On May 5, Infiniti Business Headquarters released the news: From May, Xin Yu, General Manager of Dongfeng Nissan Automobile Sales Co., Ltd., will concurrently serve as the chief of Infiniti Business Headquarters, and Wang Baojun will serve as deputy headquarters chief. Mao Limin assumed the position of Vice President of Special Projects of Nissan (China) Investment Co., Ltd. and General Manager of Infiniti China Management Committee.
This is a major change in the organizational structure and personnel management of Infiniti's business headquarters since Dongfeng Infiniti was incorporated into Dongfeng Nissan's management system.
For the industry, Xin Yu is no stranger. As a strong cadre in the automotive industry for many years, Xin Yu not only has many years of rich experience in the automotive market and sales work, but also has made many outstanding achievements in the promotion of dealer system, national sales business management, automotive product planning, brand communication and innovative marketing since joining Dongfeng Nissan in 2018 as the general manager of Dongfeng Nissan Automobile Sales Co., Ltd.
Wang Baojun has held many years in the sales field and management positions of Dongfeng Nissan. Prior to his new appointment as Deputy Head of Infiniti's Business Headquarters, he served as the head of the Sales Department of Dongfeng Nissan Sales Company. With many years of experience in the field of automobile sales and management positions of Dongfeng Nissan, Wang Baojun has a comprehensive and three-dimensional understanding of the automotive industry.
According to the viewpoint of Infiniti's business headquarters, with rich experience in operation and management, the three executives will join forces to inject new impetus into Infiniti's development and create new breakthroughs for enhancing brand strength.
From this time, by sending two "powerful cadres" to sit in Infiniti, it is enough to highlight Dongfeng Nissan's sufficient confidence and high attention to the brand. It can be seen that since it was incorporated into the Management System of Dongfeng Nissan as an independent business unit on January 5 this year, Infiniti has been optimized at the system level, and at the same time, the product is also constantly iterating and promoting new.
In February, the Infiniti QX60, which is positioned as a luxury large SUV, was officially launched and received good feedback in the market. During the year, Infiniti will also launch a new QX55 to show the brand's new look to the market and users. In addition, Infiniti is also actively laying out the high-end new energy market, opening and producing a series of electrified models, and plans to cover most of the models on sale in 2030.
With a more comprehensive system strength and a more perfect product matrix, Infiniti is expected to gather Nissan's platform and resource advantages in China and become the vanguard of Dongfeng Nissan to meet the high-end market.