In the past March, the "Toyota Global MPV" Xena sold a total of 6319 vehicles, and the monthly sales data reached a new high. According to the official data, the top platinum version of the model (priced at 405,800 yuan) accounted for 37% of the sales, and the medium and high-end models (priced at more than 350,000 yuan) accounted for 86%, and the high-end model became the first choice for more consumers.
Since its launch on October 30 last year, GAC Toyota Syna has received top-notch attention. During the New Year's Day of this year, GAC Toyota Syna officially opened delivery, the terminal sales of the first full sales month exceeded 5,000 vehicles, and in February there were still 4120 vehicles market performance, coupled with the results of March, GAC Toyota Sena's sales in the first quarter exceeded 15,000 vehicles, and the cumulative orders exceeded 30,000 vehicles. According to the MPV market sales data in the first quarter, Xena ranked at least in the top five of the MPV market sales list.
"New Benchmark" in the High-end MPV Market
From the perspective of sales performance and sales structure, GAC Toyota Syna has indeed won the recognition of many consumers. In the view of Brother Rudder, this is directly related to its birth platform, the TNGA-K platform, after all, the platform also gave birth to new highlander, Lexus ES and other high-quality models, and these models have also been recognized by the market.
Compared with competitors such as the Buick GL8, Trumpchi M8 and Honda Odyssey, GAC Toyota Xena is unique in all aspects. First of all, in terms of design, Xena subverts the stereotype of the traditional MPV "boxy bloated", and the smooth wide-body shape makes people shine. The front part adopts Toyota's latest family design language, the upper part adopts a penetrating design, and uses sharp lines to create a forward swooping posture, and the lower part is equipped with a large area of air intake grille, and integrated into a large area of chrome decoration, the shape is stylish and layered.
Perhaps by Toyota's CALTY Design Research Center in the United States, toyota syna's side body reveals a strong sense of muscle, through clever curved collocation, so that the body contour is large and not bloated. In terms of size, Xena's length, width and height dimensions are 5165/1995/1785mm, the wheelbase is 3060mm, and the overall size is very close to the level of the Buick GL8, and even more advantageous in body height and width.
Thanks to its large body size, Xena has flexible and diverse seat adjustments, which can switch between 4-seat, 5-seat, 6-seat, and 7-seat modes to meet the space needs of home, business, travel and other aspects. At the same time, Xena also has a good performance of comfort. For example, the second row of electric adjustment seats with electric leg rests, heating and ventilation and other functions, the long slide rail front and rear adjustment stroke up to 816mm, the maximum adjustment angle of the backrest 81 °, etc. Thanks to the power output characteristics of the dual engine system, combined with the configuration of acoustic glass and ANC active noise reduction system, Xena achieves the best quietness in its class.
In terms of power, the whole series of Xena is equipped with an enhanced version of the 2.5L HEV hybrid system, the system's comprehensive power reaches 183kW (249 horsepower), the performance is enough to rival the same level of 2.0T competitors, and the comprehensive fuel consumption of 100 kilometers under the WLTC conditions is as low as 5.9L, breaking the consumer's prejudice against the high fuel consumption of medium and large MPV.
Write at the end
In recent years, a number of new MPV products have appeared in China, which has ushered in an unprecedented high degree of attention in the once slightly deserted MPV market. For GAC Toyota, the significance of Xena's launch is not only to open up a new market segment, but also to lead the brand to impact the backbone of high-end. According to the plan, GAC Toyota has set an annual production and sales target of one million units. As the flagship product under the TNGA architecture, GAC Toyota Sai na is a new growth point for brand sales, shouldering the heavy responsibility of brand sales.
At the same time, GAC Toyota Syna, together with the new Highlander and Camry, formed the three flagship lineups of GAC Toyota's TNGA architecture, further driving GAC Toyota to lead in the direction of high value.
(Text: six)