in 2023, and the number of filings has risen sharply, but few can really stand out. Among them, werewolf killing, script killing, escape room, real-life chase and other themes are constantly subdivided, but it is difficult to change the category iteration pain points of homogenization and aesthetic solidification.
It is clear that "Detective" is different, and each season continues to innovate in structure, form, and gameplay while maintaining vigorous vitality. Especially in the third season, a major reason why "Detective 3" exploded immediately after its premiere was the super high degree of integration.
The show focuses on the concept of "hyper-fusion body puzzle", cleverly combining variety show elements such as escape rooms, role interpretation, and outdoor reality shows into one place - outdoor escape rooms with a stronger sense of freedom enhance the participation of detectives; Dramatized character interpretation turns the story rhythm of the reasoning game into ups and downs; The high-end version of the large-scale outdoor reality show scene makes the immersion of reasoning soar... "Super Fusion Body Puzzle" helps the original IP to diversify and upgrade, and enhance the audience's adventure experience.
At the same time, the "Super Fusion Body Puzzle" creativity creates a real 5D immersion for players and audiences, thanks to the game device that is more in line with the plot, so that escape is not only a mental test, but also can be accompanied by the storyline and game levels to produce five aspects of experience shock, such as vision, hearing, smell, touch, and time and space dynamics, seamlessly connecting with the new and diversified and upgraded adventure demands of the program.
Most reasoning variety shows focus on pushing the murderer, but "Meng Detective 3" opens its brains, reduces the proportion of small games, and adds the outdoor physical challenge of fighting wits and courage to the push, perfectly combining adventure and wisdom fighting, and the guests continue to accumulate famous scenes for the show under the full dedication of the big opening and closing, improving the playability, fun and immersion of the show.
The new escape stimulation perspective brings a different adrenaline refreshing feeling to the audience, helping the IP turn a new page in the evolution of the vertical category of the maze track.
Fit the "jovial" appeal
Provide positive emotional value to the masses
From the huge number of travelers during this year's May Day holiday and the fact that tickets in various scenic spots are sold out, it is not difficult to see the current psychological appeal of the public eager to travel, alleviate the backlog of emotions, and release themselves. In the post-epidemic era, more and more young people are trying to find a way to relax for themselves with the help of lifestyle-style travel, shopping and carnival. "Meng Tan" is well versed in such public psychology, and brings the refreshing feeling of "happy interaction" to the extreme.
Since its inception, the "Meng Detective" IP has been unique in the maze track with its joyful and hilarious temperament. As netizens commented, ""Meng Detective" not only satisfies our heart appeal for excitement and adventure, but more importantly, the program is joyful, the laughter is dense, and the CP chemistry of all walks of life is strong, and it is too top!" ”
In "Detective 3", this famous scene output with a joyful atmosphere is everywhere - Naza chases star Sun Honglei on the spot, wanting to think of the alliance; The two brothers Huang Zitao and Sun Honglei reunited, each planning the "Little Jiujiu" secret war; "Comedians" Xu Zhisheng and Xie Na come with their own hahaha BGM; Serenity opens up a funny new track with Naza, incarnating as the "Collapsed Sister Flower"... It can be said that as an original national ensemble, "Meng Detective" has always adhered to the original intention of providing positive emotional value to the public and delivering joy.
"Meng Detective 3" has become the audience's "source of happiness", but also stems from the guests being real, daring to say, and not behaving properly, #Xie Na was crying by Sun Honglei # # Huang Zitao was angry to speak Qingdao dialect# # # Huang Zitao asked Jing Jing and Na Ying who has a bad personality #, it is not difficult to see from a long list of bold, hilarious topics that this season's Meng Detective "Internal Entertainment Living People" can be regarded as playing the show "live".
No wonder some netizens will say, "This happiness at the end of April was given by "Meng Detective 3", and I look forward to meeting this happiness every year in the future!" ”
Most of the purpose of the puzzle program is to build a consensus space between the reasoning world and the real world for the vertical audience. In other words, if you want to create evergreen IP, you must start from the sense of user resonance and use emotional value to win user recognition.
And "Meng Tan" has opened up a different way in the creation of the core of the program, and strives to circle the "preference cross area" of users in different dimensions, compared with those "brain-burning" pendant variety shows, the differentiated market competitiveness of "Meng Tan" lies precisely in its ability to attach user stickiness with a "happy" experience. Compared with the previous variety show content model, this kind of priority to meet the emotional value of users and actively develop differentiated play methods can be called leading in the entire variety track.
As an important leader in iQIYI's variety show track, the IP of "Mengtan" allows users to see the responsibility and innovative strength of the platform with a new model of "hyper-fusion body puzzle", injecting happiness and healing into the times. Such a national IP that soothes the public's emotional demands with sincerity, sincerity, and sincerity is worthy of our more expectations to respond seriously.