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The Auchan Z6, which was spit on the cusp of the wave, "one-click overtaking", illuminated the fragility and vulnerability of the joint venture car companies

Netizen evaluation: This thing does not have ten years of cerebral thrombosis can not come out. In MYAUTO's circle of friends, this "one-click overtaking" discussion is probably divided into two factions, some people say that pressing the horn is provocative, some people say that the reminder is right, some people say that one-click overtaking is also said to be conducive to strengthening driving safety awareness. But in any case, one-click overtaking has really become a product highlight that Changan Auchan Z6 has to say, anyway, many people are remembered through this matter.

The Auchan Z6, which was spit on the cusp of the wave, "one-click overtaking", illuminated the fragility and vulnerability of the joint venture car companies

From the perspective of the viewer, the one-click overtaking function of Changan Auchan Z6 does have some debatable flavor. After all, how to be honked by people is a little unfriendly. To put it further, in some Asian countries, honking the horn is the same thing as spitting out the fragrance in person, and some people have been eaten peanut rice.

The Auchan Z6, which was spit on the cusp of the wave, "one-click overtaking", illuminated the fragility and vulnerability of the joint venture car companies

But since this function has been developed, it shows that the engineers' consideration has a certain reason, after all, if they are cerebral palsy, who will pay for the cost of this function?

The Auchan Z6, which was spit on the cusp of the wave, "one-click overtaking", illuminated the fragility and vulnerability of the joint venture car companies

And what's the funniest thing you know? It is this "one-click overtaking" function that is not unique to Changan Auchan Z6 or first launched on March 10 this year, this function is listed on the previous Auchan X5. Without further ado, we've picked up a video head chart of a certain automotive media for you to see.

The Auchan Z6, which was spit on the cusp of the wave, "one-click overtaking", illuminated the fragility and vulnerability of the joint venture car companies

The reason why it has been picked up and controversial, MYAUTO believes that many people may think that this function is too chicken, which is no different from teaching adults how to use chopsticks. Then again, as part of table manners, how many people know how to use chopsticks correctly? MYAUTO has some other insights on this matter.

The Auchan Z6, which was spit on the cusp of the wave, "one-click overtaking", illuminated the fragility and vulnerability of the joint venture car companies

For example, do you know how many driver's licenses and how many cars there are in the country? According to myAUTO's data, as of the end of last year, there were 481 million motor vehicle drivers and 395 million motor vehicles. Among them, 444 million are car drivers and 302 million cars are used. Last year, our country sold 26.22 million cars, but in the first three quarters of last year, 26.72 million driver's licenses were issued, which means that a considerable number of people are not very good at driving, and every year there are still a large number of novices who are not skilled enough to drive.

The Auchan Z6, which was spit on the cusp of the wave, "one-click overtaking", illuminated the fragility and vulnerability of the joint venture car companies

For novices, the car that suits them best is most likely not what old drivers call a good car, but a vehicle with enough auxiliary skills to help owners quickly familiarize themselves with and use them. This has produced a phenomenon, such as those new car-making forces that live in the cracks, have survived in the gaps between independent big brands and joint venture car companies, and they are still alive and well.

The Auchan Z6, which was spit on the cusp of the wave, "one-click overtaking", illuminated the fragility and vulnerability of the joint venture car companies

In contrast, some car companies are experiencing unprecedented changes, the most typical of which is the Korean car. Whether it is Beijing Hyundai or Dongfeng Yueda Kia, their bones of cognition is the so-called cost performance, but they ignore the aesthetics of the Chinese people are changing, in this era of national tide, their so-called international design is not a more advanced plastic art. Similarly, whether it is Beijing Hyundai or Dongfeng Yueda Kia, they are not in place in terms of intelligence, which makes many consumers choose other homes after a feeling.

The Auchan Z6, which was spit on the cusp of the wave, "one-click overtaking", illuminated the fragility and vulnerability of the joint venture car companies

Beijing Hyundai and Dongfeng Yueda Kia ZUO are just like a mirror, shining a bright light on the Chinese brand. If car companies can take into account the specific situation from the beginning of car manufacturing, then the products they launch will definitely hit the pain points of the target group, and then generate consumption. At the end of MYAUTO last month, "Beijing Hyundai, whose sales have fallen for five consecutive years, the Chongqing factory stopped production, what is the next step?" In the article, it is mentioned that the problem of Beijing Hyundai is ultimately a problem of models and people, if they can dig a few designers from Changan Automobile to do products, they will not be so embarrassed now. No matter how bad it is, dig up a few cerebral palsy at all!

The Auchan Z6, which was spit on the cusp of the wave, "one-click overtaking", illuminated the fragility and vulnerability of the joint venture car companies

So MYAUTO's view is that although one-click overtaking looks strange, it also represents the car company's understanding of the pain points of the target audience, although this wave of black and white can not change the situation between Chinese brands and other international brands, but some of the things passed out are still worth thinking about, such as the joint venture brand found that this year's young consumers are less and less brand loyalty, which link is the problem?

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