That year, Great Wall Motors was ready to spend $20 billion to acquire JEEP. Today, the brand is completely out of the woods. Looking at sales, GAC FCA only sold 132 units in February, down 94.7% year-on-year, more than the Already extremely miserable Dongfeng Infiniti. The good news is that Infiniti sales surged 2763.8% to sell 910 units.
Well, in just over five years, once a world-class off-road vehicle giant and a small car hegemon, the performance in China has completely declined. Compared with Great Wall Motors' models and brands, JEEP is not a bit in response to the old saying thirty years.
For MYAUTO, JEEP is certainly a great brand, at least it was once great and glorious. But there is a reason why the JEEP brand can be mixed up like this.
Internal imbalance There are also times when international brands can't mix
At the table of world-class car companies, the combination of strong and strong is about the Matthew effect that many people are looking forward to, but some combinations cannot make the weak group become really strong, which is the essence of the merger of GAC FCA. Due to the poor sales volume, the equity change of GAC FCA is also imminent.
As a product of the peer-to-peer joint venture between PSA Group and Fiat Chrysler Group (FCA), Stellantis Group issued a statement saying that it will increase its shareholding ratio from 50% to 75%, which means that GAC Group's shareholding in GAC FCA will reach 25%.
But even so, multi-headed collaboration is not a great solution. Even if GAC FCA can turn around, the problem of internal friction is still the same, which is also a problem faced by many international big names or many big brand car alliances. So what is the result of the weak and weak combination, even if you are an international brand, but the internal imbalance, there are still times when you can't mix.
Ignoring market demands JEEP is just the beginning
The disease of big brands usually considers themselves to be a very deep-rooted and powerful brand, and in their view, consumers are the objects of education. In other words, in their hearts, there is a lack of respect for the market. Such a phenomenon is not an isolated case for a brand like JEEP.
First of all, as the head of GAC FCA, Sanhuadan Free Light, Free Hero and Guide, each has its own advantages but its shortcomings are particularly obvious. In terms of power, the Tiger shark series naturally aspirated engine burns oil, and the dry dual clutch is completely a heartless thing. That's it, you say you're still interested?
The quality of the product is not up to standard, and even the largest brands will not be able to sustain it
The configuration of the product is on the one hand, the quality of the product is on the other hand, and the reputation of JEEP in this regard is really lackluster. MYAUTO has heard a saying that one brand of poor quality is combined with another brand of poor quality, and this is the true meaning of Fiat Chrysler.
Open any search site and you will find that JEEP's quality reputation is really bad enough to look at it. Therefore, MYAUTO especially admires people who do not believe in evil, that is, the kind of consumers who know that the quality of the reputation is not good, and can also pay money to buy. Although JEEP can meet the needs of a small number of users, but with Fiat's previous experience, even a brand like JEEP, which was once very beautiful, will not be able to last a day. That year, Chrysler chose to cooperate with Fiat, GAC FCA lost 5 billion yuan in three years, if it is directly sold to Great Wall Motors, earning 15 billion yuan TA is really not fragrant?
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