In the past 2021, the domestic automobile circle GAC Toyota Saina finally became a joke because of blind price increases.
In the face of domestic consumers whose consumption is more rational, in 2022, GAC Toyota finally put away its arrogant face and reduced the price increase of Toyota Xena, which made the car have a significant increase in sales.
After GAC Toyota Xena, the domestic BMW Brilliance X5, which was just listed recently, seems to be going the old road of Toyota Xena in the domestic market.
Judging from the price of BMW Brilliance X5, the official guidance price of the entry-level model is 605,000 yuan.
However, according to consumer feedback, the BMW Brilliance X5 is currently needing a price increase in many cities across the country to buy a car, and the price increase ranges from 20,000 to 50,000 yuan.
Overall, the price increase in the northern region is higher than in the south.
In the form of mark-ups, BMW 4S stores in most areas will let consumers decorate their homes.
However, there are also BMW 4S stores in some areas that directly collect cash.
According to media reports, the official guide price of THE BMW 4S store in Shanghai is 605,000 yuan for the entry-level BMW Brilliance X5, which requires a car decoration and service fee of 15,800 yuan.
Coupled with more than 10,000 yuan of insurance and nearly 55,000 yuan of new car purchase tax, consumers basically need to pay nearly 700,000 yuan of fees.
Of course, there are also BMW 4S stores in Shanghai BMW Brilliance X5 2.0T version models, and the price of decoration packages has reached more than 20,000 yuan. The 3.0T version of BMW Brilliance X5 directly added a decorative package of 50,000 yuan.
In this way, the official guidance price is 705,000 yuan for the 3.0T BMW Brilliance X5, plus various fees are close to 850,000 yuan.
In the Beijing area, it is in the form of solar film, driving recorder and other car decoration to achieve the purpose of price increase.
Among them, the 2.0T version of BMW Brilliance X5 has a markup of 30,000 yuan, and the 3.0T version of BMW Brilliance X5 has a markup of 50,000 yuan.
There is also a detail here, if the consumer who buys a car at a cash markup can pick up the car by mid-May at the latest, and the pick-up date may not be until July if you choose the decoration package.
In addition, in some BMW 4S stores in Shenyang, Chengdu and Zhengzhou, the 2.0T version of the BMW Brilliance X5 has a price increase of nearly 50,000 yuan.
In stark contrast, with the listing of BMW Brilliance X5, the price of the imported version of BMW X5 has not risen but has fallen.
For example, the imported BMW X5 2.0T version model with a guidance price of 699,900 yuan is less than 650,000 yuan after the discount, and the decline is basically about 50,000 yuan.
The 3.0T version of the imported BMW X5, the preferential range is also about 20,000 yuan.
In this comparison, it is true that the domestic BMW Brilliance X5 is better than the imported version of the BMW X5.
Of course, there are also some consumers who do not know bmw Brilliance's account, either unsubscribe or choose competing models, such as Mercedes-Benz GLE and Audi Q7.
If the development of this status quo continues, I wonder if the domestic BMW Brilliance X5 will become the second Toyota Syna?
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