Lixia is the first festival of summer, and it is also the season when everything grows up after the end of spring.
The ancients' hopes for beautiful things are being continued to this day.
Just today, Infiniti "officially announced" important personnel adjustments:
Starting from May 2022, Xin Yu, General Manager of Dongfeng Nissan Motor Sales Co., Ltd., will concurrently serve as the head of the headquarters of Dongfeng Nissan Passenger Vehicle Company Infiniti Business Headquarters of Dongfeng Motor Co., Ltd.
At the same time, Wang Baojun will serve as the deputy head of the headquarters of Dongfeng Motor Co., Ltd. Dongfeng Nissan Passenger Vehicle Company Infiniti.
Mao Limin will serve as Vice President of Special Projects at Nissan (China) Investment Co., Ltd. and General Manager of Infiniti China Management Committee.
Xin Yu
Wang Baojun
With the new management team, Infiniti's new round of changes continues to deepen.
It is foreseeable that these two sales generals will make a new change to the Infiniti system, and implement the "blade inward" change into the "capillary dang" of the sales line.
Since Dongfeng Infiniti was incorporated into the Dongfeng Nissan system at the beginning of the year, Dongfeng Nissan has become a passenger car manufacturer operating three major brands at the same time: high-end (Infiniti), mainstream (Nissan) and Pioneer (Venucia).
The three major brands will be at each other's throats, forming a "synergy effect", which will undoubtedly help Dongfeng Nissan system to gain a more comprehensive competitive advantage in the fierce market competition.
It is worth noting that thanks to a series of changes such as cost reduction and efficiency increase, optimization of organizational structure, and improvement of decision-making and operational efficiency, the industry generally believes that Infiniti's future development will receive more institutional "dividend" support.
In the face of technical challenges in the field of electrification and intelligence in recent years, the more "local" Infiniti brand can also work with Nissan and Venucia brands to achieve more efficient technology sharing and reduce repeated research and development.
Especially at the marketing level, the industry generally believes that the Infiniti brand will be able to share many advantageous resources in the Dongfeng Nissan system, further increase the "gold content" of the Japanese product brand, and undertake the increase in the number of additional users in the same system.
As of the first quarter of 2022, Infiniti brand sales increased by 320.37% year-on-year, showing a significant upward trend, and the adjustment began to bear fruit.
Following the launch of the new generation of Infiniti QX60 in February this year, Infiniti will also launch a new product - Infiniti QX55, a coupe mid-size SUV, to further enrich the brand's product matrix.
There is no doubt that the continuous launch of new products, especially once Infiniti is more localized in the field of intelligence, with brand awareness, still has the vitality of "changing lanes".
Kung Fu shoots
Acura, which is also a Japanese luxury brand, has left the Chinese market, and Infiniti has also missed a golden period of development in China.
All along, these two Japanese luxury brands, which were originally born in the United States and have gone out of similar trajectories in China, are inevitably compared repeatedly.
Now one has left the scene in a dark way, and one has ushered in new development opportunities, ready to go.
From all indications, infiniti has initially shown the courage of "eagle strike and wings" under the continuous launch of new car products and the continuous deepening of internal reform.
However, due to the continuous decline in the overall share of luxury brands in recent years, especially by the continuous "cannibalization" of local new power brands, can Infiniti get out of a V-shaped rebound development trajectory?
Li Xia, "Everything has grown up here", we may wish to wait and see Infiniti's journey to New China.