Last year, Weilai lost the title of the first sales of new forces many times in a row, which could not help but make the outside world feel that there was some lack of stamina, and whether it could continue to maintain competitiveness in the first camp. However, since the start of the delivery of ET7 this year, the online wind evaluation has begun to develop in a favorable direction, which is to give Weilai a chance to breathe.
However, Weilai also knows that the current market situation is completely different from the past two years, and if it wants to stand firm, it must come up with more products to grab shares. After the continuous release of the ET7 and ET5 sedans, NIO has returned to the SUV market. Recently, a Weilai ES7 unconformed spy photo was exposed, as can be seen from the name, the car is based on ES6 and ES8, positioning medium and large SUV. In addition, Qin Lihong, co-founder of Weilai Automobile, said that the car will be officially released at the end of May this year, and the benchmark model will be the DOMESTICALLY PRODUCED BMW X5.
In terms of appearance, ES7 continues the family design language, the front face adopts a fully enclosed grille design, the two sides are split headlights, and the sharp day running lamp has always been a recognizable feature of Weilai products. The front surround is in a trapezoidal shape, which looks both dynamic and in harmony with the design of the whole vehicle. In addition, it can be seen that the roof of the ES7 has a similar design to ET7, which also means that the car will definitely use lidar, and there will definitely be great progress in intelligent assisted driving.
The side is still the same as the "Weilai wind", the simple body has no extra lines, and the essential elements of electric vehicles such as the suspended roof and hidden door handle are readily available. The rear of the car has a chance to use through-through taillights, the specific style can be referred to the ET7 sedan.
The interior part has not yet been leaked out of the spy photos, but according to the current car company assembly line car manufacturing method, the interior layout of the ES7 will not be much different from the ET7. The overall use of horizontal penetration of the central control layout, LCD instruments and multimedia touch screen are readily available, the steering wheel is a double-spoke shape, whether it is grip or look and feel are remarkable.
In terms of configuration, NIO ES7 will be equipped with Qualcomm's third-generation digital cockpit platform, using Qualcomm Snapdragon 8155 processing and computing chip, Banyan car machine system and the latest NAD automatic driving assistance system, NIO Aquila supersensitive system, Adam supercomputing platform and lidar, the degree of intelligence is exactly the same as ET7.
In terms of power, it is not clear the specific power parameters, but it should be equipped with a dual motor layout throughout the system, and three capacity battery packs of 75, 100 and 150KW/h are used at the same time.
For the ES7 challenge BMW Brilliance X5 statement, many friends on the Internet feel a little incredible and even funny, after all, the two companies are not an order of magnitude at all, last year BMW's domestic sales exceeded 800,000, and Weilai did not even break through 100,000.
Of course, some people will say that competing for a certain market segment has little to do with how many cars the whole car company sells throughout the year. However, from this stage, BMW's influence in the automotive market gives consumers a higher face attribute than Weilai. The stereotype left over decades is not that a single car can be reversed.
I feel that the WEILAI ES7 is to enhance the vitality of the brand's medium and large SUVs, and even to a certain extent to equalize the taste of the ES8 in it. After all, if the ES7 is listed, then Weilai will have four SUVs on sale, which is a bit too much for an electric vehicle brand.
As for the vitality, this is because the ES6, EC6, and ES8 on sale have shown fatigue in terms of endurance and intelligence, and some are unable to do so, and the addition of ES7 can be well completed.
In addition, instead of benchmarking BMW Brilliance X5, it is better to look at the peers next door, Xiaopeng G9 and Ideal L9 are ready to go, and the attention of these two cars in the market is also very high. Previously, due to the different positioning of the three Wei Xiaoli, there was no direct conflict in product pricing, but from the current situation, there will inevitably be a vicious battle between the three in the future.