At present, in the field of domestic luxury cars, the Germans are the only ones, the American cars are second, and the Japanese cars are at the bottom.
In particular, Japanese cars, although they rely on toyota, Honda and Nissan, have a very high market share in China. But in the field of high-end cars, the performance is not eye-catching.
Even The Toyota high-end brand Lexus, which is not inferior to the German BBA in China, has sales of 6.9% year-on-year in 2021, with sales of less than 220,000 vehicles.
Another Japanese luxury brand, Honda's Acura, is also likely to withdraw from the domestic market in 2023 because of poor sales.
The remaining one is Nissan's high-end brand Infiniti.
In fact, Infiniti is facing a situation similar to Acura, but overall sales are slightly better than Acura.
Also because of the poor market performance, on January 5 this year, Dongfeng Motor Co., Ltd. released the news, announcing that Dongfeng Infiniti Automobile Co., Ltd. was included in the management system of Dongfeng Motor Co., Ltd. Dongfeng Nissan Passenger Car Company and operated as an independent business headquarters.
This means that Infiniti will face the same fate as Dongfeng Venucia, and the entire management team level will also decline.
In addition, Dongfeng Infiniti's office location was also relocated from Beijing to Guangzhou.
On May 5, there was new news about Infiniti.
Infiniti's business headquarters released a news that Xin Yu, general manager of Dongfeng Nissan Automobile Sales Co., Ltd., will concurrently serve as the head of the headquarters of Infiniti business headquarters.
According to public information, Xin Yu entered SAIC Volkswagen in 1997 and has a very rich work experience in marketing, dealer management, after-sales service system, etc., and it can be said that he has enough influence in the automotive industry.
He joined Dongfeng Nissan in 2018 as the general manager of Dongfeng Nissan Automobile Sales Co., Ltd.
In addition, Wang Baojun, director of the sales department of Dongfeng Nissan Automobile Sales Co., Ltd., was appointed deputy head of the Infiniti business headquarters.
As early as 2003, Wang Baojun joined Dongfeng Nissan and is also the elderly man of Dongfeng Nissan in terms of market sales and dealer management.
Mao Limin serves as Vice President of Special Projects at Nissan (China) Investment Co., Ltd. and General Manager of Infiniti China Management Committee.
Infiniti's high-level personnel adjustment means that Infiniti will officially enter the Xin Yu era.
It is undeniable that as the general manager of Dongfeng Nissan Automobile Sales Co., Ltd., Xin Yu's ability to work is beyond doubt.
However, as far as the current situation of Infiniti is concerned, the pressure facing Xin Yu is not small.
According to the data, from 2018 to 2020, Infiniti's domestic sales were 44,000, 35,000 and 25,000 respectively.
By 2021, Infiniti's cumulative annual sales of only 8696 vehicles.
In March this year, Infiniti's domestic sales were only 512 vehicles, down 43.74% month-on-month.
In summary, under the leadership of Xin Yu, it is still unknown whether Infiniti can go all the way in the domestic market.
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