Since Dongfeng Infiniti was incorporated into Dongfeng Nissan's management system, the organizational structure and personnel management have also ushered in important changes. From May 2022, Mr. Xin Yu, General Manager of Dongfeng Nissan Motor Sales Co., Ltd., will concurrently serve as the head of the headquarters of Dongfeng Nissan Passenger Vehicle Company Infiniti Business Headquarters of Dongfeng Motor Co., Ltd. Mr. Wang Baojun will serve as the Deputy Head of the Infiniti Business Headquarters of Dongfeng Motor Co., Ltd. Dongfeng Nissan Passenger Vehicle Company. Mr. Mao Limin will serve as Vice President of Special Projects at Nissan (China) Investment Co., Ltd. and General Manager of Infiniti China Management Committee. The three senior executives will work together to lead the brand into a new journey.
Xin Yu, general manager of Dongfeng Nissan Automobile Sales Co., Ltd. and head of the headquarters of Dongfeng Nissan Passenger Vehicle Company Infiniti Business Headquarters of Dongfeng Motor Co., Ltd
Mr. Xin Yu graduated from Zhejiang University majoring in industrial design, obtained a master's degree in automotive marketing from Tongji University in 2007, a doctorate in business management from the School of Economics and Management of Tongji University in 2014, and an EMBA degree from China Europe International Business School in 2016. He joined Dongfeng Nissan in 2018 as the general manager of Dongfeng Nissan Automobile Sales Co., Ltd. Mr. Xin Yu has rich experience in the automotive market and sales work, and has made many outstanding achievements in the promotion of dealer system, national sales business management, automotive product planning, brand communication and innovative marketing, etc., with rich industry experience and solid marketing skills, can deeply understand and grasp the business logic of the era of intelligent interconnection, and has in-depth research and forward-looking prediction ability of the market.
Dongfeng Motor Co., Ltd. Dongfeng Nissan Passenger Car Company Vice President of Infiniti Business Headquarters Wang Baojun
Mr. Wang Baojun graduated from Xi'an Jiaotong University majoring in International Economics and Trade, and since joining Dongfeng Nissan in 2003, he has successively served as the deputy director of the Marketing Department of dongfeng Nissan Passenger Vehicle Company Marketing Headquarters of Dongfeng Motor Co., Ltd. and the chief of the Sales Management Section of North China First District, the deputy director of the Regional Support Office of the Marketing and Sales Headquarters of Dongfeng Motor Co., Ltd. and the deputy director of the Business Development Department, and the deputy director of the Dealer Development Department of dongfeng Nissan Passenger Vehicle Company Marketing and Sales Headquarters of Dongfeng Motor Co., Ltd. Dongfeng Nissan Automobile Sales Co., Ltd. sales department director and other important positions, in the field of automobile sales and Dongfeng Nissan management positions for many years, has a comprehensive and three-dimensional understanding of the automotive industry.
With rich experience in operation and management, the three executives will join forces to inject new impetus into Infiniti's development and create new breakthroughs for enhancing brand strength. At the same time, relying on Dongfeng Nissan's more mature and powerful system, Infiniti will better stimulate its potential, exert greater energy, and usher in an important turning point in its development strategy in China.
Sending two "strong cadres" to sit at Infiniti is enough to highlight Dongfeng Nissan's full confidence and high attention to the brand. With the blessing of strong leadership and system strength, Infiniti will bring together unprecedented platform advantages and resource advantages, steadily promote the localization strategy, greatly improve marketing capabilities, optimize the management structure, continuously enrich and improve the product matrix, explore new travel business models for a wider range of consumer groups, contribute to electrification, intelligent driving, mobile Internet and shared travel services, further tap the opportunities in the luxury car market, and lay a solid foundation for the brand's long-term deepening development in the Chinese market. Become the vanguard force of Dongfeng Nissan to meet the luxury market.
In addition to system-level optimization, Infiniti is also committed to product iteration and innovation to meet the escalating consumer demand of users. In February 2022, the new generation of Infiniti QX60, a new generation of Modern Oriental luxury large-scale SUV, was officially launched, and with its extraordinary oriental design, exquisite luxury experience, comfortable driving experience and intelligent interaction of modern technology, it won the favor of a group of elites of the times and achieved good market feedback.
At the same time, Infiniti will also launch a new QX55 within the year, showing the brand's new style to the market and users with a strong product offensive. In addition to traditional fuel vehicles, Infiniti is also actively laying out the high-end new energy market, developing and producing a series of electrified models, covering most of the models on sale in 2030, and is committed to empowering future mobility and creating a cleaner, safer and more diverse new world.
In the future, Infiniti will use more comprehensive system strength and more perfect product matrix to give full play to the brand's unique advantages in the luxury car market, open up a new pattern of the market, achieve rapid development through continuous deepening of the localization strategy, and open a new chapter of the Infiniti brand.