In April, new energy vehicles took the lead in raising prices, which also brought a wave of price increases for fuel vehicles. This is both an opportunity and a challenge for some new species models, such as the pre-sale starting price of 380,000 yuan Lantu Dreamer, directly in terms of price is higher than the current hot GAC Toyota Race, then is it really worth it?
From the price point of view, the lantu dreamer seven-seat version positioned as an "electric luxury flagship MPV" is pre-priced at 380,000-480,000 yuan, and the four-seat customized version is pre-priced from 600,000 yuan. At this price, it is said that more than 3,000 orders were received in two days.
In the era of pure electricity, let's first see where Lantu Dreamer is strong?
Compared with the increasingly Red Sea SUV and the Red Sea car market for many years, MPV is ushering in the spring. As a new species among them, many of the manufacturers' various pure electric MPV are on the string. Lantu Dream grasped a good opportunity to launch flagship MPV works in front of many new car-making forces, which can be said to have won a round first.
From the perspective of the product itself, Lantu Dream provides six body colors this time, namely Riyao Gold, Haoyue Silver, Rising Sun Purple, Du Ruobai, Xuanying Black, Qingyun Gray, and the care for the user's personalized needs is quite OK. The most critical is the performance, Lantu Dreamer pure electric version using the front and rear dual motor way to form a four-wheel drive structure, the total power of 320 kilowatts, the total torque of 620 Nm, the power parameters seem to be strong enough. This is also where fuel vehicles such as GAC Toyota Sai Na cannot be compared.
In addition to the pure electric version, Lantu Dreamer also launched a super extender version, the main difference is equipped with a turbocharged ranger with a displacement of 1.5 liters, so its power structure becomes a four-wheel drive structure of the first 130 kilowatts plus the rear 160 kilowatts of dual motors, with a total power of 290 kilowatts and 620 Nm, and the zero hundred acceleration time is 6.9 seconds slower than pure electric. Here, MYAUTO has a little doubt, for a big MPV, is such a good acceleration score still necessary?
Why is it that the Lantu Dreamer is both a new species and a ceiling?
For new energy vehicles, the problem of battery life is still the so-called pain point problem of many manufacturers. The figure given by Lantu Dreamer is that the pure electric endurance has 475 km and 605 km (108 degree battery), and the version with range extender has a comprehensive endurance of 750 km, which should be said to solve the part that users are most concerned about at present.
But there is another place where users are less concerned, that is, the quality assurance problem. Unlike fuel vehicles, all new energy vehicles are facing the problems of time lapse and mileage increase, and battery performance decline and endurance reduction.
Most businesses do this, giving a certain amount of time and mileage of the three-electric warranty. After the mileage or time arrives first, the warranty ends. Some companies have given a lifetime free warranty, such as BYD and GAC Aeon, but in the practical process, these warranties are still conditional and not completely free, at least not free of working hours.
After MYAUTO confirmed, Lantu Dreamers have a lot of kindness in this regard, the first owner not only lifetime free vehicle warranty, lifetime free three-electric warranty and no working hours, so this new species incidentally created an industry ceiling.
How should the new era of luxury be defined?
Some people say that in today's increasingly fierce competition, the "no electric, no luxury" and electric intelligent mode created by Lantu Automobile are a new standard created by energy lane change, and will also become the focus of new market competition. However, at the same time, based on the aluminum alloy front double wishbones + rear five connecting rods + adaptive air suspension and other expensive and few manufacturers will apply to the MPV standard, achieving the value status of its products.
Coupled with innovations and breakthroughs in performance, comfort, luxury and other aspects, users actually enjoy the level of million-level luxury cars at less than half the price of million-level luxury cars, which is a luxurious feast opened up by new species.
MYAUTO believes that the so-called luxury does not necessarily need such a variety of stacking, but whether the car really revolves around the needs of users and presents what they expect in a better way. This is the case with GAC Toyota Sai, which sells cars at a higher price, and so does the Lantu Dreamer. So when Lantu Dreamer came up with a better, but not so commonly used configuration, is not enough to impress the user's desire to buy, this is the key to the success of the new species in the luxury era.
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