Behind the high-level personnel changes Infiniti ushered in a new stage of development in China

Entering 2022, Infiniti has frequent adjustments.

Following the incorporation of Dongfeng Infiniti into dongfeng Nissan's management system, the organizational structure and personnel management also ushered in important changes.

Starting from May 2022, Xin Yu, General Manager of Dongfeng Nissan Motor Sales Co., Ltd., will concurrently serve as the head of the headquarters of Dongfeng Nissan Passenger Vehicle Company Infiniti Business Headquarters of Dongfeng Motor Co., Ltd.; Wang Baojun will serve as the deputy chief of headquarters of Dongfeng Nissan Passenger Vehicle Company Infiniti Business Headquarters of Dongfeng Motor Co., Ltd.; Mr. Mao Limin will serve as vice president of special projects of Nissan (China) Investment Co., Ltd. and general manager of Infiniti China Management Committee.

At this point, Dongfeng Infiniti's new leadership structure has been completed, which means that Infiniti has ushered in a new stage of development in China.

Infiniti will steadily adjust

An indisputable fact is that Infiniti has entered a critical stage in China, and the personnel adjustment at this time needs a leader who can lead LinkedIn Finidi onto the fast track of development. Obviously, Dongfeng Nissan is also based on the same considerations, which can be slightly known from the resumes of the main leading members.

Xin Yu, the newly appointed head of the Headquarters of Dongfeng Nissan Passenger Vehicle Company Infiniti, graduated from Zhejiang University majoring in industrial design, obtained a master's degree in automotive marketing from Tongji University in 2007, a doctorate in business management from the School of Economics and Management of Tongji University in 2014, and an EMBA degree from China Europe International Business School in 2016. He joined Dongfeng Nissan in 2018 as the general manager of Dongfeng Nissan Automobile Sales Co., Ltd.

Xinyu has rich experience in the automotive market and sales work, has made many outstanding achievements in dealer system improvement, national sales business management, automotive product planning, brand communication and innovative marketing, etc., has rich industry experience and solid marketing skills, can deeply understand and grasp the business logic of the intelligent interconnection era, and has in-depth research and forward-looking prediction ability on the market.

From its resume in Dongfeng, it can be seen that after it took over Dongfeng Nissan, Dongfeng Nissan has embarked on a path of rapid development. In addition to Xuanyi, Tianlai, Qijun and other models quickly became the hot sales of the segment, sales have also become the best report card. In the past 2021, Dongfeng Nissan's sales reached 1134889 vehicles, a record high.

Another tough general, Wang Baojun, has nearly 20 years of work experience in Dongfeng Nissan.

Wang Baojun graduated from Xi'an Jiaotong University majoring in International Economics and Trade and joined Dongfeng Nissan in 2003.

He has successively served as the deputy director of the marketing department of the marketing and sales headquarters of Dongfeng Nissan Passenger Vehicle Company and the chief of the sales management section of the first district in North China, the deputy director of the regional support office and the deputy director of the business development department of the marketing and sales headquarters of Dongfeng Nissan Passenger Vehicle Co., Ltd., the deputy director of the dealer development department of the marketing and sales headquarters of Dongfeng Nissan Passenger Vehicle Company of Dongfeng Motor Co., Ltd., and the director of the sales department of Dongfeng Nissan Automobile Sales Co., Ltd.

The veteran general with great practical and working experience in Dongfeng Nissan means that Infiniti is placed at a very important strategic level of Dongfeng Nissan, which means that Dongfeng Infiniti is steadily adjusting. In fact, the adjustment of Dongfeng Nissan has begun.

New Car/New Strategy Infiniti enters the adjustment of deep water in China

From independence to return, and then to this high-level personnel adjustment, perhaps we can find out the significance of Infiniti's frequent adjustments from the official announcement: under the blessing of strong leadership and system strength, Infiniti will bring together unprecedented platform advantages and resource advantages, steadily promote localization strategy, greatly improve marketing capabilities, optimize management structure, continuously enrich and improve the product matrix, explore new travel business models for a wider range of consumer groups, and explore new travel business models in electrification, intelligent driving, Contributing to the mobile Internet and shared mobility services, further tapping the opportunities in the luxury car market, laying a solid foundation for the brand's long-term deepening development in the Chinese market, and becoming the vanguard force of Dongfeng Nissan to meet the luxury market.

As another important step in the strategy in China, Infiniti's adjustment fully proves a line of thinking: talent is the core of brand development, return to Dongfeng Nissan and enrich the talent structure through the Nissan system, Infiniti can use the talent within the system to promote brand development, but also better absorb talents.

The resulting change means even more.

Infiniti, who is familiar with Dongfeng Nissan's senior management, can make full use of the overall advantages of the brand to make targeted adjustments to Infiniti more deeply and directly; at the same time, in the overall strategy of Dongfeng Nissan, Infiniti and the entire Dongfeng Nissan system, including Venucia, form an overall echo, give full play to their role, and form a benign and coordinated development.

In terms of products, in February this year, Infiniti launched a new generation of domestic QX60, which won good market feedback. According to dealers, Infiniti will have more moves this year. "In June 2022, Infiniti will launch QX80, from August to September, the introduction of imported QX55, the third and fourth quarters will also introduce Q60 at the same time." In addition to traditional fuel vehicles, Infiniti is also actively laying out the high-end new energy market, developing and producing a series of electrified models, covering most of the models on sale in 2030.

In addition, for Dongfeng Nissan, the three brands develop in synergy to form a stepwise complete brand matrix of high (Infiniti), medium (NISSAN) and low (Venucia), which will help Dongfeng Nissan build a comprehensive future-oriented competitive advantage.

This is what Infiniti calls leadership and institutional strength. In addition, Infiniti has never forgotten the construction of the dealer system, after-sales service and other aspects.

In terms of channels, Dongfeng Infiniti has launched more timely and effective business policy support for the epidemic, providing more professional counseling and market support; at the same time, Dongfeng Infiniti has continuously optimized the dealer network, tilted to dealers, and helped dealers improve their operational quality and profitability. In terms of customer service, Infiniti continues to improve its service initiatives to improve customer satisfaction. For example, the launch of the insurance upgrade service to help car owners enjoy multiple benefits. In addition, a new free rescue service for road accidents has been added to allow consumers to obtain all-round worry-free services.

All indications are that Infiniti is ready to strike, and the arrow is on the string.

Write at the end:

Behind the series of adjustments, in fact, it reflects Nissan's in-depth strategic adjustment to the Chinese market. Coordinated development will become an important means for its development in China.

In this context, Infiniti's role is not only Nissan's luxury high-end brand, but also an important part of its vision 2030 to achieve electric drive in the Chinese market. With Nissan's strong financial background, as well as strong system capabilities, deep accumulation in the field of digitalization, and leading technologies in the three major fields of intelligent driving, intelligent power, and intelligent interconnection, it can be determined that Dongfeng Infiniti's confidence will be more sufficient.

On this basis, Infiniti has also begun to have unlimited possibilities, and the future can be expected.