The joint venture car companies in 2022 are not all proud of the spring breeze, as the first bullet of the new year, Renault Brilliance bankruptcy and restructuring was officially approved. This also means that Renault, as a big french brand, has withdrawn from the market once again in some areas.
You know, the predecessor of the Brilliance Renault Jinbei is Shenyang Brilliance Jinbei Automobile Co., Ltd., and the Jinbei brand has also created the brilliant results of ranking first in China's commercial vehicle market sales for 19 consecutive years.
Why did Renault suffer from Waterloo so often?
Some people say that the French are stupid and stubborn, and MYUATO thinks that these people have not seen the chicken thieves of the French. In the past four years, although the sales of the Golden Cup have been declining, the French have not invested in excellent technology and have not given enough brand support. The real situation in the market is that although commercial vehicle sales have experienced some setbacks, they have been on the rise, and this trend is much better than that of passenger cars!
For the French, Brilliance is almost a brand destined for GAME OVER, and Renault holds a 49% stake, which may replace Brilliance at any time to independently control this section. It's just that something came too quickly, and before the French could react, the game was officially over. Looking back on Renault Brilliance in recent years, some people say that Renault cannot put down the "shelf", does not deeply understand the needs of the Chinese market, designs flashy, ignores materials, and cannot compete with the same brand. Committed a common disease of foreign companies entering the Chinese market. Some people also say that Renault Brilliance has not received technical support from Renault, resulting in technical production capacity not being able to keep up, the rate of product turnover has declined, and Renault Brilliance has been unable to expand market share.
History is always strikingly similar, the earlier Sanjiang Renault is because Renault insisted on increasing sales before providing production lines and related technologies, resulting in high costs of Tafik models are difficult to sell, and they withdrew from the market after 8 years of losses. Such dramas are staged again and again, and MYAUTO sometimes really does not know how the French can achieve such romance and casualness.
Jeep's sales fell in four years, so it was better to sell it to the Great Wall
In 2021, the cumulative sales of GAC Jeep were only 20123 vehicles, compared with 40,513 vehicles in the same period last year, a year-on-year decrease of 50.33%, which can be said to be directly cut off!
Speaking of this brand that looks brave but makes brave people unable to back it repeatedly, it was named and exposed in 2018. At the time, the Jeep Liberty Light 2.4L model had a serious problem of burning oil, which was both loved and feared. And its own positioning is not in line with market expectations, which leads to a rapid decline in Jeep's market reputation.
With the advent of the national tide era, the Great Wall brand has carried out more in-depth excavation of the market segment, from the Great Wall Haval to the tank, doing the wind and water. Geely and other brands are not far behind, and even Jietu must share the cake in this piece. Some netizens ridiculed Jeep: "The fixed price is high, and the technology configuration is low out of the downline." "In the face of the strong rise of local brands, Jeep is still very blind in terms of products after four consecutive falls, so MYAUTO believes that instead of a senseless struggle, it is better to let go, taking advantage of the brand's feelings are still worth a few dollars, it is better to sell directly to the Great Wall or Geely.
The cost-effective Skoda is entering the countdown?
Netizen: "I want to buy, and I am worried that Skoda will not withdraw from the Chinese market in a few years, after all, sales are really not good." ”
Skoda: "I'm not, I'm not. ”
Previously, some media said that Skoda had disbanded the Chinese marketing team, and the R& D team would also be disbanded together! As soon as this news came out, many people ate melons with an unexpected and reasonable attitude to give affirmation, which frightened the Skoda officials to quickly refute the rumors: "This news is not true!" ”
The so-called obedience, let's take a look at the performance of the 87-year-old Skoda in the Chinese market! In 2021, ŠKODA sales fell by 58% year-on-year, and the average monthly sales were not more than 2,000, so the poor sales performance of Skoda is really selling cars at a loss! Of course, Skoda also has something to say, you said that this chip shortage, our family should also have such a reason, right? You say you consumers, I've had a hard time replacing the suspension for a cheap torque beam for you, why are you willing to pay a higher price to sell Sagittar instead of an Octavia Pro? Sagitar dares to drop 15,000 yuan, indicating that Sagitar really can't do this product. Our Octavia Pro is really selling a car to lose one, these ignorant netizens want me to reduce the price to 30,000 yuan, is this not very pumping?
What Skoda can't think of, a lot of people can figure out. On the product, Skoda can't win the volkswagen big brother who is out of the same door, and he can't fight with jetta and Sihao to fight for cost performance, plus this product is quite strange and confident in terms of configuration, and the lack of people asking for such a performance is quite normal. For Skoda, the iron battalion of flowing soldiers, maybe a new CEO is good. Jeep and Skoda, two difficult brothers, in the face of a new round of new energy vehicle trends are still sleeping, a little careless, they may become the next Renault Brilliance!
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