Easy Car original BMW Brilliance X5 has been released and listed, and it has a good competitiveness at the same level as the lengthened price reduction, but BMW Brilliance X5 (hereinafter referred to as: BMW X5) must be the best choice? I think not necessarily, the price of the domestic BMW X5 is not much cheaper than the expectations of consumers, and the domestic identity and import quality will still greatly affect the final choice of consumers, and in the increasingly rich life of the people, there are different vehicle needs, and how to choose the most suitable car for themselves?
The domestic BMW X5 itself is a highlight
On March 31, the new domestic BMW Brilliance X5 was officially launched, the new car guidance price: 60.50-77.50 million yuan, the vehicle compared with the imported model wheelbase increased by 130mm, the launch of xDrive30 Li and xDrive40 Li models, power is still equipped with 2.0T and 3.0T turbocharged engine, in the xDrive40 Li model added 48V light mix system. In terms of appearance, the domestic BMW X5 generally maintains the same styling design as the import, but the details of the front face have been adjusted, and the inlet chrome decorative trim strip of the inverted L type has been added, which is the most obvious change in the appearance of the vehicle in addition to the increased door length and the tail Li logo on the side.
Interior part, the new domestic BMW X5 continues the imported version of the interior design, but in the details of many improvements, the decoration of the high-gloss chrome buttons and the addition of crystal components, further enhance the sense of luxury in the car, the interior bar reduces the piano paint strip selection, but adds dark brown and light brown two colors, the central control storage space area cancels the cover design and reduces a cup holder, in exchange for a more convenient mobile phone wireless charging location and the exclusive decoration of the domestic X5 identity representative.
The visual effect of the seat is a lot advanced, the surface uses diamond-shaped check decoration and punch decoration, the whole car cushion has been thickened by 15mm, and it is softer in touch, but the bad news is that the leather seat on the imported X5 is replaced with synthetic leather and the electric leg rest is canceled, fortunately, the color makes up for the imported X5's no volcanic red color, if you want to be more special, you can also spend 2000 yuan to upgrade the solid color seat to a red-black or brown-white two-color seat.
In terms of space, the domestic X5 wheelbase lengthened 130mm is all contributed to the rear row, which has a space advantage that cannot be compared with the same level of players in the leg space, and the inclination angle of the rear seats is also optimized for imported models, and the backrest inclination angle is increased to 31 degrees, bringing better comfort.
There are also many less "obvious" adjustments in the rear, such as a panoramic sunroof that increases with the length of the body, a more convenient floor platform after lowering the height, the trim and mood lights behind the front seats, the cup holder without a cover in the middle of the rear armrest, and the two comfort headrests that quietly appear.
The two models of the domestic X5 xDrive30 Li and xDrive40 Li are still equipped with 2.0T and 3.0T turbocharged engines in power, but compared with the imported X5 tuning, the maximum horsepower of the 2.0T model is reduced by 20 horsepower, the acceleration of 100 km is 0.4 seconds slower, the maximum horsepower of the 3.0T model is reduced by 7 horsepower, the acceleration of 100 kilometers is slower by 0.5 seconds, and the 48V light mixing system is added to the 3.0T model.
With the domestic version of the price reduction and lengthening, the strength of the X5 is further improved, the biggest advantage of the X5 after the domestic is his rear space performance, compared to the same level of opponents is indeed a lot better, there are many localization improvements, but the reduction of power data, the impact of the body lengthening on the control, the reduction of leather seats and the trust in imported identity, these are the domestic X5 sales test of the strong enemy. At this stage, the overseas version has entered the preparation of the mid-term revision, followed by an updated exterior interior and a stronger power output level, while the domestic X5 will soon become obsolete and "old", which is also a concern for many consumers who hold coins to buy.
And in the early stage of listing, the quality control of the new car is how many people still have a skeptical attitude, although BMW's Tiexi factory is already the leader in the production level of BMW's global factories, and has produced many mainstream models of BMW, but the lengthening of the luxury brand medium and large SUVs is the first time.
In terms of price, the price of domestic BMW X5 60.50-77.50 million yuan, the starting price is nearly 100,000 yuan lower than the imported version, which is not very sincere but reasonable, after all, considering the model level and positioning, as well as the optimization of the body lengthening and configuration, it is obvious to all, in the past, additional optional parallel assist, lane departure warning, seat waist support four-way adjustment, Configurations such as Harman Kardon Audio, which directly affect driving comfort and in-car entertainment experience, are listed as standard and still have many advantages over first-line competitors.
However, the X5, which was recently listed, fell into a price increase storm, and in some dealers in some areas, there were price increases ranging from 30,000 to 50,000 yuan, which also made consumers reluctant to retreat. After localization, BMW has lowered the threshold in the starting price to a certain extent, which will make it more advantageous in the face of traditional BBA competitors, and also has a certain erosion of the market share of second-tier luxury brands. At this stage, what new competitors have ushered in the challenges of the new domestic BMW X5, and what will the traditional opponents do?
Recommended model: Mercedes-Benz GLE
Guidance price: 69.98-88.03 million yuan
First of all, the traditional opponent in the BBA category, Mercedes-Benz GLE, Mercedes-Benz's brand power in the luxury camp needless to say, with the successful shaping of the luxurious atmosphere, the GLE with the blessing of xinghui naturally has a good strength, and the 2022 models currently on sale, The guidance price range is 69.98-88.03 million yuan, which is comparable to the imported version of X5, but higher than the domestic X5, and the starting price has formed a price difference of nearly 100,000 yuan with the domestic X5, so the official guidance price of mercedes-benz GLE has not been adjusted in the recent mercedes-benz official price increase, which is a taboo for the domestic BMW X5, and also in order to maintain the price competitiveness of the product.
Taking the low-end model as an example, the xDrive30 Li model of the domestic X5 is almost the same as the 350 model of mercedes-Benz GLE in terms of power level, but it should be noted that the GLE model is equipped with a full-time four-wheel drive system, and the X5 is a time-sharing four-wheel drive, but at the configuration level, the domestic X5 is far ahead, with a panoramic sunroof, electric steering wheel adjustment and memory, more driving safety configuration and wider tire size, and the GLE gives priority to the configuration in the rear, such as the electric adjustment of the second row of seats. Rear side airbags, etc.
Compared with the domestic X5 more inexpensive price more abundant configuration, Mercedes-Benz chooses to hold still, maintain the identity of imports, to maintain the status of Mercedes-Benz as the boss of luxury cars, you know, the current market price of GLE models is very firm, just as it shines in the net, Mercedes-Benz always has a special attraction, but with the gradual improvement of domestic X5 production capacity and the push of market goods, if you add certain market preferences, I don't know if Mercedes-Benz can still be overwhelmed?
Recommended model: Audi Q7
Guidance price: 70.18-86.98 million yuan
This generation of Audi Q7 since the beginning of the listing of the fate of the fate, compared to the previous generation of models of the round atmosphere, the initial low-key as the appearance of the wagon, it is difficult to make people feel the aura of a medium and large SUV, Audi Q7 in the mid-term after the modification, the appearance of a change before the low-key model, become more youthful and sporty, the use of a more exaggerated and full front face design, headlights light group is also more fierce, added many details of the elements, so that the front of the car appearance also has a few traces of big brother Q8 charm, with X5 the same as the movement of the wind, Sales also increased.
Compared with the appearance of the change of the small fight, the interior can be described as a drastic reform, compared to the previous A4 "same" interior that was criticized by everyone, in the mid-term reform, it was also successfully promoted to the family-style three-screen interior of the A6 level model, and the domestic X5 big five-seat space concept is different, the Q7 starting model is equipped with 7 seats, for several generations of large family users will be more friendly, in the comfort configuration Q7 standard is more out such as front seat ventilation, rear seat power adjustment, Individual air conditioning in the rear, etc.
The body size of the domestically extended X5 is almost the same as that of the Q7, but the positioning of the 5-seater and 7-seater determines their completely different applicable groups, X5 is young and sporty, and the Q7 is calm and safe. Compared with the domestic X5 timely four-wheel drive system, Audi's Quattro obviously has a higher visibility, the so-called "throttle hard, the rest to the Quattro", indicating the Audi four-wheel drive system in the public mind left a deep image and excellent stability. At present, audi Q7 market terminal discount is larger, although the guidance price and the price of domestic X5 has a difference of nearly 100,000 yuan, but the landing price has reached the same level, if you focus on the needs of large families and the brand calm and low-key users, it is still recommended to choose a more suitable Audi Q7, and Q7 temporarily no domestic plan, Audi will be the localization of large and medium-sized SUVs to the more suitable Q6 models.
Recommended model: Changan Lincoln Aviator
Guidance price: 50.98-75.98 million yuan
The first domestic medium and large SUV is not BMW X5, but the American luxury SUV Lincoln Aviator, a strong American luxury atmosphere and many German players are different, the starting price of 509,800 yuan is also more ferocious than the BMW X5's 605,000 yuan lethality, to know that the Lincoln Aviator is equipped with a standard 3.0T twin turbo engine and a 10-speed manual transmission, the maximum power is 355 horsepower, and the peak torque is 553 Nm.
Although the starting price is nearly 100,000 yuan lower than the domestic X5, and the powertrain is strong, but the 509,800 yuan model is only a two-wheel drive version and the configuration is low, in some driving safety assistance configuration and comfort configuration and domestic X5 starting model gap is larger, X5 has a lot of driving safety assistance system and larger tire size, including lane departure, parallel assist, active braking, automatic parking and steep slope mitigation, comfort configuration is more electric steering wheel adjustment memory, more advanced Harman Karton audio, Multi-color atmosphere lights and mobile phone wireless charging, the aviator pays more attention to the knee air bag, privacy soundproof glass, active noise reduction and other details of the configuration, if the purchase of the aviator wants a four-wheel drive system and the X5 equivalent configuration, then to 549,800 yuan of sub-low four-wheel drive premium version.
The Aviator's biggest product advantage is the powertrain, lincoln aviator based on Ford Group's latest CD6 rear-drive platform, Lincoln Aviator series standard 3.0T twin-turbo engine and 10-speed automatic transmission, maximum power of 355 horsepower, peak torque of 553 Nm.
A stronger powertrain is undoubtedly a sword for aviators, but the lincoln brand is not as influential in the hearts of Chinese consumers as BMW in the blue sky and white clouds. With the domestic X5 configuration of the same level of aviator starting price also came to 549,800 yuan of sub-low four-wheel drive premium version, when the 600,000 BMW X5 has a certain market discount, or for Lincoln and other second-tier luxury brands have a lot of lethality, of course, if you are tired of the German brand, the American luxury is also a good choice, or care about the power of the user can also choose the aviator, to know that the same power level model to the BBA brand is close to the price of 800,000.
Recommended model: Audi Q6
Guidance price: not yet listed
In the pursuit of localization of the pace, Audi is also fast horse whip, but Audi to the localization of large SUV responsibility did not give the Audi Q7, but chose to let SAIC Audi Audi Audi Q6 to meet the difficulties, the arrival of Q6 will carry the Audi SUV body size banner, Q6 length, width and height are 5099/2014/1784mm, body size has surpassed Audi Q7 and just listed domestic BMW × 5, and will provide 6 and 7 seat layout, compared with the length of the domestic X5 5, Q6 still has many advantages in terms of spatial flexibility.
As the highest level of domestic Audi SUV, from the perspective of space and model positioning, Audi Q6 and BMW X5 are a level, but Audi Q6 this time uses the MQB platform, on this platform we are familiar with the similar size of Volkswagen's Tuon, according to Audi's current declaration, Q6 is temporarily equipped with the fourth generation of EA888 2.0T engine, divided into high and low power versions, but compared to the domestic X5 model of the 3.0T powertrain, Q6 will come up with a higher level of power to choose out to temporarily receive the news, so Q6 in fact in the positioning of the medium and large SUV market is to choose with the domestic X5 staggered peak competition, whether it is the difference between 5 seats and 7 seats, or the richness of the powertrain, or the level of platform selection, will make Q6 and X5 to different market segments.
Recommended model: NIO ES8
Guidance price: 46.80-62.40 million yuan
For Chinese consumers, there are many new energy and new power brands to choose from in the medium and large SUV, such as the existing Weilai ES8, ideal ONE and the upcoming Xiaopeng G9, ideal L9, in the field of new energy, there are many users are also choosing about 500,000 yuan or even higher level of high-end products, with the gradual increase in consumer acceptance of electric vehicles and the emergence of new energy high-end SUV products, It has also made many consumers who buy the traditional luxury brand BMW X5 turn to the new power brand.
Taking WEILAI as an example, from the current model size and size, WEILAI ES8 and the extended domestic BMW X5 are at the same level of rivalry, but Weilai has also prepared a benchmark product for the domestic BMW X5 - Weilai ES7, the new car is based on the NT2.0 technology platform, between ES6 and ES8, positioning medium and large 5-seat SUVs.
Compared with the medium and large SUVs of traditional luxury brands, the new domestic forces are not only cheaper, more equipped, and more intelligent, but also the driving experience of new energy trams will also give a completely different driving experience.
Recommended model: Tank 500
Guidance price: 33.50-39.50 million yuan
Friends who like to go out off-road this year also have a new choice, that is, "the first independent brand of large and medium-sized hardcore SUV tank 500", as the leader of the domestic medium and large hardcore SUV, the tank 500 also has a level of battle with the domestic X5, although not the same field direction, but to know that in the domestic market that there is no Prado and Land Cruiser for the time being, the tank 500 is known as the equal replacement of these off-road benchmark models. Among the opponents of the previous Japanese medium and large SUVs is the BMW X5.
The tank 500 is equipped with a great wall self-developed V6 engine and a 9AT gearbox, which uses a non-load-bearing body in terms of body structure, and the suspension is the suspension of the front double wishbone with the rear integral axle. Although like the domestic BMW X5, the Tank 500 also uses a timely four-wheel drive system, but this system can provide low-speed four-wheel drive, tank U-turns, and rear axle differential locks. In the special configuration, the tank 500 is equipped with an "intelligent all-terrain system", which can judge the overall surrounding environment of the vehicle according to the reflection of the object and the angle of the throttle opening and closing, and at the same time adjust the four-wheel drive mode in Auto mode to reduce the driving difficulty. In the low-speed four-wheel drive stage, the tank 500 can achieve 2.64 times the torque amplification, and the four-wheel drive performance is very powerful.
Although the price and product positioning, domestic X5 and tank 500 is not too direct competition, but in this consumer diversification today, with the domestic independent brand getting better and better, many people for the vehicle brand demand is not so strong, but the need is a car that can take them to the wild, as the road SUV leader X5 is naturally not very suitable, but the so-called monk more porridge less, when the monthly sales of tank 500 gradually rise, but also represents the loss of domestic BMW X5 part of the user loss.
Summary of the full text
On the whole, in fact, the competition in the level of medium and large SUVs is still very fierce, and the localization of BMW X5 has taken the lead in opening the era of localization of BBA brands in China, and also represents the gradual improvement of Chinese consumers' right to speak and spending power. BMW is still the BMW, one of the world's best-selling and most popular luxury brands, but in today's market, everyone can choose from too many products, the so-called each flower into each eye, there are many opponents in this price point and level, so in a comprehensive comparison, which car will you choose as your car?