On the last day of March, the long-warmed domestic BMW X5 was finally launched, and a total of 4 models were launched, of which the 2.0T version was priced in the range of 605,000-635,000 yuan and the 3.0T version was priced in the range of 70.5-775,000 yuan.
BMW X5 is a medium and large SUV under the BMW Group, the imported version is priced at 699.99-86.39 million yuan, while the domestic version is priced at 605,000-77.5 million yuan, although the domestic version is 94,900 yuan lower than the imported version, and the size has also been fully extended, but compared with the previously rumored starting price of 558,000 yuan, there is still a certain gap, and many netizens have shouted expensive after the new car is listed.
Not only is the price of the new car not so cheap, but the automotive industry is concerned about learning from the BMW X5 car circle that now the domestic BMW X5 needs to be increased, and the users who have been blindly booked also need to add about 40,000-50,000 yuan to pick up the car at the end of this month, so the domestic BMW X5 price increase is a case or common? What is the price increase situation in various places? In response to the above problems, the media visited some BMW 4S stores for in-depth understanding.
First of all, in the Guangzhou-Foshan area, there are no preferential treatments, and the landing price of the full purchase of cars and loans for car purchases also has certain differences, and the license fee is basically about 3500-5000 yuan.
According to the quotation of a dealer in Foshan, the domestic BMW X5 is about 5,000 yuan, because the license fee cannot be discounted, which is equivalent to a disguised price increase, and the overall price increase is about 8,500 yuan.
Of course, if you take a loan to buy a car, in addition to the financial service fee of 3500 yuan, other projects can also be discussed in detail.
In contrast, the Guangzhou area has achieved "mark-up" by compulsorily adding decoration packages, which is obviously more affordable than cash markups.
A dealer in Guangzhou said that whether it is 2.0T or 3.0T, the decoration package is 10,000 yuan.
However, the decoration package is 10,000 yuan is also an individual phenomenon, most of the 4S shop package costs 20,000-30,000 yuan, but the specific items provided by the package are different.
In other regions, the price increase in Beijing is relatively large. The sales staff of a BMW 4S store in Chaoyang District, Beijing, said that the domestic BMW X5 arrived at the end of April at the earliest, and now orders 2.0T plus 30,000, 3.0T plus 50,000, and only accepts cash forms.
The sales staff of the BMW 4S store stressed that this is the case throughout Beijing. It is understood that the BMW 4S store in Beijing has two forms of cash and decoration packages, including film, foot pads, trunk mats, etc., of which 2.0T needs to add 30,000 yuan in cash or decoration package, and 3.0T needs to add 50,000 yuan in cash or decoration package.
The difference is that the cash markup can be picked up as soon as May, while the mandatory package cannot be picked up until June and July.
As the birthplace of the domestic BMW X5, the price increase in Shenyang is comparable to that of Beijing, and the situation is much the same as that of Beijing. A BMW 4S store sales staff in Shenyang said that now the BMW factory is affected by the epidemic, the earliest car to the store will be at the end of April, the domestic BMW X5 only accepts reservations, 2.0T plus 30,000, 3.0T plus 50,000, cash.
In the Shanghai area, as Shanghai is still in the stage of epidemic containment, although it is acceptable to order cars, it is expected that the car will not be picked up until around June.
Some dealers said that the domestic BMW X5 now has to choose another decoration package and pay the inspection fee, the 2.0T combination package needs to add 20,000 yuan, and the 3.0T needs to add 35,000 yuan.
In the Shenzhen area, a 4S store sales staff said that the domestic X5 now needs to add a car decoration, 2.0T car clothes price is 20,000 yuan, 3.0T car clothes price is 30,000 yuan.
On the whole, due to the impact of the epidemic and chip shortage, most domestic dealers have increased the price of the domestic BMW X5 to varying degrees, through cash and the way of installing decorative packages, cash markups can be quickly picked up, and the pick-up time of additional decorative packages is relatively delayed.
In addition, some areas will also charge service fees, car inspection fees, etc., which is actually a disguised mark-up.
It is worth mentioning that due to the smooth domestic listing of BMW X5, imported BMW X5 has different degrees of preferential treatment in different regions.
Through the investigation, it was found that the preferential treatment of imported BMW X5 was larger, such as 30,000-40,000 yuan in Beijing, 40,000 yuan in Shenzhen, and 55,000 yuan in Guangzhou. Of course, there are also some regions that sell imported BMW X5s at affordable prices, such as Shanghai, Shenyang, etc.
In general, the imported BMW X5 is discounted between 30,000-50,000 yuan, while the domestic BMW X5 is increased by 10,000-50,000 yuan, and it seems that it is more cost-effective to buy imported BMW X5.
However, due to the overall lengthening of the size of the domestic BMW X5, and even reached the level of BMW X7, it is actually a matter of wisdom to choose a preferential imported BMW X5 or a domestic BMW X5 with a price increase.
It should be noted that the above is based on the general situation in the region, but it does not mean that there is a price increase in all regions. In addition, selling cars at a higher price belongs to the behavior of dealers, and the level of the markup directly affects the speed of the pick-up time. For consumers, longer sizes and lower prices are indeed a good thing.
Perhaps, for a consumer who can afford to buy a BMW X5, a price increase of tens of thousands of dollars is not a big deal, but the behavior of selling a car at a higher price does make consumers feel uncomfortable.
Of course, selling cars at a higher price and buying a car at a higher price is itself an act that you are willing to do, and if you want to pick up the car quickly, you choose to increase the price, and if you don't accept it, you will wait for the car or choose to buy other products of the same level. According to the current market situation, due to the supply of parts and components and the impact of the epidemic, selling cars at a higher price has also become the consensus of the market.
In terms of sales, before it was domestically produced, bmw X5 has been higher than Audi Q7 and Mercedes-Benz GLE. According to traffic insurance data, the number of insurance companies imported from bmw X5 in 2021 was 50,712 units, an increase of 3.46% year-on-year, while Mercedes-Benz GLE and Audi Q7 were 47,786 and 16,327 respectively, an increase of 32.15% and 60.29% year-on-year, respectively.
So in the domestic BMW X5 price increase, in the context of imported BMW X5 discounts, consumers will choose the same level of Audi Q7 / Mercedes-Benz GLE? Will it affect the sales of bmw X5?
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